Bozell

Bozell
Industry Advertising, Public relations
Founded 1921 as Bozell & Jacobs, Inc.
Founders Leo B. Bozell, Morris Jacobs
Headquarters Omaha, Nebraska
Website www.bozell.com

Bozell is an American full-service public relations and advertising agency headquartered in Omaha, Nebraska, United States, North America.[1] The agency also has a location in Kansas City.[2]

History

Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc.[3] In 1985 the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhart to form Bozell, Jacobs, Kenyon & Eckhardt. In the 1990s, the firm shortened its name to Bozell Worldwide.[4]

Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as:

In 1997, Bozell was listed by Advertising Age as the 8th-largest US agency, when it was acquired by True North, holding company for FCB.

In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the Interpublic Group of Companies. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company and began as an independent shop again.

See also

References

  1. ↑ "Bozell".
  2. ↑ "Omaha ad agency buys OPs John Nohe". Kansas City Business Journal. 27 March 2006. Retrieved 18 January 2017.
  3. ↑ Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. Advertising Age
  4. ↑ "Lorimar Buying Bozell & Jacobs For $40 Million". Chicago Tribune. 13 June 1985. Retrieved 18 January 2017.
  5. ↑ Podsada, Janice (22 September 2016). "Omaha-based ad agency Bozell is still going strong after 95 years". Omaha World-Herald. Retrieved 18 January 2017.
  6. ↑ Kiley, Richard. No Such Thing As Corinthian Leather in the Cordoba. "Bloomberg Business Week". Bloomberg L.P. United States of America, 2009-01-15. Accessed: 2010-09-25. Archived from the original on 2010-09-25. "It’s also worth noting that “rich Corinthian leather” was an invention of a Bozell copywriter..."
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