Badgerline

Badgerline Group plc

Preserved Bristol VR in May 2011
Founded	April 1985
Ceased operation	16 June 1995
Headquarters	Weston-super-Mare
Service area	England Wales
Service type	Bus operator
Fleet	4,000 (June 1995)
Operator	Badgerline Buses City Line Eastern National Frontline Enterprises Midland Red West Potteries Motor Traction South Wales Transport Thamesway Buses Wessex Coaches Western National Yorkshire Rider

Badgerline was a bus operator in and around Bristol from 1985 until 2003. Its headquarters were in Weston-super-Mare. Initially a part of the Bristol Omnibus Company, it was privatised in September 1986 being sold to Badgerline Holdings in a management buyout. It went on to purchase a number of bus companies in England and Wales. In November 1993, Badgerline Group was listed on the stock exchange, and on 16 June 1995 merged with the GRT Group to form FirstBus.

History

The Bristol Tramways Company started operating buses in 1906 to feed traffic into their tram services from beyond the boundaries of the city of Bristol. In 1910 a branch was opened in Weston-super-Mare where the company's first bus station was opened on the sea front in the 1930s. Others were built after World War II at Wells, Bath and Bristol. The company changed its name to the Bristol Omnibus Company in 1957 as it no longer operated trams, but by then it was owned by the British Transport Commission and so became a subsidiary of the National Bus Company (NBC) on 1 January 1969.^[1] In the 1980s the NBC split its subsidiaries into smaller operating units. Bristol Omnibus established a separate operating unit for its services outside Bristol in September 1983 and then introduced three distinct brands in April 1985, with operations in Somerset and the Avon outside the city of Bristol becoming Badgerline.^[2] This name was then established as a company in its own right which was sold to a group of its managers and staff on 23 September 1986. This was the second bus-operating NBC subsidiary to be sold.^[3]

Preserved City Line Northern Counties Palatine bodied Leyland Olympian & Badgerline Bristol VR in May 2011

On 31 May 1985 46 Ford Transit minibuses replaced 18 full-size buses at Weston-super-Mare, the first English town network to be totally converted to minibus operation. Most routes operated at a 10-minute headway during the daytime, with routes combining to give 5-minute headways through the town centre. Headways reduced to 20 minutes in the evening and on Sundays. Full-size vehicles were retained in the town for longer distance services.^[4] The town's bus station was closed in 1987 when maintenance facilities were transferred to a new depot in Warne Road.^[5]

On 16 June 1995, Badgerline Buses became a subsidiary of the new FirstBus. In 1996, Badgerline merged back into Bristol Omnibus which was also a part of FirstBus although Badgerline was retained as a trading name.^[6] In July 1997 the Streamline operation in Bath was purchased by FirstGroup and merged with the Badgerline, although the Streamline name was retained for a while. It had started as a taxi company but expanded into minibus services. At the time of takeover it had 20 buses, three of which were full size single deck buses.^[7]

Bristol Omnibus was renamed First Bristol in 1999 but Badgerline was managed independently again from 2000.^[8] First Somerset & Avon was created on 30 May 2003 to combine the operations of both Badgerline and Southern National.^[9]

Area of operation

Badgerline's headquarters were in Weston-super-Mare. Bus services extended as far as Chippenham, Calne, Gloucester, Salisbury, Taunton and Yeovil but it also operated National Express services to destinations such as London. Vehicles were maintained at four depots: Bath, Bristol, Wells and Weston-super-Mare. The allocations on 1 January 1986 and 30 November 1989 were:^[5]

Fleet

Preserved Ford Transit minibus at Weston-super-Mare station in August 2012

The first years of operation saw the delivery of three different models of minibuses, Ford Transits, Sherpas and Ivecos. The first 36 new full-size buses were 12 double deck, 14 single deck and 10 Volvo coaches. These entered service, mainly at Weston-super-Mare, in May 1987. The following year saw the introduction of 24 Optare StarRider midibuses. These were followed by 10 Leyland Olympians for Bath.^[5]

Badgerline was operating 342 buses on 1 January 1986 but this had increased to 441 by 30 November 1989.^[5]

