AirAsia Zest

AirAsia Zest
IATA ICAO Callsign
Z2 EZD ZEST AIRWAYS
Founded September 1995 (as Asian Spirit)
2000s (as Zest Air)
Ceased operations January 2016 (merged into AirAsia Philippines)
AOC # 2009003[1]
Hubs
Fleet size 15[2]
Destinations 13[2]
Company slogan Now everyone can fly
Parent company AirAsia Philippines
Headquarters Pasay City, Metro Manila,
Philippines
Key people Marianne Hontiveros (Chairman)
Joy Cañeba (CEO)[3]
Website www.airasia.com/ph

Zest Airways, Inc. operated as AirAsia Zest (formerly Asian Spirit and Zest Air), was a low-cost airline based at the Ninoy Aquino International Airport in Pasay City, Metro Manila in the Philippines. It operated scheduled domestic and international tourist services, mainly feeder services linking Manila and Cebu with 24 domestic destinations in support of the trunk route operations of other airlines. In 2013, the airline became an affiliate of Philippines AirAsia operating their brand separately. Its main base was Ninoy Aquino International Airport, Manila.

The airline was founded as Asian Spirit, the first airline in the Philippines to be run as a cooperative. On August 16, 2013, the Civil Aviation Authority of the Philippines (CAAP), the regulating body of the Government of the Republic of the Philippines for civil aviation, suspended Zest Air flights until further notice because of safety issues.[4] Less than a year after AirAsia and Zest Air's strategic alliance, the airline has been rebranded as AirAsia Zest. The airline was merged into AirAsia Philippines in January 2016.

History

Beginnings as Asian Spirit

Logo of Asian Spirit

AirAsia Zest was established as Asian Spirit in September 1995 by three friends: Antonio "Toti" Turalba, Emmanuel "Noel" Oñate and Archibald Po, who contributed $1 million each to start up the Airline Employees Cooperative (AEC). They invited 36 of their friends, mostly former Philippine Airlines employees, to run Asian Spirit through a salary-to-equity swap deal. The Po family held the majority of ownership.[5][6][7]

It started operations in April 1996 with two second hand Dash 7 aircraft servicing only one scheduled commercial route with two flights per day from Manila to Malay, serving the fledging resort island of Boracay. To maximise its aircraft utilisation, it introduced new routes to the present-day towns of San Jose, Virac, Daet and Alcantara, and the cities of Cauayan and Masbate, regarded as secondary and tertiary routes by Air Transportation Office, and not serviced by major airlines. In 1997, the cooperative changed to a corporate set-up with the establishment of Asian Spirit, Inc., whose registration was approved by the Securities and Exchange Commission in 2005.

Asian Spirit NAMC YS-11 airliner, at Loakan Airport, Baguio City July 2006.

At the time, Asian Spirit has the distinction of being the first scheduled airline to serve Boracay. Other operators served the airport on a charter basis then. It became the Philippines' fourth flag carrier (after Philippine Airlines, Cebu Pacific and Air Philippines) in 2003.

Transition to Zest Airways

An Asian Spirit NAMC YS-11 at Lumbia Airport

Asian Spirit was sold to AMY Holdings (presently Mazy's Capital Inc.), a holding company controlled by businessman Alfredo M. Yao, in March 2008.[8] After the success of the takeover, Yao expressed interest in merging Asian Spirit with South East Asian Airlines (SEAIR). The two airlines had been in merger talks.[9] Yao had been expected to purchase a sixty percent stake in SEAIR,[10] although the deal fell through because of a stolid response from SEAIR management. The merger talks failed and both airlines continued to operate independently.

On September 30, 2008, Asian Spirit announced that it would be re-branding itself as Zest Airways. Reports said the name switch reflected the Yao's stake in the company, as well as an allusion to Yao's flagship business Zest-O Corporation. The firm's board approved the name change in August, while the Civil Aeronautics Board approved the switch earlier this month.[11]

The airline wanted to fly to three international points to Sandakan, Malaysia from Zamboanga, to Seoul from Kalibo, Laoag, and Davao, and Macau from Angeles City. However these international routings never took off.[12] It also intended to commence international expansion to Bangkok and Singapore from Manila in 2009.[13]

On March 12, 2013, Zest Airways signed a share swap agreement with AirAsia Philippines, a domestic airline with foreign ownership interest. The share swap deal involved exchange of shares between the owner of Zest Airways, Filipino shareholders of AirAsia Philippines, Inc. and AirAsia Berhad of Malaysia.[14][15] As of May 2013, AirAsia Zest suspended its chartered flights between Boracay and Taipei because of the political tensions between the Philippines and Taiwan.[16]

Transition to AirAsia Zest

AirAsia Zest Airbus A320-232 at Incheon International Airport
AirAsia Zest Airbus A320 in Manny Pacquiao Livery
Asian Spirit British Aerospace 146 in 2008.

Less than a year after the strategic alliance with AirAsia Philippines, the airline was rebranded "AirAsia Zest". AirAsia chief Tony Fernandes announced that AirAsia Philippines was moving to Ninoy Aquino International Airport's Terminal 4 in Manila after winding down its domestic and international flights in Pampanga. During its initial phases, ZestAir's website carried an image of an aircraft featuring AirAsia's signature red livery and the Zest title on the body and AirAsia's signature red livery on the tail. The rebranded airline has a new theme; "AirAsia Zest, the right way to fly."[17]

Suspension of Air Operator Certificate

On August 16, 2013, the Civil Aviation Authority of the Philippines suspended Zest Air's Air Operator certificate due to a series of safety breaches.

