Bond No. 9

Bond No. 9 is an American, New York-based perfume house launched in 2003 by Laurice Rahmé,[1] as the first and only niche New York fragrance company.

The products are for men and women.[2]

Geography

Bond No. 9 has 5 eponymous boutiques in New York, and is also sold at Saks Fifth Avenue, Harrods, Nordstrom, Hudson's Bay, Isetan, and Sephora.

The company’s main shop is located at 9 Bond Street in the NoHo district of Manhattan. As part of the brand’s street marketing and branding, they chauffeur customers and media editors in an English taxi decorated like their bottles, referred to as “The Bond Mobile”.[3]

History

Bond No. 9 opened at 9 Bond Street in 2003, with 16 "neighborhood fragrances".[4][5]

As of 2013, Bond No. 9 has produced over 60 fragrances that supposedly encompass many New York neighborhoods, beaches, and places, as well as exclusive co-branded fragrance productions for Saks Fifth Avenue and Harrods.[6] Most of the fragrances are promoted as New York neighborhood centric, including Central Park South, Madison Square Park, Manhattan, and many others.[7] The company also sells candles, pocket sprays, body creams, and limited edition bottles covered in Swarovski crystals.

In 2013, Bond No. 9 launched what it called the first ever digital scent called http://BONDNO9.COM, with a scan-able QR code on the bottle.[8]

In September 2013, in celebration of their 10-year anniversary, the company launched a new product marketed as their first ever fantasy neighborhood, Perfumista Avenue.[9]

Most of the fragrances produced by Bond No. 9 have 18-22% concentration of pure perfume oils, making Bond scents some of the strongest perfumes on the market. Some of their “pure perfume” scents have 30% perfume oil concentration, including Bond No. 9 Signature.[10][11]

The company offers custom blending to customers, mixed by blenders who are referred to as Bond Perfumistas. This offering is a customized consultation that allows customers to blend and bottle their own customized metro-fragrance.[12]

Collaboration with Andy Warhol Foundation

Beginning in 2007, Bond No. 9 began a licensing partnership with the Andy Warhol Foundation for Visual Arts, allowing for the creation of fragrances bearing the Warhol name, with bottle designs inspired by his works of art.

The fragrances included: Andy Warhol Silver Factory (2007), Andy Warhol Union Square (2008), Andy Warhol Lexington Avenue (2008), Andy Warhol Success is a Job in New York (2009), Andy Warhol Montauk (2010), and Andy Warhol by Bond No. 9 (2011).[6]

When the licensing agreement came to a close in 2013, Bond No. 9 kept the scents, but renamed and repackaged them.

The I LOVE NY Collection

In 2011, Bond No. 9 launched a smaller capsule collection celebrating the entire State of New York, called the I LOVE NY by Bond No. 9 collection. The perfume bottles bear the "I Love NY" logo designed by Milton Glaser.

As of December 2013, the line consists of 8 fragrances: I LOVE NY for Him, Her, All, Mothers, Earth Day, Fathers, Marriage Equality and Holidays.

A percentage of sales from this collection, is given back to the State of New York for funding of statewide programs, including recycling and park restoration.

Community activities

Bond No. 9 run an ongoing recycling program encouraging customers to bring empty bottles of any brand to their counter for refurbishing or recycling, often offering a gift in return.[13][14]

2012 saw the launch of I LOVE NY for Earth Day as a celebration of the environmental movement and New York’s dedication to it. The fragrance is part of the collaboration with the State of New York, and a percentage of proceeds give directly back to the New York State Office of Parks, Recreation and Historic Preservation.[15]

In 2011, the company created an exclusive signature scent for Saks Fifth Avenue in New Orleans named Saks NOLA. As New Orleans was rebuilding post Hurricane Katrina.[16] Creating a unique scent for NOLA was a response to a personal request from Carolyn Elder of Saks Fifth Avenue.[17]

All Bond No. 9 products are locally produced in the New York metro area.[15]

Industry awards

In 2009, the fragrances Astor Place and Brooklyn won the FiFi Award for “Fragrance of the Year” in the Women’s and Men’s categories.[18] In 2012, New York Oud won the FiFi Award for Perfume Extraordinaire.

