Bellabeat

Bellabeat
Private
Industry Consumer Electronics, Jewelry, Hi-tech
Founded 2013
Founders Sandro Mur
Urška Sršen
Headquarters San Francisco[1]
Key people
Sandro Mur (CEO)
Products jewelry, software, consumer electronics
Number of employees
100 (2016)[2]
Website www.bellabeat.com

Bellabeat is a high-tech company that manufactures smart jewelry. The company has offices in Zagreb, San Francisco, London and Hong Kong.[3][4] It was founded in 2013 by a Croatian mathematician Sandro Mur and Slovenian artist Urška Sršen,[5] and is headquartered in San Francisco.[1] The company's most known product is the Bellabeat Leaf, with more than 700,000 sold as of 2017.[6]

In 2016, it introduced the new Bellabeat Leaf Urban,[7] which was described as the best piece of smart jewelry a woman can wear by Business Insider.[8]

References

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