Audi India

Audi India Pvt Ltd
Division of Audi AG and Volkswagen Group India
Industry Automotive
Founded 2007
Headquarters Mumbai, Maharashtra, India
Area served
 India
Key people
 Rahil Ansari
Products Luxury vehicles
Number of employees
 84,435 (as at: 31 December 2015)[1]
Parent Audi
Website Audi.in

Audi India Pvt Ltd is a division of the German automobile manufacturer Audi and the Volkswagen Group India. It was founded in 2007 with headquarters in Mumbai, Maharashtra.

History

Audi India was established in March 2007 as a division of Volkswagen Group Sales India.[2] Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market.

In March 2007, Audi set up its own sales company for India. By establishing Audi India as a division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai. Audi is making a clear long-term statement in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market, and has been since 2015.[3]

The Audi India strategy encompasses significant investments in branding, marketing, manufacturing (locally assemble engines to cut down its import bill in a range of 10-30%),[4] exclusive dealerships and after sales services. In 2007, only 2 per cent of the new car buyers in India knew Audi. In 2008, it went up to 13 per cent.[5]

Models Range and Manufacturing Facilities

Assembled/Manufactured entirely in India

Audi uses Škoda Auto India Private Limited manufacturing facilities in Aurangabad, Maharashtra to assemble these models in India with cheap local labour[7]

Imported

Sales and dealer/service network

Audi showroom in Banjara Hills, Hyderabad.

Audi India currently has 40 dealerships in 11 states and 2 union territories of India.[12]

Number of units sold by year

Year 2010[13] 2011[13] 2012[13] 2013[14] 2014[14] 2015[14] 2010-2015
Units sold 3,003[13] 5,511[13] 9,003[13] 11,198[15] 10,851[16] 11,192[15][17][18] 50,758

Sales performance

Audi India sold 3,003 vehicles in the year 2010 compared to 1,650 vehicles in 2009 and registered an increase of 81% in sales growth.[19] "Currently, 96 per cent of our sales are assembled in India. This helps us in offering products at a competitive prices. Because of this, we have been able to capture a market share of 34 per cent in the luxury segment and we will maintain this in future," King said.[20]

The market share that the company enjoys in India is the highest for Audi across all its operations in the world, he added.[20]

See also

References

  1. ↑ http://www.audi.com/corporate/en/company/production-sites.html
  2. ↑ "Audi India > Company > About Audi India". Audi.in. 2009-09-15. Archived from the original on 23 July 2010. Retrieved 2010-08-02.
  3. ↑ http://gtspirit.com/2015/02/23/why-audi-is-highest-selling-luxury-car-brand-in-india/
  4. ↑ http://www.indiainfoline.com/article/news-top-story/make-in-india-for-audi-as-it-plans-to-assemble-engines-locally-116032100493_1.html
  5. ↑ http://www.business-standard.com/article/management/-fast-growing-millionaires-in-india-are-coming-to-audi-110020200039_1.html
  6. 1 2 3 4 5 6 http://www.audi.com/corporate/en/company/production-sites/audi-production-worldwide/aurangabad.html
  7. ↑ http://www.audi.in/sea/brand/in/company/production_plants/aurangabad.html
  8. ↑ http://indianautosblog.com/2016/02/audi-india-to-launch-over-10-new-models-in-2016-iab-217718
  9. ↑ "Audi models available in India". Audi India.
  10. ↑ http://www.topgear.com/india/car-news/india-bound-audi-q2-enters-production-at-ingolstadt/itemid-50
  11. ↑ https://www.cartrade.com/car-bike-news/audi-a5-and-s5-sportback-imported-to-india-before-world-debut-132693.html
  12. ↑ "Audi India > Dealerships > India Network". Audi.in. 2010-04-26. Archived from the original on 28 July 2010. Retrieved 2010-08-02.
  13. 1 2 3 4 5 6 http://www.autocarpro.in/news-national/mercedes-benz-drives-past-audi-india-globally-10116
  14. 1 2 3 "• Automobile production of Audi by model 2014 - Statistic". Statista. Retrieved 14 July 2015.
  15. 1 2 http://indiatoday.intoday.in/auto/story/audi-sells-11-192-units-in-india-in-2015-loses-top-slot-to-mercedes/1/567847.html
  16. ↑ http://profit.ndtv.com/news/corporates/article-audi-reports-record-sales-in-india-724298
  17. ↑ http://timesofindia.indiatimes.com/auto/cars/Audi-sells-11192-units-in-India-in-2015-loses-top-slot-to-Mercedes/articleshow/50534280.cms
  18. ↑ http://www.thehindu.com/business/Industry/Audi-sells-11192-units-in-India-in-2015-loses-top-slot-to-Mercedes/article13994136.ece
  19. ↑ "Audi India > Company > News > Local news". Audi.in. Archived from the original on 29 July 2010. Retrieved 2010-08-02.
  20. 1 2 http://timesofindia.indiatimes.com/business/india-business/Audi-India-eyes-20k-unit-sales-by-2018-plans-major-investment/articleshow/46687164.cms


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