In January 2006, company founder Laurice Rahmé won the "Beauty / Fragrance Entrepreneur Rising Star Award" at the 9th annual Rising Star Awards, sponsored by Fashion Group International (FGI).[19]

In November 2012, Ms. Rahmé received the Cosmetic Executive Women (CEW) "Innovator of the Year" award.[20]

References

  1. ↑ Charlotte Williamson, Maggie Davis (2007). 101 Things to Buy Before You Die. New Holland Publishers. pp. 70–71. ISBN 1845378857.
  2. ↑ Feiereisen, Sharon (December 22, 2011). "Five Minutes with Bond No.9 President and Founder Laurice Rahme". theFashionSpot. Los Angeles, CA, USA: Totallyher Media, LLC. Retrieved January 5, 2014.
  3. ↑ "Bond No. 9". http://www.nymag.com/. New York Media LLC. December 2004. Retrieved January 10, 2014. External link in |website= (help)
  4. ↑ Love, Lindsey (June 30, 2010). "Laurice Rahme makes scents of New York". Houston Chronicle. Houston, TX, USA: Hearst Newspapers, LLC. Retrieved January 10, 2014.
  5. ↑ Stamelman, Richard (2006). Perfume: Joy, Scandal, Sin - A Cultural History of Fragrance from 1750 to the Present. RCS MediaGroup. pp. 23, 343. ISBN 0847828328.
  6. 1 2 "Bond no. 9 :: Perfume Houses". http://www.nstperfume.com/. Now Smell This. Retrieved January 10, 2014. External link in |website= (help)
  7. ↑ Feiereisen, Sharon (December 22, 2011). "Five Minutes with Bond No.9 President and Founder Laurice Rahme". theFashionSpot. Los Angeles, CA, USA: Totallyher Media, LLC. Retrieved January 10, 2014.
  8. ↑ Brockless, Judith (July 25, 2013). "New online fragrance from Bond no 9: http://WWW.BONDNO9.COM". http://www.basenotes.net/. basenotes.net. Retrieved January 10, 2014. External link in |website=, |title= (help)
  9. ↑ "Perfumista Avenue Bond No 9 for women". http://www.fragrantica.com/. Fragrantica LLC. August 2013. Retrieved January 10, 2014. External link in |website= (help)
  10. ↑ Barkley, Raphaella (December 1, 2011). "Bond No. 9 Perfume; The Gift of Gold". http://www.theperfumemagazine.com/. The Perfume Magazine LLC. Retrieved January 12, 2014. External link in |website= (help)
  11. ↑ "Bond No. 9 Products". http://www.interbrandservices.com/. International Brand Services. Retrieved January 12, 2014. External link in |website= (help)
  12. ↑ Guarnieri, Anne-Marie (June 10, 2013). "Fragrance Notes: The Scent of a Bond No. 9 Custom Blend". http://www.allure.com/. Condé Nast. Retrieved January 12, 2014. External link in |website= (help)
  13. ↑ "Bond No. 9 Will Recycle Old Perfume Bottles". The Tuscaloosa News. November 12, 2007. Retrieved April 18, 2013.
  14. ↑ "I LOVE NEW YORK for Earth Day ~ Bond No. 9". Living Aware. March 24, 2012. Retrieved January 17, 2014.
  15. 1 2 "New Fragrance: Bond No. 9 I Love New York for Earth Day". http://www.cafleurebon.com/. ÇaFleureBon. March 13, 2012. Retrieved January 17, 2014. External link in |website= (help)
  16. ↑ Langenhennig, Susan (November 29, 2009). "Bond No.9 perfume creates New Orleans scent". The Times-Picayune. New Orleans, LA: NOLA Media Group. Retrieved April 18, 2013.
  17. ↑ Hampton, Poki (January 2011). "Eau de NOLA: Perfumer Laurice Rahmé". Inside Northside. Mandeville, LA: M&L Publishing, LLC. Retrieved January 17, 2014.
  18. ↑ "FiFi Award for Fragrance of the Year in the Nouveau Niche Division!". http://blog.bondno9.com/. Bond No. 9. June 18, 2010. Retrieved January 12, 2014. External link in |website= (help)
  19. ↑ K, Robin (January 30, 2006). "Perfume news: Rising Star Awards". now smell this. Pennsylvania, USA: Now Smell This. Retrieved January 10, 2014.
  20. ↑ "Achiever Awards". http://www.cew.org/. Cosmetic Executive Women. November 2012. Retrieved January 10, 2014. External link in |website= (help)
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