BoxLunch

BoxLunch
Subsidiary
Industry Retail
Founded 2015
Headquarters Industry, California, USA
Number of locations
 50 (September 2016)
Key people
 Steve Vranes (President & CEO)
Products
  • Clothing
  • accessories
  • cosmetics
  • footwear
  • housewares
Parent Hot Topic
(2015–present)
Website boxlunch.com

BoxLunch is an American retail chain specializing in gifts with a pop culture theme. The company sells its products both online and in brick and mortar stores across the United States. BoxLunch carries both licensed and unlicensed pop culture themed merchandise.[1] The product line includes apparel, accessories, home goods, novelties, and collectibles.[2]

History

The company was launched on October 14, 2015 by American retail chain Hot Topic.[3] The first BoxLunch store opened in Brea, California[4] and there are now over 50 stores across the United States, including a BoxLunch store in Hawaii’s Ala Moana Center[5] and Des Moines, Iowa.[6]

Corporate social responsibility

BoxLunch has a partnership with Feeding America, a domestic hunger-relief charity. BoxLunch helps to provide a meal with every ten dollars spent at a BoxLunch store or online.[7] BoxLunch has donated over 4 million meals to people in need.[8] Their tagline for corporate social responsibility is “Get some, give back.”

Product assortment and collaboration

BoxLunch carries a variety pop culture–themed gifts, novelty items and collectibles, including clothing, accessories and housewares. Its target audience is adults who are in search of pop culture merchandise that is both nostalgic and age appropriate. Some of the brand's key licenses are Harry Potter, Disney and Star Wars.

BoxLunch has exclusive licensed merchandise including Sanrio,[9] Stranger Things,[10] Funko Pop! vinyls and Star Wars.[11] BoxLunch has also collaborated with the artist, Rob Prior to create exclusive Star Wars designs for its Star Wars line of merchandise.[12]

See also

References

  1. ↑ "State's first BoxLunch store coming to Mayfair". Milwaukee Journal Sentinel. Retrieved 2017-02-02.
  2. ↑ "The internet is closing a bunch of Iowa mall stores and forcing changes". Des Moines Register. Retrieved 2017-02-02.
  3. ↑ Baltar. "New BoxLunch Stores To Carry Pop! Vinyls - POPVINYLS.COM". Retrieved 2017-02-02.
  4. ↑ CLAY, JOANNA. "Biz update: New stores at Brea Mall, local opens PostalAnnex in Placentia". The Orange County Register. Retrieved 2017-02-02.
  5. ↑ Murar, Katie (November 24, 2016). "Hawaii's Ala Moana Center ready for 2016 holiday shopping season: Slideshow". Pacific Business News. Honolulu. Retrieved June 26, 2017.
  6. ↑ "The internet is closing a bunch of Iowa mall stores and forcing changes". Des Moines Register. Retrieved 2017-02-02.
  7. ↑ "Suddenly, Brick and Mortar is Back in Style". Retrieved 2017-02-02.
  8. ↑ "Conscious Commerce: BoxLunch is a Brand With a Purpose | Salesforce Commerce Cloud Blog". Salesforce Commerce Cloud Blog. 2017-01-09. Retrieved 2017-02-02.
  9. ↑ "Sanrio & BoxLunch to Celebrate Launch of hello sanrio Collection • FSHN Magazine". FSHN Magazine. 2016-12-08. Retrieved 2017-02-02.
  10. ↑ "‘Stranger Things’ Taps Hot Topic, BoxLunch | License! Global". www.licensemag.com. Retrieved 2017-02-02.
  11. ↑ "Artist Spotlight: Getting Real With Rob Prior". ComiConverse. 2016-11-01. Retrieved 2017-02-02.
  12. ↑ "Rob Prior x Star Wars apparel at Box Lunch - The Kessel Runway". The Kessel Runway. 2016-08-20. Retrieved 2017-02-02.
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