Ben Cohen (businessman)

Ben Cohen

Ben Cohen in 2010
Born Bennett Cohen
(1951-03-18) March 18, 1951
Brooklyn, New York, U.S.
Nationality American
Occupation Co-founder of Ben & Jerry's

Bennett "Ben" Cohen (born March 18, 1951) is an American businessman, activist, and philanthropist. He is a co-founder of the ice cream company Ben & Jerry's.[1]

Early life

Raised in the town of Merrick on Long Island, by Jewish parents Frances and Irving, Cohen first met and befriended his future business partner Jerry Greenfield in a seventh grade high school gym class in 1963.[2] In his senior year, Cohen found work as an ice cream man before heading off to attend Colgate University upstate.[1]

Over the next decade, Cohen pursued his interest in pottery as he mixed further education - Skidmore, the University Without Walls program, the New School, and NYU - with a vast variety of menial labor - gigs as a McDonald's cashier, a Pinkerton guard, deliverer of pottery wheels, a mop-boy at Jamesway and Friendly's, an assistant superintendent, an ER clerk, and a taxi driver - before eventually settling on work as a craft teacher at a private school for emotionally disturbed adolescents. It was during his three years at the Highland Community School that he began experimenting with making his own ice cream.[1]

Ben & Jerry's

Cohen in 2012 with business partner Jerry Greenfield

Around 1977, Ben had decided to go into the food business with his old friend Jerry Greenfield, and in May of the next year, the two men opened Ben & Jerry's Homemade Ice Cream Parlor in Burlington, Vermont. The pair conceived the idea in gym class at Merrick Avenue Middle School. They had initially intended to start a bagel business, but found the equipment costs prohibitive and switched to ice cream instead, choosing Burlington as a location because it was a prominent college town which lacked an ice cream shop.[1] In part, their distinctive style of ice cream was developed to compensate for Ben's anosmia - his loss of smell and near-loss of taste - as Ben kept adding larger and larger chunks to the ice cream to satisfy his need for texture in food.[3]

Ben & Jerry's became an instant hit in Burlington, drawing crowds with ice creams that mixed fresh local cream and milk with wild new flavors and "large portions of whatever ingredients they felt tasted good on the day of making."[4]

Ben resigned as Chief Executive Officer in 1996.[5] Ben has not been actively involved with the company since the Unilever acquisition in 2000, apart from his membership on the advisory board.

Personal life

Cohen has been described as a hippie or ex-hippie.[6] He is also a noted fan of the Grateful Dead.[7]

Social activism

As Ben & Jerry's gradually grew into a nationwide business and one of the largest ice cream companies in the USA, Cohen turned his new-found wealth and prominence toward a variety of social causes, generally through the Ben & Jerry's Foundation. The Foundation receives 7.5% of all Ben & Jerry's pre-tax profits and distributes funds to organizations such as the Anti Displacement Project. Cohen also oversaw TrueMajority and Business Leaders for Sensible Priorities.[8]

He is also vocal in his support of Democratic candidates, including Dennis Kucinich for the U.S. Democratic presidential nomination in 2004 and John Edwards followed by Barack Obama in 2008 and Bernie Sanders for the Democratic Primaries and 2016 Presidential Election.[7][9][10] Cohen debuted a special ice cream flavor called "Bernie's Yearning" on January 25, 2016 out of support for Sanders. Ben & Jerry's released a statement disavowing connection or support for the product, saying "This was created by Ben as a citizen. The company is not involved.”[11]

In 2012, he helped launch the Stamp Stampede campaign to stamp messages on the nation's currency in support of passing a constitutional amendment to help overturn Citizens United v. Federal Election Commission and reduce the influence of private corporations on politics.

On April 18, 2016, Cohen was arrested, with Jerry Greenfield, while at a Democracy Awakening protest in Washington, D.C.[12][13]

Honors

References

  1. 1 2 3 4 5 "Ben Cohen -- Co-Founder Of Ben & Jerry’s Ice Cream". Benjerry.com. Archived from the original on 2008-03-17. Retrieved 2008-07-11.
  2. ↑ Bernstein, James. "Ben Cohen and Jerry Greenfield". Newsday. Newsday, Inc. Retrieved 2009-02-25.
  3. ↑ Elizabeth Zierah (2008-07-08). "The Nose That Never Knows: The miseries of losing one's sense of smell". Slate. Archived from the original on 14 July 2008. Retrieved 2008-07-11.
  4. ↑ "Ben and Jerry’s". Jewish Virtual Library. 2008. Archived from the original on 8 July 2008. Retrieved 2008-07-11.
  5. ↑ Carlin, Peter (February 5, 1995). "Pure Profit - For Small Companies That Stress Social Values as Much as the Bottom Line, Growing Up Hasn't Been an Easy Task. Just Ask Ben & Jerry's, Patagonia and Starbucks". Los Angeles Times.
  6. ↑ "Ben & Jerry's Bitter Crunch". Newsweek.com. Retrieved 2016-03-31.
  7. 1 2 "Ben Cohen Endorses Kucinich for President". Commondreams.org. 2003-06-20. Archived from the original on 2003-08-10. Retrieved 2016-04-19.
  8. ↑ "True Majority: Who We Are". Truemajority.org. Archived from the original on 8 July 2008. Retrieved 2008-07-11.
  9. ↑ "Bernie Sanders Lands a Sweet Endorsement From Ben & Jerry's Co-Founder - ABC News". Abcnews.go.com. 2015-08-03. Retrieved 2016-03-31.
  10. ↑ Alex Isenstadt (2008-02-09). "Ben Cohen endorses Obama". PolitickerVT.com. Retrieved 2008-07-11.
  11. ↑ "Ben & Jerry's founder unveils new 'Bernie's Yearning' ice cream flavor". POLITICO. Retrieved 2016-03-31.
  12. ↑ Lauren Maloney. "Ice Cream's Ben & Jerry Arrested". MYCHAMPLAINVALLEY.
  13. ↑ "Ben & Jerry's Co-Founders Arrested During Protest : People.com". PEOPLE.com.
  14. ↑ "Explore. Fulfill. Transform". Open Center. Retrieved 2016-03-31.
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