As If It's Your Last

"As If It's Your Last"
Single by Black Pink
from the album Blackpink
Released June 22, 2017 (2017-06-22)
Format Digital download
Genre
Length 3:33
Label
Songwriter(s)
Producer(s) Teddy
Black Pink singles chronology
"Playing with Fire" / "Stay"
(2016)		 "As If It's Your Last"
(2017)

"Playing with Fire" / "Stay"
(2016)		 "As If It's Your Last"
(2017)
Music video
"As If It's Your Last" on YouTube

"As If It's Your Last" (Korean: 마지막처럼) is a 2017 single by South Korean girl group Black Pink, released on June 22, 2017 by YG Entertainment and distributed by Genie Music.[1]

The song was a commercial success, topping Billboard's World Digital Songs and peaking at number 3 on the Gaon Digital Chart.

According to visual member Jisoo, As If It's Your Last "highlights the 'pink' side of Blackpink"

Background and release

As early as mid-May 2017, YG Entertainment officials had confirmed that Black Pink were working toward a June comeback,[2] and on June 5 it was revealed that Black Pink would be filming the music video for the new single during that week.[3] On the same day, YG Entertainment's CEO Yang Hyun-suk released a photo of Black Pink on the filming location of the new music video, confirming that Black Pink would make a June comeback, which is 7 months after the group's last release Square Two with the songs "Playing with Fire" and "Stay" in November 2016.[4] The next day on June 6 it was announced that Black Pink would likely release the new song between June 15 and June 20.[5]

On June 13, 2017, YG Entertainment revealed a teaser of the new single and confirmed the release date to be June 22.[6] Subsequently, from June 16 to June 18 each of Black Pink's members' individual teaser was released.[7][8][9] On June 19, the title of the single was revealed to be "As If It's Your Last" (Korean: 마지막처럼), and the time of the new release was confirmed to be 6 pm KST on June 22. It was further explained that this song would be a surprise for fans while Black Pink prepares for Square Three, the next release in the Square series after Square Two and Square One.[10]

On June 20, a teaser of the music video was released on both Black Pink's official YouTube channel and the group's official V Live channel.[11][12] On the next day, a behind-the-scenes video was released, and YG Entertainment announced that the group would hold a comeback special live on Naver's V App at 8 pm KST on June 22.[13]

On June 22 at 6 pm KST, "As If It's Your Last" was released on major music portals in South Korea, and its music video was released on Black Pink's YouTube and V Live channels.[14] Within 17 hours after release, the music video for "As If It's Your Last" gained more than 11 million views on YouTube, becoming the fastest music video to exceed 10 million views by a K-pop group and breaking the record previously held by "Not Today" by BTS, which gained 10 million views within 21 hours.[15][16] Furthermore, the music video became the second most viewed online video in the first 24 hours by a Korean act, with more than 13.3 million views within 24 hours after release, second only to Psy's "Gentleman".[17][18]

On June 24, the dance practice video for "As If It's Your Last" was released on Black Pink's V Live channel.[19]

Composition

"As If It's Your Last" is described as Black Pink's most exciting and upbeat song that they have released so far.[1] Black Pink's member Jisoo said that the group had thus far in their history only had "Black" concepts up until then, and that this new single would be a "Pink" concept.[20] The song was described as a "mixed genre of house, reggae and moombahton music", a change of sound from their previous releases.[21]

"As If It's Your Last" is written in the key of A-flat major at 125 beats per minute, this song uses common time and it follows the chord progression of F(no3no5) for the verses and Fm - A♭ - E♭ - D♭ - E♭ for the pre-chorus. It switches to D♭ - A♭ - E♭ - Fm - E♭ for the chorus. The melody for the verse uses the F Mixolydian Scale while it uses F Minor for the pre-chorus and A-flat major scale for the chorus.

