Belstaff
 | |
| Industry | Clothing |
|---|---|
| Founded | Longton, Stoke-on-Trent, Staffordshire, UK (1924) |
| Founder | Eli Belovitch and Harry Grosberg |
| Headquarters | London, United Kingdom |
Area served | Worldwide |
| Parent | JAB Luxury GmbH[1] |
| Website |
www |
Belstaff, a British brand, founded in Longton, Stoke-on-Trent, Staffordshire in 1924 by Eli Belovitch and his son-in-law Harry Grosberg – the name is a combination of Eli's surname and his Staffordshire home. Belstaff became the first company to use wax cotton in the manufacturing of waterproof apparel for motorcycling.[2]
In 2011, The Labelux group acquired Belstaff and repositioned it as a British heritage brand centred on luxury sportswear.[3] Tommy Hilfiger was brought in as a business consultant.[4] In July 2014, along with Jimmy Choo and Bally, Belstaff was fully integrated into its parent group JAB Luxury GmbH. JAB management now directly oversee the brand.[1]
History
1924
Founded by Eli Belovitch and his son-in-law Harry Grosberg in Longton, Stoke-on-Trent, Staffordshire, England.
1948
Belstaff became a subsidiary of James Halstead. This was also the year Belstaff released its Trialmaster 4-pocket jacket. The jacket was designed to endure the weather conditions in the UK during the Scottish Six Days Trial.[5]
1990s
The company was affected by the textile crisis of the 1990s precipitating the closure of the Longton, Stoke-on-Trent factory after previously closing its Silverdale site.[6]
In 1993 Kate Moss - in one of her first fashion shoots modeled a Belstaff collection
2006
Kate Moss featured in advertising campaigns for which she was reported to have been paid £1million.[7]
2011
In June 2011, Harry Slatkin along with The Labelux Group, acquired Belstaff.[8] Slatkin assumed the role of Chief Executive Officer and, in July 2011, appointed Martin Cooper as Chief Creative Officer and together, they planned to transform the brand.[9]
2012
The company opened stores in Via della Spiga Milan, in New Bond Street London and on Madison Avenue, New York City. The interiors were designed by Bill Sofield.[10]
2015
Belstaff produced a short film in partnership with Legs Media and, executively produced by Liv Tyler, called OUTLAWS. The film featured David Beckham in his first ever serious film role and co-starred Harvey Keitel, Katherine Waterston and Cathy Moriarty.[11]
2016
Belstaff produced a short film, starring Liv Tyler called Falling Up, where she retraces the footsteps of 1920s aviator Amelia Earhart. Tyler also collaborated on a capsule collection for AW16.[12][13]
References
- 1 2 JAB Holdings takes direct control of Jimmy Choo and Belstaff, 1 July 2014, retrieved 27 July 2016
- ↑ English, Andrew (16 September 2011). "Goodwood Revival 2011: Belstaff and Barbour". Retrieved 5 July 2016.
- ↑ Genevieve Roberts (29 January 2012). "Belstaff, the stars' favourite, returns to rugged British roots > Belstaff". The Independent. Retrieved 27 July 2016.
- ↑ Ella Alexander (15 June 2011). "Tommy's New Job > Belstaff". Vogue.co.uk. Retrieved 27 July 2016.
- ↑ Productions, Petrolicious (2014-06-11). "The Belstaff Trialmaster is a Fashion Icon". Petrolicious. Retrieved 2017-01-04.
- ↑ "Anthony Bunn: Belstaff's Stoke-on-Trent origins". Stoke Sentinel. 2013-12-18. Retrieved 2016-10-25.
- ↑ metrowebukmetro (2006-07-17). "Kate goes hell for leather". Metro. Retrieved 2016-10-25.
- ↑ Skip to top of this page. "Brands > Belstaff". Labelux Group. Archived from the original on 2012-05-03. Retrieved 2012-03-12.
- ↑ post a comment › (2012-02-19). "Belstaff Fall 2012 Ready-to-Wear Collection on Style.com: Runway Review". Style.com. Retrieved 2012-03-12.
- ↑ 24 febbraio 2012. "Belstaff: location, just prime ones - Moda 24". Moda24.ilsole24ore.com. Retrieved 2012-03-12.
- ↑ "Beckham makes lead role debut for Belstaff – but acting career isn’t on the cards". The Telegraph. Retrieved 2016-04-27.
- ↑ "Falling Up: Liv Tyler stars in Belstaff film-Telegraph". Telegraph.co.uk. Retrieved 2016-04-27.
- ↑ Jones, Nina (2016-02-22). "Liv Tyler Previews Belstaff Collection". WWD. Retrieved 2016-04-27.
Notes
- Ian, Burrell (9 January 2010). "How did an old-fashioned British manufacturer of motorbike clobber become the label of choice for the Hollywood set?". The Independent. Retrieved 9 January 2010.