Alpha mom

An Alpha mom (American English) or Alpha mum (British English) is a high achieving, Type A mother.

The term was defined by ABC's Good Morning America as follows "Alpha moms have emerged as the generation of college educated woman who take their experiences from the workplace and apply them to parenting with the same intensity. Aware of their potential influence, advertisers are tapping into them to reach moms all over America."[1]

References

  1. ↑ Satterwhite, Jennifer (9 April 2007). "Alpha Moms, Beta Moms and rest of us Greek alphabet moms". Blogher. Retrieved 31 October 2016.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.