Promotion

Black Pink will promote "As If It's Your Last" on various music shows in South Korea in the month leading up to their Japan debut in July.[5] Specifically, the group held their comeback stage on MBC's Show! Music Core on June 24, which was the first time that they ever appeared on the show.[22][23]

Commercial performance

In South Korea, the song debuted at number 4 on the Gaon Digital Chart on the chart issue dated June 18–24, 2017, with 181,883 downloads sold and 2,996,521 streams.[24][25][26] In its second week, the song peaked at number 3, with 157,224 downloads sold and 6,632,012 streams.[27][28][29] The song entered at number 12 on the chart for the month of June 2017, with 323,104 downloads sold.[30][31]

In Canada, the song debuted at number 45 on the Billboard Canadian Hot 100 on the week ending June 29, 2017 - their highest peak in the country since "Playing with Fire" debuted at 92 in 2016.[32] In Japan, the song debuted at number 19 on the Billboard Japan Hot 100, becoming Black Pink's highest charting effort in the country. The song stayed in position 19 for the second week on chart.[33] Being released on a Thursday, the song had one day within the tracking week ending June 22, 2017 in the United States. Despite the limited window, "As If It's Your Last" debuted at number one on Billboard World Digital Songs after selling 4,000 copies that week.[34]

Charts

Weekly charts

Chart (2017) Peak
position
Australia Streaming Audio Visual Tracks (ARIA)[35] 30
Canada (Canadian Hot 100)[32] 45
Finland Digital Song Sales (Billboard)[36] 7
Finland Download (Latauslista)[37] 5
France (SNEP)[38] 180
Japan Hot 100 (Billboard)[39] 19
Malaysia (RIM)[40] 4
New Zealand Heatseekers (RMNZ)[41] 3
Portugal (AFP)[42] 48
South Korea (Gaon Digital Chart)[43] 3
US Bubbling Under Hot 100 Singles (Billboard)[44] 13
US World Digital Songs (Billboard)[45] 1

Monthly charts

Chart (2017) Peak
position
South Korea (Gaon Digital Chart) 12

Accolades

Music program awards

Program Date
Inkigayo (SBS) July 2, 2017
Inkigayo (SBS) July 9, 2017
Inkigayo (SBS) July 16, 2017

Sales

Country Sales
South Korea 684,794+[46]
United States 4,000+[47]

