Big Baller Brand

Big Baller Brand
Private
Founded 2016 (2016)
Founder LaVar Ball
Headquarters Chino Hills, California, U.S.
Key people
LaVar Ball
(Founder, CEO)
Products
Website bigballerbrand.com
Footnotes / references
Key people, Founder;[1]

Big Baller Brand is an American company that designs, manufactures, and sells sports apparel, footwear, and accessories. It was launched in 2016 by LaVar Ball, together with his sons Lonzo, LiAngelo, and LaMelo Ball.

Products

Sportswear

ZO2

In May 2017, Big Baller Brand announced a November 2017 release of its first shoe, the ZO2.[2] The base price of $495 garnered significant media attention.[3][4][5] LaVar Ball responded on Twitter to critiques of the shoes' price: "If you can't afford the ZO2'S, you're NOT a BIG BALLER," for which he received further media criticism.[6]

In an interview with Colin Cowherd in May 2017, Ball said that if the big shoe companies like Nike, Adidas, or Under Armour want to make a deal with his Big Baller Brand, the asking price is $3 billion. He also said that Baller has sold between 400 to 520 ZO2 shoes.[7] In another interview, Ball described the shoes as "stitching and glue," stating that they were "not that big of a deal."[8]

The Freehold Sponsorship

Despite being involved with Big Baller Brand, Lonzo Ball has been seen wearing Nike Air Jordans in one game and Adidas the next during the NBA Summer League, indicating that he does not have an exclusive deal with Big Baller.[9]

References

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