Big Baller Brand
Private | |
Founded | 2016 |
Founder | LaVar Ball |
Headquarters | Chino Hills, California, U.S. |
Key people |
LaVar Ball (Founder, CEO) |
Products | |
Website |
bigballerbrand |
Footnotes / references Key people, Founder;[1] |
Big Baller Brand is an American company that designs, manufactures, and sells sports apparel, footwear, and accessories. It was launched in 2016 by LaVar Ball, together with his sons Lonzo, LiAngelo, and LaMelo Ball.
Products
Sportswear
ZO2
In May 2017, Big Baller Brand announced a November 2017 release of its first shoe, the ZO2.[2] The base price of $495 garnered significant media attention.[3][4][5] LaVar Ball responded on Twitter to critiques of the shoes' price: "If you can't afford the ZO2'S, you're NOT a BIG BALLER," for which he received further media criticism.[6]
In an interview with Colin Cowherd in May 2017, Ball said that if the big shoe companies like Nike, Adidas, or Under Armour want to make a deal with his Big Baller Brand, the asking price is $3 billion. He also said that Baller has sold between 400 to 520 ZO2 shoes.[7] In another interview, Ball described the shoes as "stitching and glue," stating that they were "not that big of a deal."[8]
The Freehold Sponsorship
Despite being involved with Big Baller Brand, Lonzo Ball has been seen wearing Nike Air Jordans in one game and Adidas the next during the NBA Summer League, indicating that he does not have an exclusive deal with Big Baller.[9]
References
- β Kay, Stanley (May 18, 2017). "LaVar Ball now wants $3 billion for a Big Baller Brand co-branding deal". Sports Illustrated. Retrieved May 20, 2017.
- β "Ball debuts shoe line; main pair to cost $495". Retrieved 6 May 2017.
- β Tracy, Marc (5 May 2017). "At $495, Lonzo Ballβs ZO2 Sneakers Have Tastemakers Saying No Thanks". Retrieved 6 May 2017 β via NYTimes.com.
- β Wire, SI. "Athletes react to Big Baller Brand's ZO2 release". Retrieved 6 May 2017.
- β "Big Baller Brandβs $500 shoes are another shameless β and smart β move by LaVar Ball". The Washington Post. 5 May 2017. Retrieved 7 May 2017.
- β Wells, Adam. "LaVar Ball Says Anyone Who Can't Afford Lonzo's ZO2 Isn't a 'Big Baller'". Retrieved 6 May 2017.
- β http://www.espn.com/nba/story/_/id/19404697/lavar-ball-now-wants-3b-shoe-cos-want-get-deal
- β Barnewall, Chris (June 5, 2017). "LaVar Ball says $495 Big Baller Brand shoes nothing more than 'stitching and glue'". CBS. Retrieved June 5, 2017.
- β NBA Life (2017-07-16), Lonzo Ball Doesn't Let On Which Sneakers Are Next, retrieved 2017-07-16