BHLDN

BHLDN
Subsidiary
Industry Retail
Founded 2011
Headquarters Philadelphia, Pennsylvania, U.S.
Parent Urban Outfitters
(2011–present)
Website www.bhldn.com

BHLDN is an American women's clothing retailer that specializes in wedding dresses, bridesmaid dresses, bridal accessories, and wedding décor. Headquartered in Philadelphia, Pennsylvania, BHLDN is owned by Urban Outfitters and is a sister brand to Anthropologie.[1][2][3]

History

BHLDN launched its website on Valentine’s Day 2011 and opened its first brick-and-mortar store in Houston in August 2011.[4][5] The retailer has since expanded to operating an additional brick-and-mortar store in Chicago, and shop-in-shop locations in Anthropologie stores in New York City, Boston, Beverly Hills, Seattle, Atlanta, Philadelphia and Washington D.C.[6][7][8] As of 2016, there were eleven shops within Anthropology stores.[9]

Products

BHLDN has carried gowns and accessories from fashion designers including Catherine Deane, Tracy Reese, and Fleur Wood.[10] BHLDN also has collaborated with Wedding Paper Divas, a subsidiary of photo publishing service Shutterfly, for a collection of wedding stationery.[11][12]

In April 2016, BHLDN launched a party dress collection, offering dresses for special events.[13]

In August 2016, BHLDN partnered with Indiana jewelry brand, ILA, to create a collection of nine engagement rings and wedding bands to be sold through the BHLDN website.[14]

References

  1. ↑ "Company Overview of BHLDN.com LLC".
  2. ↑ "BHLDN".
  3. ↑ "Getting Married? Urban Outfitters Has Your Dress".
  4. ↑ "Bhldn, Urban Outfitters' Bridal Brand, To Launch February 14".
  5. ↑ "BHLDN Opens its First Brick-and-Mortar Store at Highland Village".
  6. ↑ "Anthropologie to Open BHLDN Bridal Boutique on Upper East Side".
  7. ↑ "Peter Pan Collars in a Vintage Never-Never Land".
  8. ↑ "BHLDN bridal brand debuts inside Philly's Anthropologie store". Philly.com. Retrieved 2017-06-02.
  9. ↑ "BHLDN bridal brand debuts inside Philly's Anthropologie store". Philly.com. Retrieved 2017-04-18.
  10. ↑ "Anthropologie Launches Bridal Site BHLDN.com".
  11. ↑ "THE BHLDN COLLECTION FOR WEDDING PAPER DIVAS". Archived from the original on 2015-01-12.
  12. ↑ "Shutterfly, Inc. - About".
  13. ↑ "BHLDN Gets Into the Prom Dress Biz". Racked. 2016-05-18. Retrieved 2017-04-18.
  14. ↑ "National bridal boutique BHLDN debuts line of engagement rings designed by Houston duo". CultureMap Houston. Retrieved 2017-04-18.
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