Box office territory

A box office territory,[nb 1] in context of the film industry, ranges from a single country to a grouping of countries for reporting box office gross ticket sales.[1] This is distinct from dependent territories, though such territories under a country's administrative control may confuse box office revenue and reporting due to data variously including or excluding them.[2]

In box office parlance, "North America" is a territory that comprises the United States and Canada,[3] despite there being 23 countries within the geographical definition of North America. In context of the box office, North America is currently considered the territory with the largest gross. Kelly Crabb writes in The Movie Business that it has traditionally represented the largest "source of revenues" and also has had "the world's most important" film distribution companies located in it.[4] China is considered the second largest territory, though it is expected to surpass North America in the near future.[5] Japan was originally the second-largest box office territory before it was surpassed by China in 2011.[6] As of 2013, the next three largest territories were the United Kingdom, France, and India.[7]

The box office territory of the United Kingdom comprises the UK and Ireland.[8] Malta's box office is added to the UK and Ireland total by at least one data provider.[9] The countries of Belgium, the Netherlands, and Luxembourg, together known as Benelux, are sometimes treated as a single box office territory, although the data is also reported separately for each country by some data providers.[10][11]

Mexico, whose box office gross is reported separately from the "North American" data,[12] is the top box office territory in Latin America.[13]

Notes

  1. Synonymous terms include box office market, movie territory, and cinema territory.

References

  1. "comScore Announces Official Worldwide Box Office Results for Weekend of August 7, 2016". comScore. August 7, 2016. Retrieved December 14, 2016. Territory is a movie studio term for regions of the world consisting of various countries.
  2. Kroon 2014, p. 706: "In distribution contracts, these [territories and possessions] may be included as non-contiguous areas when licensing their parent company and may be excluded or licensed on their own or in other combinations. This confuses box office and revenue reporting since the data may include or exclude a country's [territories and possessions] depending on the data source, distribution channel, or media being reported, the time period, and the particular country, territory, or possession."
  3. "Latest weekend domestic box office". Los Angeles Times. Retrieved December 14, 2016.
  4. Crabb, Kelly. The Movie Business: The Definitive Guide to the Legal and Financial Secrets of Getting Your Movie Made. Simon and Schuster. p. 333.
  5. Brzeski, Patrick (July 20, 2016). "What's Behind China's Sudden Box-Office Slump?". The Hollywood Reporter. Retrieved December 14, 2016.
  6. Pulver, Andrew (March 22, 2013). "China confirmed as world's largest film market outside US". The Guardian. Retrieved December 14, 2016.
  7. "Technology, Media & Telecommunications Predictions" (PDF). Deloitte. 2016. As of 2013, the five biggest international box office markets after North America were China ($3.6 billion), Japan ($2.4 billion), UK ($1.7 billion), France ($1.6 billion), and India ($1.5 billion).
  8. Gant, Charles (October 25, 2016). "I, Daniel Blake scores impressive result at UK box office as Trolls takes top spot". The Guardian. Retrieved December 14, 2016.
  9. Cox, David (January 23, 2013). "UK cinemas defy the recession and the Olympics with a bumper year". The Guardian. Retrieved December 14, 2016.
  10. Kroon 2014: "Benelux n. A common sales and distribution territory consisting of Belgium, The Netherlands, and Luxembourgh. In many instances, data for these individual countries are combined into a single figure, somewhat analogous to the policy of reporting the combined U.S. and Canadian theatrical box office as a single figure."
  11. Marich, Robert (2005). Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents. Taylor & Francis. p. 200. ISBN 978-0-240-80687-7. However, such country combination designations exist elsewhere in the film business, such as the Benelux region in Europe (Belgium, Netherlands, and Luxembourg), without suggestion of undermining sovereignty.
  12. Cain, Rob (February 12, 2016). "China's Roaring February Box Office Is Double North America's". Forbes. Retrieved December 14, 2016. Secondly, the U.S. is not actually the relevant territory for comparison, since film distributors count the U.S. and Canada together as a single united territory, North America (never mind that Mexico and the Caribbean are also parts of North America; for the purposes of box office calculations they’re counted separately).
  13. Castano, Ivan (August 5, 2016). "'Suicide Squad' Dropped by Mexico Movie Chain Amid Distributor Dispute". Variety. Retrieved December 14, 2016.

Bibliography

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