Axios (website)

Axios

Axios logo
Type of site
 News and opinion
Available in English
Owner Axios Media
Key people Jim VandeHei (founder)
Mike Allen (founder)
Website www.axios.com
Alexa rank Increase 9,976 (Global May 2017)[1]
2,112 (US May 2017)[1]
Commercial Yes
Registration Optional
Launched 2017
Current status Active

Axios (stylized as AXIOS) is an American news and information website founded in 2016 by Politico co-founder Jim VandeHei, Politico's former Chief White House correspondent Mike Allen, and former Politico Chief Revenue Officer Roy Schwartz. The site's name, based on the Greek word for "worthy", officially launched in 2017.[2]

History

In the summer of 2016, it secured $10 million in a round of financing led by Lerer Hippeau Ventures. Backers include NBC News, Emerson Collective, Greycroft Partners, and David and Katherine Bradley, owners of Atlantic Media.[2]

Axios' initial launch partners are JP Morgan & Chase Co., PhRma, Boeing, BP, Bank of America, Koch Industries, S&P Global, United Health Group, Walmart, PepsiCo and Cooley LLP. [3]

The company launched with a mission statement that consisted of, “Media is broken—and too often a scam.” It planned to focus on "business, technology, politics, and media trends".[2] Furthermore they disavowed the use of banner ads, pop-ups and clickbait titles, using native advertising instead. The article style was focused on brevity, clear structure and often features bullet points.[4]

A July 2017 overview on the use of unnamed sources in US political reporting highlighted Axios (alongside Politico) as a publication that is "targeted at political junkies" and "in particular often float[s] 'scoops' predicting that something will happen that never does".[5]

References

  1. 1 2 "Axios.com Site Info". Alexa Internet. Retrieved July 6, 2016.
  2. 1 2 3 Ellison, Sarah. "Exclusive: Mike Allen and Jim VandeHei Reveal Their Plan for Media Domination". Vanity Fair. Retrieved 2016-11-30.
  3. ↑ "About Axios: Thank you to our launch partners". Axios. Retrieved 2017-04-15.
  4. ↑ "About Axios: The Axios Manifesto". Axios. Retrieved 2017-04-15.
  5. ↑ Jr., Perry Bacon (2017-07-18). "When To Trust A Story That Uses Unnamed Sources". FiveThirtyEight. Retrieved 2017-07-19.

Further reading


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