Boys' Life

Boys' Life

The cover of Boys' Life, October 2007 issue
Editorial Director Michael Goldman
Staff writers Aaron Derr, Paula Murphey, Clay Swartz
Categories Boy Scouts of America
Frequency Monthly
Publisher Boy Scouts of America[1]
Total circulation
(2013)		 1,097,968[2]
First issue March 1911 (regular edition)
Country United States
Based in Irving, Texas
Language English
Website http://www.boyslife.org
ISSN 0006-8608

Boys' Life is the monthly magazine of the Boy Scouts of America (BSA). Its targeted readership is young American males between the ages of 6 and 18. The magazine has its headquarters in Irving, Texas.[3][4][5]

Boys' Life is published in two demographic editions. Both editions often have the same cover, but are tuned to the target audience through the inclusion of 16–20 pages of unique content per edition.

The first edition is suitable for the youngest members of Cub Scouting, the 6-to-10-year-old Cub Scouts and first-year Webelos Scouts. The second edition is appropriate for 11-to-18-year-old boys, which includes second-year Webelos through 18-year-old Boy Scouts, Varsity Scouts and Venturers.[6] If the subscription is obtained through registration in the Boy Scouts of America program, the publisher selects the appropriate edition based on the boy's age.

In June 2007, Boys' Life garnered four Distinguished Achievement Awards conferred by the Association of Educational Publishers (AEP), including Periodical of the Year.[7]

The magazine's mascot is Pedro the Mailburro, who answers readers' letters and is the subject of a comic strip.

History

Norman Rockwell's first Boys' Life cover, 1913

In 1911, George S. Barton, of Somerville, Massachusetts, founded, and published the first edition of Boys' Life magazine. It was edited by 18-year old Joe Lane of Providence, Rhode Island.[8][9] He called it Boys' and Boy Scouts' Magazine. At that time there were three major competing Scouting organizations: the American Boy Scouts, New England Boy Scouts, and Boy Scouts of America.[1]

Five thousand copies were printed of the first issue of Barton's Boys' Life, published on January 1, 1911. As few copies actually reached the public, the more widely accepted first edition is the version published on March 1, 1911. With this issue, the magazine was expanded from eight to 48 pages, the page size was reduced, and a two-color cover was added. In 1912, the Boy Scouts of America purchased the magazine, making it an official BSA magazine.[1] BSA paid $6,000, $1 per subscriber, for the magazine.[8]

Content

The cover of the September 1919 issue of Boys' Life
Boys' Life, September 1919

Often, the version of Boys' Life geared towards older boys features buying guides for products such as cars, MP3 players, digital cameras, sunglasses, and more.

Boys' Life had in 2005 a monthly feature called "BL's Get Fit Guide". Each month highlighted a different aspect of physical health, such as diet, exercise, and drugs. Each month the magazine also features an unusual Boy Scout trip that most Scouts do not normally do. These trips range from a Philmont Scout Ranch adventure to a white water rafting trip.

In both versions, Boys' Life features a video game section, which, in addition to new video game reviews, contains cheats for a video game monthly. They also contain technology updates, as well as book reviews.

Content includes Special Features, Adventure Stories, Bank Street Classics, Entertainment, Environmental Issues, History, Sports, and Codemaster.

Comics have included Bible Stories, Pedro, Pee Wee Harris, Scouts in Action, Rupert the Invincible, The Tracy Twins (created by Dik Browne), Dink & Duff, Tiger Cubs, Webelos Woody, Norby, and John Christopher's The Tripods trilogy. Boys' Life contracted with the Johnstone and Cushing art agency to produce much of its early cartooning content.[10]

Feature columns include Electronics, Entertainment, Fast Facts, History, Hitchin' Rack With Pedro the Mailburro, Think and Grin (jokes page), Science, Scouting Around, and Sports. Two columns, Hobby Hows and Collecting, featured Scouts' own personal hobby tips and collections, with them being offered $10 for being published in the issue.

Pedro

Pedro is a fictional burro created as a mascot for the magazine. Pedro first appeared in 1947 according to an account in the magazine for June 1961 in which he appeared on the cover. Pedro's official function is "mailburro," and for years, he appeared at the beginning of the letters to the editor column. A short paragraph detailing Pedro's latest "adventure" was decorated with a cartoon version of the beast by cartoonist Reamer Keller. In every issue since 1989, Boys' Life included a column "written" by Pedro that later evolved into a department known as "Hitchin' Rack". Scouts could write a letter addressed to Pedro, and mail it to Irving, Texas, where the Boy Scouts of America (BSA) and Boys' Life magazine were headquartered. Responses would be published in the following edition of the magazine. Through his column, Pedro has given advice on camping gear, camping skills, and how to solve problems within with camping, fishing, backpacking, cooking, etc. The second cartoon was called "The Pedro Patrol".[11] In this comic, Pedro and a group of Boy Scouts taught the readers scouting skills. The comic was discontinued and replaced with "The Wacky Adventures of Pedro." This is a comics section in the magazine, drawn lately by Tom Eagan, then drawn by Tom Eaton, and starting in January 2016, Stephen Gilpin. He also regularly appears in videos and games on the magazine's website.

