BlueLithium

BlueLithium
Privately held company
Industry Marketing
Founded January 7, 2004 (2004-01-07)[1]
Headquarters San Jose, California, U.S.
Key people
 Gurbaksh Chahal (Co-Founder and CEO)
Krishna Subramanian (Co-Founder, Director of Marketing/PM and GM of New Business)[2]
Services User targeted online advertising
Number of employees
 150+
Parent Yahoo!
Website www.bluelithium.com

BlueLithium is an online advertising network,[3] founded by Gurbaksh Chahal and Krishna Subramanian[4] in January 2004. Its service is intended to join behavioral targeting with advanced data analytics to improve campaign optimization over a global advertising network.

BlueLithium is headquartered in San Jose, California with offices in London, Paris, Minsk and across the United States. In 2006, BlueLithium was named Top Innovator of the Year by venture organization AlwaysOn.[5]

On September 4, 2007, Yahoo! announced the acquisition of BlueLithium for $300 million.[6]

BlueLithium is now known as Yahoo! Advertising.

References

  1. ↑ "BlueLithium.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved 2016-07-19.
  2. ↑ Krishna Subramanian | Linkedin
  3. ↑ For immediate release Archived January 10, 2008, at the Wayback Machine.
  4. ↑ Pioneers of Digital.
  5. ↑ The 2006 AO 100, AlwaysOn website. Retrieved September 28, 2007.
  6. ↑ "Yahoo! Inc. - Company Timeline". Wayback Machine. 2008-07-13. Archived from the original on 2008-07-13. Retrieved 2016-07-19.
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