Biedronka

Jerónimo Martins Polska, S.A.
Joint-stock company
Industry Retail
Founded 1995
Founder Jerónimo Martins Group, Mariusz Świtalski
Headquarters ul. Żniwna 5, Kostrzyn, Poland
Number of locations
 approx. 2,690 (2015)
Area served
 Poland
Key people
 Pedro de Castro Soares
Products Discount store, supermarket
Revenue Increase PLN 32,000,000,000 (2013)[1]
Website biedronka.pl

Biedronka is the largest chain of no frills supermarkets in Poland with over 2,690 stores[2][3] and 55,000 employees (2015). It is owned by the Portuguese company Jerónimo Martins. The supermarket chain's name translates as "ladybug", with a member of the coccinellidae family visible on the chain's logo.

Biedronka sells mainly local (Polish) products, much of which are manufactured under the company's own label. It is one of the most popular supermarket chains in Poland and is targeted at lower-income customers. It also sells some Portuguese-made products, mostly wine.[4]

Logos

Used Description Logo
1995 The ladybug is on the left of the chain's name inside a yellow rectangle. Below it is a description of the store, Dyskont spożywczy (Discount grocery store).
1995–2012 The ladybug is on top of a yellow oblong with an orange outline, roughly between the centre and the right. Inside the oblong, the chain's name is written at a slight slant. Below the oblong is a yellow rectangle with the chain's new and current slogan, Codziennie niskie ceny (Low prices everyday).
2012–present The ladybug is now on the left of the oblong, covering the left edge of it. It now has a red nose and an open mouth with a visible red tongue. The chain's name is no longer written at a slant. The yellow rectangle has been removed and the chain's slogan is inside the oblong. The current Biedronka logo has been in place since January 12, 2012.

Sources

  1. ↑ „Biedronka“ 2013 metais padidino įplaukas Lenkijoje 15 proc.
  2. ↑ "Stores". biedronka.pl. Retrieved 17 February 2015.
  3. ↑ Biedronka mocno zyskuje na 500 plus. Ten wykres to udowadnia
  4. ↑ O firmie


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