Abof

Abof
Private
Industry Apparel
Founded October 2015
Headquarters Mumbai, India
Area served
 India
Key people
 Prashant Gupta (President, CEO),[1][2] Kumar Mangalam Birla (Chairman)[3]
Products Clothing, footwear, accessories
Website http://www.abof.com/

Abof (stylized as abof) is an Indian online fashion retailer headquartered in Bangalore. The company was founded in October 2015, and is privately held by Aditya Birla Group.[4][5][6][7] Abof sells products from the parent Aditya Birla Group brands including Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons and People, along with the external brands.[8][9][10] The company sells apparel, footwear and accessories only for the 18-35 age cohort, and does not have kids’ section.[11][12][13][14] Abof is an acronym for “all about fashion”.[15]

See also

References

  1. ↑ "For Abof 's Prashant Gupta, e-commerce is a marathon". Economic Times.
  2. ↑ "Why Flipkart, Craftsvilla and others are banking big on image search". Economic Times.
  3. ↑ "Madura experiments with first omni-channel retail". Livemint.
  4. ↑ Bureau, Our (2015-10-16). "AV Birla group joins the online fashion line-up with abof.com". The Hindu Business Line. Retrieved 2016-05-06.
  5. ↑ Jain, Swati Khandelwal (2015-10-16). "Why is Birla entering a space crowded with biggies and start-ups?". The Hindu Business Line. Retrieved 2016-05-06.
  6. ↑ Agarwal, Abhishek (2016-02-20). "How Indian e-commerce will pan out". The Next Web. Retrieved 2016-05-06.
  7. ↑ "Aditya Birla Group launched online fashion store Abof.com". Jagranjosh.com. 2015-01-17. Retrieved 2016-05-06.
  8. ↑ "Now, Aditya Birla Group joins the bad world of e-commerce!". Business Insider. Retrieved 2016-05-06.
  9. ↑ "Birla takes online plunge". www.telegraphindia.com. 2015-10-16. Retrieved 2016-05-06.
  10. ↑ "Birla eyes $1 billion apparel e-commerce business | Latest News & Updates at Daily News & Analysis". dna. 2015-10-17. Retrieved 2016-05-06.
  11. ↑ "Abof clocks Rs 100 crore gross merchandise value within 90 days of launch - The Economic Times". The Economic Times. Retrieved 2016-05-06.
  12. ↑ "Tata Trent's Trend West Acquires Fashion Vertical Of Ecommerce Startup Eat.Shop.Love - Inc42 Magazine". Inc42 Magazine. 2015-10-28. Retrieved 2016-05-06.
  13. ↑ Rai, Saritha. "In India, A 158-Year-Old Business Conglomerate, Aditya Birla Group, Forays Into Fashion E-Commerce". Forbes. Retrieved 2016-05-06.
  14. ↑ Pani, Priyanka (2016-02-14). "Birla aims to globalise Brand Idea". The Hindu Business Line. Retrieved 2016-05-06.
  15. ↑ "Ecomm exciting; eyeing $5-bn revenue in 5 yrs: Kumar Birla". www.moneycontrol.com. Retrieved 2016-05-06.
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