Appboy

Appboy
Private company
Industry Marketing software
Founded 2011
Founder Mark Ghermezian
Headquarters New York, NY, United States
Products Mobile CRM platform
Number of employees
 120 (2016)[1]
Website www.appboy.com

Appboy Inc. is a mobile marketing company based in New York City, with additional offices in San Francisco and London.[1] It develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.[1] The company has around 120 employees.[1]

According to Fortune, Appboy manages mobile applications for Domino's Pizza, Tinder, SoundCloud and Urban Outfitters.[1] Appboy stated to Fortune magazine in June 2016 that its software processes approximately 2 billion messages per month between 420 million users.[1]

History

Appboy was founded in 2011 by Mark Ghermezian of the Ghermezian family who raised $3 million from family and other investors in order to start the company.[2] That same year, Bill Magnuson and Jon Hyman joined the company as co-founders.[3] As of January 1, 2017, Mark Ghermezian has transitioned from CEO to Executive Chairman, Bill Magnuson transitioned from CTO to CEO, and John Hyman transitioned from CIO to CTO. [4]

Funding

The company received $7.6 million in Series A funding in November 2013 (from Icon Ventures, Michael Lazerow, Blumberg Capital, Accelerator Ventures, Bullpen Capital and Triple Five Group) and $15 million in Series B funding in October 2014 (from InterWest Partners, Icon Ventures, Blumberg Capital, Triple Five Group and IDG Ventures).[5][6] In May 2016, Appboy closed a $20 million Series C funding round managed by Battery Ventures, bringing the company's total funding to $42.5 million.[1] In August 2017, Appboy raised $50m in Series D funding. The round was led by Iconiq Capital with participation from Battery Ventures, and all prior major investors [7] which brings total funding to $93.6 million. [8]

References

  1. 1 2 3 4 5 6 7 Clancy, Heather (June 30, 2016). "This Startup Helps Marketers Optimize Mobile Outreach". Fortune. Retrieved 20 September 2016.
  2. ↑ Rusli, Evelyn (April 4, 2012). "Heirs to Old Money Plunge Into Tech". The New York Times. Retrieved 20 September 2016.
  3. ↑ Empson, Rip (November 23, 2011). "AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base". TechCrunch. Retrieved 20 September 2016.
  4. ↑ https://www.forbes.com/sites/alexkonrad/2016/12/07/marketing-tech-startup-appboy-names-new-ceo/#18c8a3d52868
  5. ↑ Perez, Sarah (6 November 2013). "Appboy Raises $7.6M Series A To Bring Marketing Automation Tools To Mobile Apps". TechCrunch. Retrieved 6 November 2013.
  6. ↑ Chapman, Lizette (2 October 2014). "Appboy Raises $15 Million to Help Businesses Improve Mobile Marketing". The Wall Street Journal. Retrieved 2 October 2014.
  7. ↑ http://www.finsmes.com/2017/08/appboy-raises-50m-in-series-d-financing.html
  8. ↑ http://fortune.com/2017/08/09/appboy-software-funding/
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