Century Pacific Food
 | |
| Food company | |
| Traded as | PSE: CNPF |
| Industry | Food processing |
| Predecessor | Century Canning Corporation (1978-2014) |
| Founded | 1978 |
| Founder | Ricardo S. Po, Sr. |
| Headquarters | 7/F Centerpoint Bldg. Doña Julia Vargas Ave. Cor. Garnet Rd., Ortigas Center, Pasig City, Philippines |
Area served | Philippines |
Key people |
|
| Products | Canned tuna, canned meat, milk, coffee creamer, coffee, condiments, processed meat and fish |
| Subsidiaries |
Pacific Meat Company Inc. Columbus Seafoods Corporation Snow Mountain Dairy Corporation |
| Website | www.centurypacific.com.ph |
Century Pacific Food Inc. (CPFI) is a Filipino food company based in Pasig City, Philippines. The company was founded as Century Canning Corporation by Ricardo S. Po, Sr. in 1978. It changed its name to Century Pacific Food in 2014.
History
After three years of diligent research and study, the company was established in 1978 as Century Canning Corporation (CCC) as a pioneering tuna canning facility focusing mainly on processing and exporting the abundant supply of tuna in Philippine waters.
In 1983, Century Canning Corporation had already grown to be one of the largest Philippine tuna canneries, exporting and shipping hundreds of containers to the United States, Europe and the rest of the world.
In 1986, its flagship product, Century Tuna, was introduced. Thus began the long and winding journey of education that has resulted in the modest but growing Philippine market for canned tuna.
In 1995, Po decided to apply the discipline, cost consciousness and competitiveness of the fish processing industry to the meat processing business and Argentina was introduced with the establishment of the Pacific Meat Company Inc. (PMCI).
Between 1998-1999, the Columbus Seafoods Corporation was organized to operate the canned sardine business from a newly built factory in Zamboanga.
In 1999, General Tuna Corporation was incorporated to continue the canned tuna export business out of a brand new plant in General Santos.
In 2001, the company revived the Birch Tree brand with the introduction of Birch Tree Full Cream Powdered Milk.
In 2003, Angel Milk is part of the company's foray into the milk business. The brand is under the Snow Mountain Dairy Corporation.
In 2008, Snow Mountain is now the second biggest liquid milk company in the Philippines and continues to diversify into new and growing food categories like 3-in1 coffee (Kaffe de Oro brand), coffee creamer (Angel), and Sinigang (Tamarind) Soup Mix (Home Pride).
In 2009, with the success of the Century Gourmet Bangus Fillet, the frozen line from Century Quality brand was introduced and also in line with CPG's common purpose to "nourish and delight everyone, everyday, everywhere", PMCI launched its entry into the Fresh Processed Meats Category last November 2009 under the Argentina and Wow Brands.
In November 2012, the company acquired Swift brand from RFM Corporation.[1]
In 2014, the company was reorganized as Century Pacific Food Inc. (CPFI) for its canned businesses.
Brands
- 555 (canned tuna, sardines, mackerel, carne norte.)
- Angel (condensed milk, evoporated milk & coffee creamer.)
- Argentina – a Philippine brand of meat products[2] including corned beef,[3] meat loaf, beef loaf, and bacon. The brand was introduced in 1995 and was owned by Pacific Meat Company Inc. (a subsidiary of Century Pacific Food Inc.). Argentina was introduced as a corned beef brand in 1995, later adding to the brand line meat loaf in 2002, beef loaf in 2006, and bacon—named bacon norte—in 2016.
- Birch Tree (powdered milk)
- Blue Bay (canned tuna, sardines, and mackerel.)
- Century Quality
- Century Tuna (canned tuna)
- Fresca
- Home Pride
- Kaffe de Oro (instant coffee)
- Lucky 7
- Proteus
- Shanghai
- Swift (corned beef, canned sausage, canned liver spread, hotdogs, and hams.)
- Wow
Subsidiaries
- Century Canning Corporation
- Pacific Meat Company Inc.
- Columbus Seafoods Corporation
- Snow Mountain Dairy Corporation
- Century International (China) Company Limited
References
- ↑ Austria, Jennifer (November 12, 2012). "Century Pacific Group Acquires Swift from RFM Corp.". Fudash.com. Retrieved September 9, 2014.
- ↑ "Century Pacific Food sets P1-B capex for 2016". BusinessWorld. April 8, 2016. Retrieved December 16, 2016.
- ↑ Flores, Wilson Lee (April 18, 2016). "Good health is important for achieving and maintaining success". philstar.com. Retrieved December 16, 2016.