Anthony Lolli

Anthony Lolli
Nationality American
Occupation Real estate developer
Known for Founder and CEO of Rapid Realty

Anthony Lolli is a real estate developer and founder of the Brookyln-based brokerage firm Rapid Realty.[1][2][3][4]

Youth and education

Anthony Lolli was born in New York City. His father was a teacher and his mother immigrated from Ecuador.[5] Lolli attended John Jay High School and then went to Brooklyn-based Kingsborough College.[6]

Real estate career

He entered the real estate industry at the age of nineteen[5] in 1998. He founded a real estate agency, Rapid Realty, at the age of 21,[7] at the behest of his mother’s encouragement.[8] In 2009, Rapid Realty became the first rental-based real-estate franchise system in the US.[7] Lolli has stated that franchising became necessary for growth, because it gave top sales talent the opportunity to own their own business rather than simply managing it.[9] He personally designed Rapid Realty’s brokerage database, which features a dashboard that combines payroll management, transaction management services, and a leaderboard allowing brokers to see the volume of deals closing instantly.[10][11]

In 2013 the company expanded to California and Massachusetts. By 2014 Rapid Realty had become the largest rental-based real estate brokerage in New York City. Lolli attributes the success of the company in part to the "assembly line" style sales process that he created, wherein the commission generated from a transaction is split among multiple agents who each played a different role in the deal, as well as their franchisees, and the parent company.[8] Lolli has stated that he hires people with no previous experience, claiming that they have not yet developed any bad habits.[8] That year Lolli implemented a policy at Rapid Realty, where sales agents who received a tattoo of the Rapid Realty logo on their person would receive a raise; a story that was picked up by several news organizations.[12][13] Lolli also founded Express Real Estate School,[6] which has trained in excess of forty thousand licensed real estate agents.[14] He has appearances on Fox Business, where he discussed real estate industry news. In addition to his rental agency company, Lolli has owned investment properties and a vacation home in Ecuador.[15]

Recognition

In 2013, he won Golden Bridge’s Entrepreneur of the Year Award, an honor typically given to tech innovators.[16][17] He is the first real estate businessperson to receive the award.[5] He also received a Silver Stevie Award from the International Business Awards.[9] Some have called his methods innovative, while others have found them to be controversial.[8] New York Business Journal called Lolli a “real estate icon”.[18]

Personal life

In January 2014, Lolli became an advisor to the Brooklyn Borough President Eric Adams.[6] The hip-hop artist 50 Cent filmed commercials for his energy drinks at the mansion home of Lolli, located in Bay Ridge, known as the “Lolli Mansion”.[19]

Philanthropy

Lolli supports the Filomeno Family Awards Foundation, Life's WORC, Toys for Tots, and the Queen Kid's Expo.[20][21][22] He was a sponsor at Operation Warrior Wellness.[23] In 2013, Lolli paid for a screening of The Butler for 300 senior citizens.[24] He donated $3,000 to Christ the King Regional High School for its Cipolla-Schochet Broadcast Journalism Scholarship.[25]

References

  1. ↑ "Rapid Realty’s Lolli scores a first: national award for techies". Retrieved 2013-11-20.
  2. ↑ "Anthony Lolli, real estate icon from Brooklyn, named 'Entrepreneur of the Year' by Golden Bridge Awards". Retrieved 2013-11-20.
  3. ↑ "What’s On My Desk: Anthony Lolli, CEO of Rapid Realty NYC". Retrieved 2013-11-20.
  4. ↑ "NYC Realtor Offers Employees Pay Raise For Getting Tattoo Of Company Logo". Retrieved 2013-11-20.
  5. 1 2 3 http://observer.com/2014/05/real-estate-for-the-99/
  6. 1 2 3 Raanan Geberer (December 23, 2013). "Adams names Brooklyn real estate exec as adviser". Brooklyn Daily Eagle. Retrieved April 26, 2014.
  7. 1 2 Nicole Fallon (November 19, 2013). "Golden Bridge Awards' 2013 Entrepreneur of the Year Shares Secrets to Success". Business News Daily. Retrieved April 26, 2014.
  8. 1 2 3 4 http://therealdeal.com/issues_articles/the-rise-of-rapid-realty/
  9. 1 2 http://smallbusiness.foxbusiness.com/entrepreneurs/2013/10/11/entrepreneur-year-on-becoming-chipotle-real-estate/
  10. ↑ "Falcone crest". Retrieved 2013-11-20.
  11. ↑ "Anthony Lolli’s ‘assembly line’ approach to real estate". Retrieved 2013-11-20.
  12. ↑ http://ww2.cfo.com/workplace-issues/2013/05/the-art-of-marketing/
  13. ↑ http://www.today.com/money/company-ink-agents-get-15-raise-corporate-tattoos-6C9714898
  14. ↑ http://www.brooklyneagle.com/articles/adams-names-brooklyn-real-estate-exec-adviser-2013-12-23-133000
  15. ↑ http://hauteliving.com/2013/11/whats-desk-anthony-lolli-ceo-rapid-realty-nyc/414215/
  16. ↑ Gabrielle Karol (October 11, 2013). "‘Entrepreneur of the Year’ on Becoming the Chipotle of Real Estate". Fox Business. Retrieved April 26, 2014.
  17. ↑ Hiten Samtani (October 8, 2013). "Rapid Realty’s Lolli scores a first: national award for techies". The Real Deal. Retrieved April 26, 2014.
  18. ↑ http://www.bizjournals.com/newyork/news/2013/10/09/anthony-lolli-real-estate-icon-from.html
  19. ↑ http://www.nydailynews.com/entertainment/gossip/confidential/lindsay-lohan-knew-producers-weren-paying-46k-chateau-marmont-bill-insider-article-1.1148441
  20. ↑ "Baile en pro de los estudiantes de bajos recursos". Retrieved 2013-11-20.
  21. ↑ "Alton Park Realty working with toys for tots this christmas season". Retrieved 2013-11-20.
  22. ↑ "Growing Bigger, Giving Back". Retrieved 2013-11-20.
  23. ↑ Denise Romano (September 23, 2013). "Operation Warrior Wellness is a saving grace". Brooklyn Spectator. Retrieved April 26, 2014.
  24. ↑ Irving DeJohn (September 23, 2013). "Seniors treated to viewing of movie 'The Butler' starring Forest Whitaker". New York Daily News. Retrieved April 26, 2014.
  25. ↑ Anna Gustafson (October 17, 2013). "Christ the King Journalism Program gets boost from real estate entrepreneur". The South and West Forum. Retrieved April 26, 2014.
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