List of airline liveries and logos

The aircraft liveries and logos of airlines are used to provide distinctive branding for corporate and commercial reasons. They also have to combine powerful symbols of national identity while being acceptable to an international market.[1]

National flag, symbol, or elements thereof

Russian flags on Aeroflot aircraft
Iconic rising sun with red shadow on Air India
Maltese Cross on an Air Malta aircraft.
Brazilian flag in aircraft of the Azul.
Taeguk symbol on a Korean Air aircraft.
Middle East Airlines new livery with tailfin forming the country's flag

Animals

Birds

Cebu Pacific the stylized head eagle.

Other airlines which use non-specific birds include Kuwait Airways, Ariana Afghan Airlines Biman Bangladesh and Ukraine International Airlines.

Other animals

Qantas aircraft with kangaroo livery

Botanical elements

Plum blossom flower, the national flower of Republic of China (Taiwan), on China Airlines aircraft.

People

The Hawaiian Airlines, A Pualani (Flower of the Sky).

Objects

The Philippine Airlines is a two triangles of blue and red with a sun on the tail liked a sail.

Colours

Garuda Indonesia Boeing 777-300ER with blue and green livery

Legendary figures

Dragon on a Dragonair aircraft.

Unpopular designs

British Airways introduced varied and unusual tailfin designs in 1997. These "airline liveries and logos" were intended to make the airline's branding more cosmopolitan and were described as "arty" and "ethnic". They were unpopular with many customers and also caused confusion for ground controllers who had more difficulty recognising the British Airways ethnic liveries aircraft to give clear taxiing instructions. Despite the £60M expense of this livery, it was replaced completely in 2001 and the airline has now returned to a more traditional design based upon the Union flag.[2]

Brussels Airlines' first logo was a stylised letter B composed of 13 dots resembling a runway. This was thought to be unlucky and protests by superstitious passengers caused the airline to add another dot.[3]

References

  1. ↑ Crispin Thurlow and Giorgia Aiello (2007), "National pride, global capital: a social semiotic analysis of transnational visual branding in the airline industry", Visual Communication, 6 (3): 305–344, doi:10.1177/1470357207081002
  2. ↑ R.I.P. British Airways' funky tailfins, BBC, 11 May 2001
  3. ↑ 'Unlucky' airline logo grounded, BBC, 21 February 2007
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