Asymmetric competition

Assymetric competition refers to forms of business competition where are considered competitors in some markets or contexts but not in others.[1] In such cases a firm may choose to allocate competitive resources and marketing actions among its competitors out of proportion to their market share.[2][3][4][5] Asymmetric competition can be visualized using techniques such as multidimensional scaling and perceptual mapping.

Forms of assymetric competition

See also

References

  1. DeSarbo, Wayne S., Rajdeep Grewal, and Jerry Wind. "Who competes with whom? A demand‐based perspective for identifying and representing asymmetric competition." Strategic Management Journal 27, no. 2 (2006): 101-129.
  2. Carpenter, Gregory S., Lee G. Cooper, Dominique M. Hanssens, and David F. Midgley. "Modeling asymmetric competition." Marketing Science 7, no. 4 (1988): 393-412.
  3. Gonzalez-Benito, Oscar, Pablo A. Munoz-Gallego, and Praveen K. Kopalle. "Asymmetric competition in retail store formats: Evaluating inter-and intra-format spatial effects." Journal of Retailing 81, no. 1 (2005): 59-73.
  4. Heath, Timothy B., Gangseog Ryu, Subimal Chatterjee, Michael S. McCarthy, David L. Mothersbaugh, Sandra Milberg, and Gary J. Gaeth. "Asymmetric competition in choice and the leveraging of competitive disadvantages." Journal of Consumer Research 27, no. 3 (2000): 291-308.
  5. https://www.forbes.com/sites/stephenwunker/2011/09/28/the-jeff-bezos-formula-for-asymmetric-competition/#7850899475ed

Bibliography


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.