BLU Products

Blu Products
Industry Consumer electronics
Founded Miami, Florida, United States (2010 (2010))
Founders Samuel Ohev-Zion [1]
Headquarters Doral, Florida, United States
Key people
Samuel Ohev-Zion (CEO)
Products Mobile phones
Production output
  • Increase 15 million units (2014)
  • 4.1 million units (2012)
  • 70,000 units (2009)

[1]

Website bluproducts.com

BLU Products, an American company headquartered in Miami, Florida, resells re-branded Gionee low-cost mobile devices. The company has been in the mobile industry since 1995, and decided to launch their own brand called BLU in 2010, standing for Bold Like Us.

The company sells feature phones and smartphones running Android.

History

BLU Products, among the first Latin-owned mobile manufacturer aimed at a Latin population and the fastest-growing in the region, announced its presence at CTIA Wireless 2011. BLU Products was founded by Brazilian entrepreneur Samuel Ohev-Zion.[2]

BLU mobile devices are already present throughout Latin America, Central America, the United States, and all of the Caribbean countries. In regions such as Central America, 50% of devices that are present at the point of sale are BLU devices. In other countries, such as Trinidad and Tobago, BLU rapidly became the leading mobile device brand after launching with a carrier in the 4Q of 2010. In Aruba, the leading cellular carrier Digicel introduced in September 2013 a very low-cost BLU Android cellphone for the local market, going for only Afl.9 (approximately US$6) with a post-paid plan.[3] This year, the company expects to manufacture in Brazil, the largest market in Latin America.[2]

In June 2015, BLU introduced two smartphones in the US market. The BLU Life One (2015 Edition) and the BLU LIFE 8 XL were listed on e-commerce website, Amazon.com.[4]

In August 2015, Blu launched two smartphones, Win HD LTE and Win Jr. LTE in India and Europe.[5][6]

In August 2016, BlackBerry Limited filed a lawsuit against BLU for allegedly infringing 15 patents.[7]

In November 2016, security firm Kryptowire detected remote control and surveillance software on BLU phones sold online through Amazon and Best Buy.[8]

In May 2017, Blu became the official shirt sponsor of Spanish football club Valencia CF.[9]

In July 2017, Amazon suspended all sales of Blu devices because of concerns of preloaded spyware.[10]

In August 2017, Amazon reinstated sales of Blu devices on their website. [11]

Products

Android

Feature Phones

Blu's feature phones have the bar or flip form factors.[20]

References

  1. 1 2 Pierce, David (18 March 2013). "Meet the tiny, Florida-based phone maker that thinks it can beat Samsung". The Verge. Retrieved 30 May 2013.
  2. 1 2 "First Latin-Owned Mobile Manufacturer Makes Debut at CTIA Wireless 2011". PR Newswire. Blu Products via PR Newswire. 21 March 2011. Retrieved 18 November 2016.
  3. "Digicel Aruba mobile phone price plan". Digicel. Archived from the original on 2013-12-03.
  4. "BLU’s new Life series phones now on pre-sale at Amazon", bestmobs.com, June 11, 2015
  5. http://www.windowscentral.com/blu-win-hd-lte-and-win-jr-lte-windows-phones-launch-europe-amazon
  6. "BLU Products expands Windows Phone collaboration with Microsoft by launching 4G LTE Windows Phones in Europe and India Markets". PRNewswire. BLU Products via PRNewswire. 11 August 2015. Retrieved 18 November 2016.
  7. Mullin, Joe (22 August 2016). "BlackBerry’s new round of patent lawsuits targets BLU—and Android". Ars Technica. Retrieved 18 November 2016.
  8. https://arstechnica.com/security/2016/11/chinese-company-installed-secret-backdoor-on-hundreds-of-thousands-of-phones/
  9. http://en.valenciacf.com/ver/71473/blu-products-and-valencia-cf-announced-their-new-global-partnership.html
  10. https://www.theverge.com/2017/7/31/16072786/amazon-blu-suspended-android-spyware-user-data-theft
  11. "BLU makes its triumphant return to Amazon". Phandroid - Android News and Reviews. 2017-08-07. Retrieved 2017-08-08.
  12. "Dash series". www.androidpolice.com. Retrieved 2015-10-28.
  13. "Dash series". ismooth.com. Retrieved 2015-10-28.
  14. http://www.prnewswire.com/news-releases/blu-products-expands-dash-series-of-smartphone-devices-introducing-three-new-models---dash-jr-dash-music-40-and-dash-50-starting-at-just-49-unlocked-221461771.html
  15. https://www.amazon.com/BLU-DASH-M2-Smartphone-Unlocked/dp/B01ETN9GLC/ref=sr_1_2?ie=UTF8&qid=1487810052&sr=8-2&keywords=Blu+Dash+M2
  16. https://www.amazon.com/BLU-DASH-X2-Smartphone-Unlocked/dp/B01ETVGTXW/ref=sr_1_1?s=wireless&ie=UTF8&qid=1487810781&sr=1-1&keywords=Blu+Dash+x2
  17. http://www.prnewswire.com/news-releases/the-blu-vivo-air--americas-thinnest-smartphone--is-now-available-for-purchase-on-amazoncom-300022689.html
  18. http://www.slashgear.com/blu-vivo-iv-promises-luxury-durability-31331348/
  19. http://www.prnewswire.com/news-releases/blu-products-introduces-studio-c-series-smartphone-lineup-with-the-best-performance-and-value-available-in-the-smartphone-marketplace-bringing-freedom-of-choice-to-consumers-270137311.html
  20. "Feature Phones". www.bluproducts.com. Retrieved 2015-10-15.


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