BC Clark Jewelers

BC Clark Jewelers is a full-service jeweler that currently operates three stores in Oklahoma City, Oklahoma. The company, founded in Purcell, Indian Territory in 1892, claims to be "Oklahoma's oldest jeweler."[1] Today, the company operates three locations in Oklahoma City.

BC Clark is most well known for its "Anniversary Sale" jingle, which was originally created in 1956. The jingle is played in advertisements for the retailer's five-week advertising campaign during the holiday shopping season, always starting during the evening on Thanksgiving Day. According to the company, the jingle "may be the longest continuously running jingle in the entire United States."[2] The jingle is seen as somewhat of a local "holiday satire tradition" by many from the Oklahoma City area who are used to hearing the mid 50's recording during the holidays.[3]

References

  1. ↑ "BC Clark Jewelers". Retrieved 2011-08-03.
  2. ↑ "The BC Clark Jingle". Retrieved 2011-08-03.
  3. ↑ Mecoy, Don (2006-12-03). "Flashback: Remember the OTHER B.C. Clark jingle?". NewsOK.com. Retrieved 2008-12-15.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.