References

  1. 1 2 "'컴백' 블랙핑크, 가장 빠르고 시원한 곡으로 승부본다" (in Korean). Newsen. June 19, 2017. Retrieved June 22, 2017.
  2. ↑ "[뮤직톡톡] 블랙핑크, 6월 컴백 목표로 준비 중..'YG 열일 칭찬해'". Naver (in Korean). Osen. May 14, 2017. Retrieved June 22, 2017.
  3. ↑ "[공식입장] YG 측 "블랙핑크, 6월 컴백 예정…금주 MV 촬영"". Naver (in Korean). Osen. June 5, 2017. Retrieved June 22, 2017.
  4. ↑ "Black Pink confirms June release, following G-Dragon". The Korea Herald. June 5, 2017. Retrieved June 22, 2017.
  5. 1 2 "[단독]'7개월만 컴백' 블랙핑크, 예능+가요프로 활발 활동한다 "15~20일 컴백"". Naver (in Korean). Starnews Korea. June 6, 2017. Retrieved June 22, 2017.
  6. ↑ "BLACKPINK 要回歸了！倒數不到十天啦～" (in Chinese). Korea Star Daily. June 13, 2017. Retrieved June 22, 2017.
  7. ↑ ""Innocent → Breathtaking" A teaser image of chic JENNIE of BLACKPINK unveiled". YG Life. June 16, 2017. Retrieved June 22, 2017.
  8. ↑ "Black Pink's Jisoo Comes Back Stunningly Beautiful". Korea Portal. June 17, 2017. Retrieved June 22, 2017.
  9. ↑ "'컴백 D-4' 블랙핑크 로제X리사, 핑크·블랙 걸크러시" (in Korean). YG Life. June 18, 2017. Retrieved June 22, 2017.
  10. ↑ "블랙핑크, 신곡 타이틀은 '마지막처럼'..완전체 티저 공개" (in Korean). YG Life. June 19, 2017. Retrieved June 22, 2017.
  11. ↑ "BLACKPINK - '마지막처럼 (AS IF IT'S YOUR LAST)' M/V TEASER". YouTube. June 20, 2017. Retrieved June 22, 2017.
  12. ↑ "BLACKPINK - '마지막처럼 (AS IF IT'S YOUR LAST)' M/V TEASER". V Live. June 20, 2017. Retrieved June 22, 2017.
  13. ↑ "BLACKPINK unveiled part of title track for comeback D-1 "Bold promotion"". YG Life. June 21, 2017. Retrieved June 22, 2017.
  14. ↑ "[美친차트] 블랙핑크, 신곡 발표 직후 음원차트 1위..괴물신인 저력". Naver (in Korean). Osen. June 22, 2017. Retrieved June 22, 2017.
  15. ↑ "블랙핑크, ‘마지막처럼’ MV K팝 그룹 역대 최단시간 1천만뷰 돌파" (in Korean). Star Daily News. June 23, 2017. Retrieved June 23, 2017.
  16. ↑ "Black Pink shatters the K-pop MV YouTube record for 10 million views". SBS PopAsia. June 23, 2017. Retrieved June 23, 2017.
  17. ↑ "BLACKPINK Breaks Another K-Pop Group Record, This Time For Most MV Views In 24 Hours". Soompi. June 23, 2017. Retrieved June 23, 2017.
  18. ↑ "블랙핑크, ‘마지막처럼’ MV 하루만에 1천 3백만뷰, 최단 신기록". Naver (in Korean). Herald Pop. June 23, 2017. Retrieved June 23, 2017.
  19. ↑ "블랙핑크 '마지막처럼' 연습실 안무 영상 공개..관심UP". StarNews (in Korean). June 24, 2017. Retrieved June 24, 2017.
  20. ↑ "'컴백' 블랙핑크 "지금까진 '블랙'이었다면 이번엔 '핑크'"". Naver (in Korean). The Daily Sports. June 22, 2017. Retrieved June 22, 2017.
  21. ↑ Kim, Jae-heun (June 22, 2017). "BLACKPINK reveals digital single before Japanese showcase". The Korea Times. Retrieved June 22, 2017.
  22. ↑ "[단독]블랙핑크, 데뷔 10개월만 '음중' 첫 출격..24일 컴백 첫방". Naver (in Korean). Starnews Korea. June 20, 2017. Retrieved June 22, 2017.
  23. ↑ "'음악중심' 블랙핑크 컴백, 청량+깜찍 모두 완벽…'마지막처럼'". Osen (in Korean). June 24, 2017. Retrieved June 24, 2017.
  24. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-06-29.
  25. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-06-29.
  26. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-06-29.
  27. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-07-06.
  28. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-07-06.
  29. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-07-06.
  30. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-07-06.
  31. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-07-06.
  32. 1 2 "Blackpink – Chart history" Canadian Hot 100 for Blackpink. Retrieved July 5, 2017.
  33. ↑ "Japan Hot 100 - As If It's Your Last". Billboard Japan. Billboard Japan. Retrieved June 28, 2017.
  34. ↑ Rutherford, Kevin. "Blackpink Earns New High on Social 50 Chart". Billboard.com. Billboard Music. Retrieved 28 June 2017.
  35. ↑ "Streaming Audio Visual Tracks Chart". ARIA. Archived from the original on July 4, 2017.
  36. ↑ http://www.billboard.com/biz/search/charts?f[0]=ts_chart_artistname%3Ablackpink&f[1]=ss_bb_type%3Achart_item&type=2&artist=blackpink. Missing or empty |title= (help)
  37. ↑ "Blackpink: As If It's Your Last" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved July 2, 2017.
  38. ↑ "Le Top de la semaine : Top Singles Téléchargés – SNEP (Week 26, 2017)" (in French). Syndicat National de l'Édition Phonographique. Retrieved July 1, 2017.
  39. ↑ http://www.billboard.com/charts/japan-hot-100. Missing or empty |title= (help)
  40. ↑ "Top 20 Most Streamed International & Domestic Singles in Malaysia" (PDF). Recording Industry Association of Malaysia. Retrieved July 9, 2017.
  41. ↑ "NZ Heatseekers Singles Chart". Recorded Music NZ. July 3, 2017. Retrieved June 30, 2017.
  42. ↑ "As If It's Your Last by Blackpink - Music Charts". acharts.co. Retrieved July 5, 2017.
  43. ↑ "Gaon Weekly Digital Chart - Week 26 of 2017". Retrieved July 6, 2017.
  44. ↑ "Blackpink – Chart history" Billboard Bubbling Under Hot 100 for Blackpink. Retrieved July 5, 2017.
  45. ↑ "World Digital Song Sales Chart (July 8, 2017)". Billboard.com. Billboard Music. Retrieved June 27, 2017.
  46. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Archived from the original on 2015-07-16. Retrieved 2017-07-19.
  47. ↑ "Blackpink Earns New High on Social 50 Chart". Billboard. Retrieved 2017-07-03.
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