Beulah London

Beulah London
Industry Fashion
Founded 2011
Founder Lady Natasha Rufus Isaacs & Lavinia Brennan
Headquarters London, United Kingdom
Website http://www.beulahlondon.com/

BEULAH London" is luxury lifestyle brand with a strong romantic, effortless aesthetic and a socially responsible conscience, founded by Lady Natasha Rufus Isaacs and Lavinia Brennan. Beulah’s mission is to become a global lifestyle brand which has a long term, positive impact on society by providing an alternative, sustainable livelihood to victims of human trafficking and educating people of their plight.

History

Isaacs and Brennan met as congregants at the same Christian church in South Kensington.[1] Rufus Isaacs’ great-great grandfather, Rufus Isaacs, was Viceroy of India in 1921. Her family has since maintained strong connections with the country. The Rufus Isaacs' family history prompted Lady Natasha and Brennan to visit in 2009, where she encountered victims of human-trafficking in a government-run safehouse. While teaching the women there sewing and English, the idea for Beulah London was born.[1] Initial funding for the company came from family and personal investments,[1] but the company announced in late 2011 that fashion retailer Oscar Pinto-Hervia would be investing in the company and selling their lines in his online outlet.[2]

The brand has high-profile clients such as Kate Moss, Sienna Miller, Natalia Vodianova, Sarah Jessica Parker, Pippa Middleton, and The Duchess of Cambridge.[1]

Social development

The company has dedicated itself to social justice in its employment of Indian human trafficking victims, resulting in hiring FWI, to manufacture their clothing and accessories.[1] They have received endorsements from several organizations for their commitment to social justice, including the United Nations, ECPAT-UK, Freeset, and the Dalit Freedom Network.[3]

References

  1. 1 2 3 4 5 Pollara, Priscilla (20 June 2011). "Ethics girls are no ordinary rich kids". London Evening Standard. Archived from the original on 14 December 2011.
  2. ↑ "Oscar Pinto-Hervia Invests In Beulah London" (Press release). Beulah London. 14 September 2011.
  3. ↑ "Endorsements". Beulah London. Archived from the original on 2012-03-19.
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