In 1970, Boys' Life Merchandise created a scarf using the Pedro logo. In the 1990s, Pedro started to appear on T-shirts, sweaters, hats, insignias, etc. Pedro became involved with the Merit Badge Series (the Boy Scouts' award system), showing techniques and tips on how to earn particular badges. This led to "Merit Badge Minute", a new column established in 2010, giving tips for three badges each month.

Contributors

Writers contributing over the years are Isaac Asimov, Bertrand R. Brinley, Catherine Drinker Bowen, Ray Bradbury, Van Wyck Brooks, Arthur C. Clarke, J. Allan Dunn, Bobby Fischer, Alex Haley, Robert A. Heinlein, William Hillcourt, John Knowles, Arthur B. Reeve, Ernest Thompson Seton, and Isaac Bashevis Singer.

Noteworthy artists and photographers who have contributed over the years include Ansel Adams, Harrison Cady,[12] Joseph Csatari, Salvador Dalí, Philippe Halsman, Mike MacDonald, Norman Rockwell, and Jerome Rozen.

Donald Keith's "Time Machine" series of stories appeared between 1959 and 1989. Bobby Fischer wrote the chess column "Checkmate" from 1966 until 1969.

In the first season of the television series Mad Men, Pete Campbell hopes to compete with his colleague, Ken Cosgrove, who was published in Atlantic Monthly. Campbell is then disappointed to learn he will be published, instead, in Boys' Life, and that he must pay a $40 submission fee.

In the 1980 comedy film Airplane!, a nun is seen reading Boys' Life, while a boy is seen reading Nuns' Life.

In the 1999 animated film The Iron Giant, Hogarth Hughes shows the title character his magazine and comic book collection, including an issue of Boys' Life.

In the 1983 film A Christmas Story, Ralphie places his copy of Boys' Life inside his mother's copy of Look Magazine so she will see an advertisement for a Red Ryder BB gun printed on the back cover.

In the first episode of 1992 animated series Fish Police, starring John Ritter, Mussels Marinara is seen reading a copy of "Buoy's Life" while sitting in Chief Abalone's office.

In season six episode two of The Simpsons, "Lisa's Rival", Bart Simpson can be seen reading a magazine titled "Bad Boys' Life."

The video game Fallout: New Vegas has a skill magazine that increases the "Survival Skill" temporarily called "Lad's Life". This is a reference to this magazine, as "lad" means a boy or young man.

In the That '70s Show season 3 episode titled "Donna's Panties", Kelso is seen reading Boys' Life.

See also

References

  1. 1 2 3 "History of Boys' Life Magazine". Archived from the original on April 28, 2003. Retrieved July 8, 2012.
  2. ↑ "Alliance for Audited Media Snapshot Report - 6/30/2013". Alliance for Audited Media. Retrieved February 2, 2014.
  3. ↑ "Who We Are". Boys' Life. Retrieved December 5, 2015.
  4. ↑ Laura Robb (2000). Teaching Reading in Middle School. Scholastic Inc. p. 73. ISBN 978-0-590-68560-3. Retrieved December 15, 2015.
  5. ↑ "Children's Magazines". Book Market. Retrieved February 1, 2016.
  6. ↑ "BSA at a Glance". Fact Sheet. Boy Scouts of America. Retrieved July 8, 2012.
  7. ↑ "Boys' Life Wins No. 1 Periodical Of 2007". Scouting. Boy Scouts of America: 10. November–December 2007. Retrieved November 1, 2007.
  8. 1 2 Petterchak, Janice A. (2003). Lone Scout: W. D. Boyce and American Boy Scouting. Legacy Press. p. 76. ISBN 0-9653198-7-3.
  9. ↑ "Boys' Life, April 1911". Trussell.com. Retrieved November 27, 2008.
  10. ↑ "Funny Business: The Rise and Fall of Johnstone and Cushing," Hogan's Alley #12, 2005
  11. ↑ "Wayback Machine". Boys' Life magazine. 2010-12-20. Retrieved 2016-11-19.
  12. ↑ "Harrison Cady's Boys Life Birds Eye Views". ASIFA-Hollywood Animation Archive. Retrieved March 23, 2008.
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