Liveries and brands

Preserved Bristol VRT in Swift Link livery in August 2012

Eastern Coach Works bodied Bristol VRT open top bus in joint Guide Friday livery in Bath

The livery established in 1985 was yellow with a broad diagonal green panel on each side (about a third of the vehicle) sweeping up and forward. The name was in green serif letters, repeating along a white band above the lower deck windows (at roof level on single deck buses) interspersed with a badger logo. Some vehicles carried a white livery with one band each of yellow and green, horizontal along most of the side but up swept at the rear. These were branded for specific services: minibuses were being branded 'Mini Link' and buses with coach seats 'Swift Link', although this brand was soon dropped as it was difficult to always roster branded vehicles to Swift Link routes. Coaches that were not in Roman City, National Express or National Holidays livery were painted white, yellow and green in broad diagonal panels but these sloped backwards, opposite to ordinary buses. Open top vehicles in Bath carried Roman City livery for a while but were then changed to primrose yellow with olive and Brunswick green bands with both Badgerline and Guide Friday logos.^[5]

A revised livery was introduced for minibuses in 1991. This was plain green and with a larger badger logo and the company name in yellow serif lettering.^[10] Shortly afterwards the larger buses started to appear with the new logo and lettering style on a large green area in the centre of the body, either side of which was a yellow area that was angled up and backwards (opposite to the previous scheme).^[11]

FirstBus livery began to appear on Badgerline vehicles in March 1998. In line with company policy this was initially only carried by new vehicles that were built to a high specification. The first of these were Wright Renown bodied Volvo B10BLEs for a new express service between Bristol and Bath.^[12]

Badgerline Holdings

The logo behind the rear wheel shows Western National to be part of Badgerline Holdings. It is a preserved Plaxton Beaver-bodied Mercedes-Benz 709D in Penzance in April 2014

In December 1986, six of the company's managers and 90 other staff formed Badgerline Holdings as a limited company to purchase Badgerline from NBC.^[5][13][14] Employees held 95% of Badgerline's share capital.^[15] It went on to buy two travel agencies, Roman City of Bath, and NBC subsidiary National Travelworld.^[16][17] On 7 August 1987 Western National, which operated in Plymouth and Cornwall, was sold by NBC to Plympton Coachlines^[18] with Badgerline Holdings having an initial 39% shareholding, which was increased to 66% in August 1988.^[15][19]

In April 1988, Badgerline Holdings purchased Midland Red West Holdings,^[20][21] another ex-NBC employee buy-out that had purchased Bristol Omnibus in September 1987, and continued to operate city services in Bristol. Because of this the company was referred to the Monopolies and Mergers Commission who reported in March 1989 on concerns regarding the ownership by a single company of the two principal bus operators in Avon. Ensuing discussions led to the company giving two undertakings:^[5][22]

1. it would not seek to re-register any services that had been lost
2. tenders for subsidised routes would be done fairly and scrutinised by an auditor.

The company created three subsidiaries in 1987 in an attempt to expand into new operating areas, none of which lasted more than a year. It sold its share in Red Admiral to Southampton Citybus^[5] but their operations in Poole and Salisbury lost £962,000.^[15][23][24]

• Badgerline South operated 21 Iveco and 12 Ford Transit minibuses in Salisbury.
• Badger Vectis operated in Bournemouth and Poole as a joint venture with Southern Vectis using 7 Iveco minibuses and 16 single deck buses, mostly Bristol REs.
• Red Admiral operated in Portsmouth as a joint venture with Southampton Citybus.

The company expanded into South Wales and Essex^[25] and then floated on the stock exchange as the Badgerline Group in November 1993,^[26] followed by acquisition of Potteries Motor Traction and Yorkshire Rider in 1994.^[25]

Badgerline Group had also unsuccessfully promoted guided buses and articulated buses as solutions to Bristol's transport problems in the 1990s.^[27]

Preserved Thamesway Buses Leyland National in April 2011

The Badgerline Group merged with GRT Group to form FirstBus on 16 June 1995.^[28][29] Badgerline Group contributed 4,000 buses to the new company's fleet of 5,600.^[25] The operating subsidiaries transferred to FirstBus were:

