Acme Corporation

An example of an Acme product from a Road Runner cartoon

The Acme Corporation is a fictional corporation that features prominently in the Road Runner/Wile E. Coyote cartoons as a running gag featuring outlandish products that fail or backfire catastrophically at the worst possible times. The name is also used as a generic title in many cartoons, films, TV series, commercials and comic strips.

The company name in the Road Runner cartoons is ironic, since the word acme is derived from Greek (ακμή; English transliteration: akmē) meaning the peak, zenith or prime,^[1] and products from the fictional Acme Corporation are both generic and failure-prone.

Origin

A real-world advertisement for ACME anvils

The name Acme became popular for businesses by the 1920s, when alphabetized business telephone directories such as the Yellow Pages began to be widespread. An early global Acme brand name was the 'Acme City' whistle made from mid 1870s onwards by J Hudson & Co, followed by the 'Acme Thunderer', and Acme Siren in 1895. There was a flood of businesses named Acme, including Acme Brick, Acme Markets, and Acme Boots. Early Sears catalogues even contained a number of products with the "Acme" trademark, including anvils, which are frequently used in Warner Bros. cartoons.^[2]

Warner Brothers animator Chuck Jones has said the name Acme was chosen because of its prevalence:

Since we had to search out our own entertainment, we devised our own fairy stories. If you wanted a bow and arrow you got a stick. If you wanted to conduct an orchestra you got a stick. If you wanted a duel you used a stick. You couldn't go and buy one; that's where the terms acme came from. Whenever we played a game where we had a grocery store or something we called it the ACME corporation. Why? Because in the yellow pages if you looked, say, under drugstores, you'd find the first one would be Acme Drugs. Why? Because "AC" was about as high as you could go; it means the best; the superlative.

— Chuck Jones in a 2009 documentary^[3]

The name Acme also had other connotations for people in Los Angeles at the time. The traffic lights in Los Angeles during the time the Warner Bros. cartoons were manufactured by the Acme Traffic Signal Company. The traffic lights paired “Stop” and “Go” semaphore arms with small red and green lights. Bells played the role of today’s amber or yellow lights, ringing when the flags changed—a process that took five seconds.^[4] The Acme semaphore traffic lights were often used in Warner Bros. Looney Tunes and Merrie Melodies cartoons for comedic effect due to their loud bell which was often followed by screeching tires and many sight gags.

The Acme registration system for two-dimensional traditional animation was developed in the 1930s in response to the needs of Walt Disney Animation Studios. Acme punches punch holes in paper or cel to allow successive images to be filmed correctly when held on an Acme peg bar under the animation camera. Acme animation punches and peg bars are available to this day, as is Acme-compatible pre-punched paper.

It is a common misconception that Acme is an acronym standing for such things as "A Company that Makes Everything", "American Companies Make Everything" or "American Company that Manufactures Everything".^[5]

Fictional depiction

The company is never clearly defined in Road Runner cartoons but appears to be a conglomerate which produces every product type imaginable, no matter how elaborate or extravagant – most of which never work as desired or expected. In the Road Runner cartoon Beep, Beep, it was referred to as "Acme Rocket-Powered Products, Inc." based in Fairfield, New Jersey. Many of its products appear to be produced specifically for Wile E. Coyote; for example, the Acme Giant Rubber Band, subtitled "(For Tripping Road Runners)".

Sometimes, Acme can also send living creatures through the mail, though that isn't done very often. Two examples of this are the Acme Wild-Cat, which had been used on Elmer Fudd and Sam Sheepdog (which doesn't maul its intended victim, but the owner instead); and Acme Bumblebees in one-fifth bottles (which sting Wile E. Coyote). The Wild Cat was used in the shorts Don't Give Up the Sheep and A Mutt in a Rut, while the bees were used in the short Zoom and Bored.

While their products leave much to be desired, Acme delivery service is second to none; Wile E. can merely drop an order into a mailbox (or enter an order on a website, as in the Looney Tunes: Back in Action movie), and have the product in his hands within seconds.

Appearances

A mural of Wile E. Coyote smashed into an ACME Instant Tunnel on the wall of the Rotch Library at MIT

The name "Acme" is used as a generic corporate name in a huge number of cartoons, comics, television shows (as early as an I Love Lucy episode), and film (as early as Buster Keaton's 1920 silent film Neighbors and Harold Lloyd's 1922 film Grandma's Boy).

Examples which specifically reference the Wile E. Coyote cartoon character include:

Animated films, TV series

• The 1988 Disney/Touchstone and Amblin Entertainment film Who Framed Roger Rabbit attempted to explain Acme's inner workings in detail. The movie's plot is centered on the murder of the founder of Acme Incorporated, Marvin Acme (Stubby Kaye). Many of the film's scenes involve Acme products, and the climactic scene of the film is set in the Acme warehouse.
• The Tiny Toon Adventures series expanded on Acme's influence, with the entire setting of the show taking place in a city called "Acme Acres". The show's young protagonists attended "Acme Looniversity." In one episode, the coyote sues Acme, accusing it of making products that are unsafe.^[6] At the legal hearing, however, an Acme representative argues the products are not dangerous if used properly. For example, the coyote would attempt to launch himself using an Acme catapult by cutting the rope used to wind it, but the Acme representative pointed out that he was supposed to simply pull a lever.
• The corporation's influence also happened on Animaniacs, such as the Acme song from Cookies for Einstein, and Pinky and the Brain's home in Acme Labs.
• Acme Corporation is the main antagonist of the 2003 movie Looney Tunes: Back in Action. The head offices of Acme are depicted, revealing it to be a multinational corporation whose executive officers are led by the villainous Mr. Chairman, portrayed by Steve Martin.
• The cartoon series Loonatics Unleashed is set in Acmetropolis.
• In Wakko's Wish, the Animaniacs feature film, the Warner siblings and other characters live in the village of Acme Falls.
• External World, a short film by David OReilly, features Acme Retirement Castle, a dystopian retirement facility for disabled cartoon characters.

Music

• Bell X1's song "One Stringed Harp" includes the lyric "Like Wile E. Coyote/As if the fall wasn't enough/Those bastards from Acme/They got more nasty stuff".
• The Brazilian thrash metal band Chakal has a song titled "Acme Dead End Road" from its 1990 album, The Man Is His Own Jackal. The song begins with the Road Runner signature sound "beep, beep".^[7]

Legal humor

• Joey Green wrote "Cliff-Hanger Justice," a fictional account of a product liability lawsuit by Wile E. Coyote against Acme, which appeared in three parts in the August, September, and October 1982 issues of National Lampoon magazine.^[8]
• Ian Frazier also wrote a fictional legal complaint "Coyote vs. Acme", which was published in the New Yorker^[9] and eventually became the title piece of a short fiction collection.

Other

• The Comprehensive Perl Archive Network provides an "Acme::" namespace which contains many humorous, useless and abstract modules for the Perl programming language. It was named "in homage to that greatest of all absurd system creators: Wile E. Coyote."^[10]

See also

• Ajax name brand

References

External links

• "Coyote vs. Acme, Plaintiff's Opening Statement". James Fuqua's Law Jokes. Retrieved 28 July 2017.  From Frazier, Ian (June 1996). Coyote v. Acme (1 ed.). Farrar Straus Giroux. ISBN 0374130337.  - Mock legal opening statement.
• "Evolution of a Peg". Animation School Daily.