Babble.com
|
The Babble.com icon | |
| Type of business | Subsidiary |
|---|---|
Type of site | Blog |
| Founded | December 2006 |
| Headquarters | United States |
| Area served | Worldwide |
| Founder(s) |
|
| Key people | |
| Products | Microblogging |
| Parent |
Disney Consumer Products and Interactive Media (The Walt Disney Company) |
| Website |
www |
| Advertising | Native |
| Registration | Optional |
| Current status | Active |
Babble is an online magazine and blog network targeting young, educated, urban parents.[1] Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising.
History
Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman.[2] After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009,[3] and was acquired by Disney Interactive Media Group in 2011.[4]
Reception
The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 “General Excellence Online” award, writing that “[the] magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field.”[5]
Time Magazine listed Babble.com as one of the 50 Best Websites of 2010,[6] while Forbes named Babble as one of the Top 100 Websites for Women.[7]
Babble's advertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson.[8]
Select contributors
- Shalom Auslander
- Samantha Bee
- Thomas Beller
- Claire Diaz Ortiz
- Jenny Lawson
- Joel Stein
- Heather Spohr
- Ali Wentworth
References
- ↑ Pamela Paul (December 10, 2006). "Healthy Babies Need Irony". The New York Times.
- ↑ "About Us". Babble.com. Retrieved May 28, 2012.
- ↑ Jenna Wortham (January 30, 2009). "Sexy Nerve.Com Kicks Parenting Site Out of the Nest". The New York Times. Retrieved November 13, 2011.
- ↑ Evelyn M. Rusli (November 14, 2011). "Disney Acquires Parent Blogging Network". The New York Times. Retrieved November 14, 2011.
- ↑ "American Society of Magazine Editors". Magazine.org. Retrieved May 28, 2012.
- ↑ Time Staff (August 25, 2010). "50 Best Web Sites 2010". Time.
- ↑ "Best Web Sites for Women - Blogs". Forbes. June 23, 2011.
- ↑ Similac and Babble team up to dupe breastfeeding moms (September 2010) - See more at: http://www.phdinparenting.com/blog/2010/9/3/similac-and-babble-team-up-to-dupe-breastfeeding-moms.html#sthash.BZfV5TYk.dpuf