DWLS

DWLS (Barangay LS 97.1)
City Quezon City, Philippines
Broadcast area Mega Manila, surrounding areas
Worldwide (online)
Branding Barangay LS 97.1
Slogan Tugstugan Na!
Isang Bansa, Isang Barangay!
Nationwide Na! (Used for Nationwide Programming)
Number One
Frequency 97.1 MHz
First air date 1955 (on AM)
1976 (on FM)
Format Contemporary MOR, Top 40 (CHR), OPM
Power 25,000 watts
ERP 100,000 watts
Class C, D, E
Callsign meaning Loreto Stewart
Derived from WLS in Chicago
Former callsigns DZXX (1955-1972; 1973-1976)
Former frequencies 890 kHz (1955-1972; 1973-1976)
Affiliations RGMA
Owner GMA Network
Sister stations GMA Super Radyo DZBB 594
Website www.gmanetwork.com/radio/dwls

DWLS (branded as Barangay LS 97.1) is a commercial radio station which broadcasts 24 hours a day with an OPM and Top 40 (CHR) format. Since February 2014, it serves as the flagship FM station of RGMA (Radio GMA Network, Inc.), a subsidiary of GMA Network Inc. in the Philippines under the Barangay FM brand.[1] The station's studio is located at the GMA Network Center Complex, EDSA corner Timog Avenue, Diliman, Quezon City, with transmitter located at GMA Tower of Power Barangay Culiat, Tandang Sora, Quezon City, Philippines.

Barangay LS 97.1 was recognized as the #1 FM radio station in Mega Manila, according to the Nielsen Radio Audience Measurement survey conducted in the month of May, 2017.[2]

History

DZXX (1955–1972; 1973-1976)

It first aired in 1955, when "Uncle Bob" Stewart opened the DZXX-AM 890 kHz station, the first pop music station in the country on AM format.

97.1 WLS-FM/The Giant 97.1 WLS-FM (1976–1992)

On September 1, 1976, GMA launched DWLS-FM on 97.1 as an MOR station. It lasted until February 28, 1986, a few days after the EDSA Revolution when The Giant 97.1 WLS-FM was born and CHR format is introduced.

Campus Radio 97.1 WLS-FM (1992–2007)

When GMA was renamed as the "Rainbow Satellite Network" in the early 1992, the station was reformatted on April 30, 1992 as Campus Radio 97.1 WLS-FM. This was to target teens & early adults. Its notable programs were the longest-running program on the station, the legendary "Top 20 at 12": where the top 20 songs of the day were counted down in the mold of BBC Radio 1's The Official Chart Show at noontime, and "Campus Aircheck", an institution of sorts for aspiring DJs to get hired by Campus Radio, touted as "the first school on the air".

97.1 Barangay LS Forever! (2007–2008)

Despite Campus Radio's dominant ratings performance in the pop category, GMA's FM radio sales unit failed to sell the format. With consistently low sales figures, this paved the way for Mike Enriquez to successfully persuade the network's upper management to agree to shift WLS to a seemingly more profitable "masa" format.

Barangay LS 97.1 logo (2009-2011)

Barangay LS 97.1 (2008–present)

Last January 16, 2008 at around 6 pm, the station launched its new tagline, Ayos!, which is also the tagline for RGMA's provincial Campus Radio stations.

Barangay LS 97.1 logo (2011-2014)

On January 17, 2011, facing competition with the latest masa stations, the new tagline "Tugstugan Na!" was launched and the station adapted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.

On February 17, 2014, Barangay LS 97.1 was rebranded with reformatted programs, new jingle, a new logo & a new slogan called "Isang Bansa, Isang Barangay". Also, 15 Barangay FM radio stations owned by Radio GMA formerly named as Campus Radio (including 99.5 RT for Cebu, 103.5 Wow FM for Davao and Super Radyo DYRU 92.9 for Kalibo. Radio GMA provincial FM radio stations finally adopted the Barangay FM branding (and DYRU was added its music format to its station aside from news & public affairs format to pave way for station's reformat; along with other FM stations). The network rebranding was made to compete with its rival FM radio network My Only Radio, owned by the network's competitor ABS-CBN, following the relaunch of DWRR-FM as MOR's flagship station seven months earlier (July 8, 2013). Following the relaunch, a TV commercial of Barangay FM featuring Alden Richards, Pauleen Luna and Ryzza Mae Dizon was launched on March 24, 2014.[3]

RGMA Stations in the Philippines

See also

References

  1. ↑ "Official 'About' page for GMA Network". GMA Network. Archived from the original on August 16, 2008. Retrieved 2008-08-16. GMA-7 cruises the airwaves through dzBB-AM and dwLS-FM in Manila and in 22 other radio stations throughout the country. In 2007, the company has reformatted its flagship station DWLS-FM as "Barangay LS Forever!"
  2. ↑ "Barangay LS 97.1 is top FM station in Mega Manila". GMA Network. July 6, 2017. Retrieved July 28, 2017.
  3. ↑ Crispina Martinez-Belen (March 24, 2014). "Barangay LS: One Country, One Barangay, One Sound". Manila Bulletin. Archived from the original on March 24, 2014. Retrieved March 24, 2014.

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