Paris Aéroport

Paris Aéroport

Logo Paris Aéroport since April 2016
Owner Groupe ADP
Country France
Introduced April 2016
Markets Transportation, aviation
Tagline Paris vous aime (Paris loves you)
Website www.parisaeroport.fr

Paris Aéroport, formerly Aéroports de Paris or ADP, is the brand owned by Groupe ADP that applies to all Parisian international airports:

Background

The creation of the brand Paris Aéroport was announced by Aéroports de Paris S.A. during the presentation of its strategic programme Connect 2020, and it was put into effect in April 2016. This programme, which included a major overhaul of the company’s branding organization, united the 3 Parisian international airports (Orly, Le Bourget, Charles de Gaulle) under the passenger brand Paris Aéroport, and all other airport-related subsidiaries were gathered into one institutional brand, Groupe ADP.[1]

Description

The purpose of creating a separate brand for Parisian airports is to make them more attractive and competitive, especially for connecting passengers on long-haul flights, thus showcasing the expertise of Groupe ADP as a world-class airport operator.[1] The strategy is to create a memorable high-end experience of the French art de vivre in Parisian airports. The brand borrows the love effect associated with the French capital to define its airport experience, choosing Paris vous aime (Paris loves you) as its tagline.[2]

To enhance the fine-dining experience at Paris Aéroport, starred French chefs opened their restaurants in the Parisian airports: Guy Martin (I Love Paris), Thierry Marx, Michel Rostang, Gilles Epié (Frenchy’s Bistro)...[3][4] Luxury brands also opened their boutiques throughout the airport to cater to more upscale passengers looking to buy Parisian high-end fashion products. From 2006 to 2015, the number of fine-dining restaurants grew from 1 to 20 in Charles de Gaulle Airport, and style fashion brands from 6 to 20.[5]

Paris Aéroport developed a loyalty program to reward frequent flyers. The mobile application My Paris Aéroport provides exclusive deals and advantages to passengers while they travel through Parisian airports.[6]

Paris Aéroport replaced the Air France bus shuttles from the Parisian airports to the capital with its own Le Bus Direct bus shuttles fleet, and added more stop points throughout Paris.[7]

Seeking to reduce the stress level associated with flying, Paris Aéroport launched yoga class sessions at its boarding terminals on summer 2016.[8]

Evolution of traffic

Traffic in Paris Aéroport
Airport 2013 2014 2015 2016
Paris-Charles de Gaulle Airport 62,052,917 63,813,756 65,766,986 65,933,145
Paris-Orly Airport 28,274,154 28,862,586 29,664,993 31,237,865
Paris - Le Bourget Airport 55,471 55,519 54,688 53,599
Total 90,382,542 92,731,861 95,486,667 97,224,609

See also

References

  1. 1 2 Charlotte Turner (19 April 2016). "ADP reveals rebrand and opens Orly South Pier". Trbusiness.com. Retrieved 1 July 2017.
  2. ↑ Leslie Lang (13 May 2016). "Airport Branding: A Logo’s Worth a Thousand Words". Apex.aero. Retrieved 1 July 2017.
  3. ↑ Joan Stern. "Paris' Charles de Gaulle Has The Best Fine Dining Airport Restaurant". Pursuitist.com. Retrieved 1 July 2017.
  4. ↑ Ben McPartland (8 June 2015). "Paris airport woos jet set with gourmet restaurant". Thelocal.fr. Retrieved 1 July 2017.
  5. ↑ Doug Newhouse (5 January 2015). "Food and fashion grow in Paris". Trbusiness.com. Retrieved 1 July 2017.
  6. ↑ Anders Riich Koch (4 July 2016). "Paris Airports launch My Paris Aéroport loyalty scheme". Cheaperluxury.com. Retrieved 1 July 2017.
  7. ↑ Henk Bekker (1 June 2016). "Le Bus Direct Shuttle Buses to Paris Airports ORY & CDG". European-traveler.com. Retrieved 1 July 2017.
  8. ↑ "Hindus welcome yoga classes at Paris airports". Etbtravelnews.global. 27 July 2016. Retrieved 1 July 2017.
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