• Badgerline Buses
• Bristol Omnibus Company (trading as City Line)
• Eastern National^[30]
• Frontline Enterprises
• Midland Red West (including Midland Red Coaches)^[21]
• Potteries Motor Traction (including Pennine Blue, Red Rider and Crosville Motor Services)
• South Wales Transport^[31]
• Thamesway Buses^[32]
• Wessex Coaches^[32]
• Western National^[19]
• Yorkshire Rider

References

External links

Media related to Badgerline at Wikimedia Commons

Former bus companies of the United Kingdom
National	Associated Motorways Blazefield Holdings British Bus British Coachways British Electric Traction Fraser Eagle GRT Group National Bus Company Thomas Tilling
England	Former bus companies operating in England North West England Birkenhead Transport Blackburn Transport Blue Bus & Coach Services Bluebird Bus & Coach Bu-Val Buses ChesterBus Citibus Tours Crosville Motor Services Finglands Coachways First Chester & The Wirral GHA Coaches Glenvale Transport GM Buses John Fishwick & Sons JPT Lancashire United Transport Maynes Bus Maytree Travel MTL North Western Road Car Company (1923) North Western Road Car Company (1986) Pennine Blue Red & White Services Ribble Motor Services Speedwellbus Transdev Northern Blue UK North Yelloway Motor Services North East England Black Prince Buses BrightBus Busways Travel Services Durham Travel Services Geldards Coaches Jolly Bus Mexborough and Swinton Traction Company Northern General Transport Company OK Motor Services Samuel Ledgard South Yorkshire Transport Tates Travel United Automobile Services Venture Transport West Riding Automobile Company West Yorkshire Road Car Yorkshire Rider Yorkshire Terrier Yorkshire Traction Midlands A2Z Travel Barton Transport Birmingham City Transport Birmingham Motor Traction Chase Coaches First Northampton Glossopdale Bus Company Go West Midlands Ludlows North Birmingham Busways People's Express Premiere Travel Probus Management South Notts Bus Company Stevensons of Uttoxeter Travel Merry Hill Travel Your Bus Wesley Coaches Zak's Buses Eastern England Eastern National Omnibus Company MK Metro TWH Bus & Coach South West England Badgerline Bristol Omnibus Company Devon General Greyhound Motors Great Western Railway Hants & Dorset Motor Services Shamrock Buses Southern National Sureline Trathens Travel Services Truronian WebberBus Western Greyhound Western National South East England Alder Valley Aldershot & District Traction Badger Vectis Boro'line Maidstone Brijan Tours Bygone Buses Cavendish Motor Services Centra City Clipper Countryliner East Kent Road Car Company Epsom Coaches Invictaway Kent Top Travel Maidstone & District Motor Services Maidstone Corporation Transport Marchwood Motorways Moss Motor Tours Portsmouth Corporation Transport Shamrock Buses Southampton Citybus Southdown Motor Services Thames Transit Thames Valley Traction Tillingbourne Bus Company Velvet Yellow Bus Services Greater London Bexleybus Birch Brothers Boro'line London Capital Citybus Capital Logistics Connex East Thames Buses First London Grey-Green Harris Bus Imperial Buses London Buslines London Country Bus Services London Country North East London Country North West London Country South East London Country South West London Easylink London Electrobus Company London Forest London Pride Sightseeing London Traveller MTL NSL Buses Thorpes Travel London Travel Surrey Westlink
Scotland	Former bus companies operating in Scotland Scottish Bus Group Central Scottish Clydeside Scottish Eastern Scottish Highland Scottish Kelvin Central Buses Kelvin Scottish Lowland Scottish Midland Scottish Northern Scottish Western Scottish Other operators Arriva Scotland West A1 Service Dart Buses First Stop Travel Gibson's of Moffat McKindless Munro's of Jedburgh Oban and District Scottish Motor Traction Strathclyde Buses Western SMT
Wales	Former bus companies operating in Wales Companies Crosville Motor Services GHA Coaches Islwyn Borough Transport National Welsh Omnibus Services Padarn Bus Red & White Services Rhondda Transport Company South Wales Transport Western Welsh