Among the violations were:[4]

- No qualified Accountable Manager since July 19, 2013
- Failure to check aircraft logs, flight manifest, weather, etc.
- Failure to present to the CAAP the airman license (Aircraft Mechanic License) during ramp inspection
- Series of occurrences that affected several flight operations
- Refueling with passenger on board involving RP-C8989 on August 14, 2013
- Excessive flight duty time case under the enforcement and legal service

On August 20, 2013, it was reported that Zest Air was allowed to fly into the skies again.[18]

Corporate affairs

The head office was at the Asian Aeronautics Hangar in Pasay City, Metro Manila.[19]

Destinations

Fleet

In December 2015 the AirAsia Zest fleet included the following aircraft:[20][21]

AirAsia Zest Fleet
Aircraft In service Passengers
(Economy)
Notes
Airbus A320-200
14
180
Total 14

Fleet history

AirAsia Zest Retired Fleet
Aircraft Year Retired
British Aerospace ATP 2008
British Aerospace 146-100 2008
British Aerospace 146-200 2008
CASA/IPTN CN-235 2008
de Havilland Canada Dash 7 2009
Let-410 2008
McDonnell Douglas MD-82 2008
McDonnell Douglas MD-83 2008
NAMC YS-11 2008
Xian MA60 2013

Incidents and accidents

As Asian Spirit

As Zest

References

  1. "List of airlines subject to an operating ban or operational restrictions within the European Union" (PDF). European Commission for Transport. European Commission. Archived from the original (PDF) on December 5, 2012. Retrieved October 24, 2013.
  2. 1 2 Camus, Miguel (October 21, 2013). "AirAsia Zest launches flights to Miri, Malaysia to service OFWs". Philippine Daily Inquirer. Retrieved October 24, 2013.
  3. "AirAsia Zest names new CEO". ABS-CBN News. May 20, 2014. Retrieved May 20, 2014.
  4. 1 2 Santos, M. (August 16, 2013). Zest Air suspended due to safety breaches. Inquirer.net - Online News Portal of the Philippine Daily Inquirer. http://business.inquirer.net/138721/zest-air-suspended-due-to-safety-issues
  5. "Asian Spirit History". Asian Spirit Website. Archived from the original on August 19, 2007. Retrieved October 3, 2007.
  6. "Asian Spirit". Tony Lopez, ABS-CBN Interactive. Retrieved December 20, 2007.
  7. "Asian Spirit: The Niche Player". Makati Business Club. Archived from the original on October 16, 2007. Retrieved October 3, 2007.
  8. Asian Spirit sold for 'around P1B', ABS-CBN News and Current Affairs, retrieved April 15, 2008
  9. SEAIR, Asian Spirit merger looms, BusinessWorld, April 14, 2008
  10. Yao Group to acquire Asian Spirit, Manila Bulletin, January 21, 2008
  11. Asian Spirit now called Zest Airways, BusinessWorld, retrieved October 2, 2008
  12. Amojelar, Darwin G. (September 13, 2007). "Asian Spirit to acquire more aircraft for regional expansion". The Manila Times. Manila Times Publishing Corporation. Archived from the original on June 26, 2008. Retrieved December 20, 2007.
  13. Amojelar, Darwin G. (November 6, 2007). "Asian Spirit joins refleeting bandwagon". The Manila Times. Manila Times Publishing Corporation. Archived from the original on December 9, 2007. Retrieved December 20, 2007.
  14. "AirAsia to acquire 40% of Zest Air | Inquirer Business". Business.inquirer.net. March 11, 2013. Retrieved January 17, 2014.
  15. "AirAsia, Zest sign 'dream alliance' | Inquirer Business". Business.inquirer.net. March 11, 2013. Retrieved January 17, 2014.
  16. Amojelar, Darwin G. (May 17, 2013). "EXCLUSIVE | Zest Air suspends flights to Taiwan". InterAksyon.com. Retrieved January 17, 2014.
  17. AirAsia, ZestAir launch rebranded airline | ABS-CBN News
  18. "News5 Everywhere - CAAP, BINAWI NA ANG SUSPENSYON SA ZEST AIR". N5e.interaksyon.com. August 20, 2013. Retrieved January 17, 2014.
  19. "Company Overview of Zest Airways Inc." Bloomberg Business. Retrieved on September 18, 2015. "Domestic Road cor. Andrews Ave. Asian Aeronautics Hangar General Aviation Area Metro Manila Pasay City, 1300 Philippines"
  20. Zest Air eyes DMIA as hub for int'l flights Archived August 17, 2009, at the Wayback Machine., Manila Bulletin, August 2, 2009. "Archived copy". Archived from the original on May 27, 2011. Retrieved 2011-05-25.
  21. AirAsia Zest - ch-aviation.com
  22. "ASN Aviation Safety Database". aviation-safety.net. December 7, 1999. Retrieved April 7, 2007.
  23. "Philippines crash claims 17 lives". BBC News. December 8, 1999. Retrieved April 7, 2007.
  24. "ASN Aviation Safety Database". aviation-safety.net. September 4, 2002. Retrieved May 7, 2008.
  25. "ASN Aviation Safety Database". aviation-safety.net. November 14, 2005. Retrieved May 7, 2008.
  26. "Plane overshoots runway in Masbate City". abs-cbnnews.com. January 2, 2008. Retrieved May 7, 2008.
  27. "PICTURE: Zest MA60 crashes on landing in Philippines". Flight International. January 12, 2009.
  28. "Philippines' Zest MA60 overshoots runway at Caticlan". Flight International. June 25, 2009.
  29. "AirAsia plane carrying 153 people overshoots runway in the Philippines forcing passengers to evacuate on emergency slide". December 30, 2014.
  30. "AirAsia flight overshoots runway in Kalibo, Philippines". December 31, 2014.
Wikimedia Commons has media related to AirAsia Zest.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.