Andina de Televisión
 | |
| Type | television network |
|---|---|
| Country | Peru |
| Availability | National |
| Slogan | Con todo (With everything, 2016- Actually) |
| Owner | Andina de Radiodifusión |
Launch date | First launch circa 1969 (television network) Second launch and revival from 1983 |
Former names | Andina de Radiodifusión Televisión |
Official website | www.atv.com.pe |
Andina de Radiodifusión y Television, shortly known as ATV, is a Peruvian television network founded in 1959 and relaunched in 1983.
History
What is known today as ATV started in 1959 with Alfonso Pereyra as its first manager. After unsuccessful attempts to run it in the early 1970s and subsequent political turmoil in Peru, the station was closed; however, it became a TV Perú local station for the capital area.
By 1981, the channel was under new leadership. Carlos Tizón Pacheco, who financed the 1980 presidential campaign of President Fernando Belaúnde Terry, and then-president of local auto firm PROMASA, took over the channel frequency with his firm Andina de Radiodifusión, S.A., with test broadcasting commencing on May 9 the same year. After two years the channel returned to broadcasting on April 18, 1983, with President Terry presiding.
Since then the station has quickly gained a Peruvian audience by showing foreign films and broadcasting dramas, usually from Brazil. Until 1992 the station was known as Canal 9 (Channel 9), after its Lima, Peru VHF frequency, up until 1986 it had only been a local station, with national broadcasting starting only in 1987.
The station is among the most watched television stations in Peru, often obtaining high ratings from past TV shows such as Magaly TV, a magazine and gossip show hosted by Peruvian journalist Magaly Medina.
ATV has had the Peruvian broadcasting rights to the FIFA World Cup 2010, as well as the last Olympic games and the European Championship. In 2014, ATV HD has announced it will broadcasting the full coverage of the FIFA World Cup 2014 in full HD to its viewers.
ATV HD
In November 2006, the Peruvian Minister of Transports and Communications published in Peru's official newspaper "El Peruano" a decree concerning Digital terrestrial television. In April 2007, ATV started to test their HD Channel with American NTSC system on channel 30.
Programming
ATV programming is varied and tries to attend to all agees and cultural groups within Peru. Among their usual programming is a morning show called "Que Tal Mañana!" hosted by Laura Borlini and comedians Fernando Armas and Hernan Vidaurre; soap operas such as Pasion de Gavilanes, El Color del Pecado or El Cuerpo del Deseo; news shows which include the daily "Primera Noticia", ATV Noticias and El Deportivo and the Sunday's Dia D; folkloric shows like Canto Andino; a movie reviews show called De Pelicula; a toddler-oriented programme called "Tu Bebe". It also broadcasts WWE shows RAW and Smackdown and its monthly pay per views. In January 2013, they started to broadcast Pablo Escobar: El Patrón del Mal, followed by El Señor de los Cielos in 2014.
Logos
- 1983 - 1992: A number 9 gold atop a rectangle round blue with blue edge, which emulates a TV screen and below Canal 9 blue in font ITC Grouch white on black background, and under the slogan The channel with sense.
- 1992 - 1998: The text ATV in gold letters (The T in the center was higher than the A and V).
- 1998 - 2014: The word ATV formed by white lines over a rounded square divided into four sections of green, blue, red and yellow.
- August 2007: Due to the earthquake of that year, the channel logo was described above in white and gray in mourning and stayed for a week.
- 2008 : On the 25th anniversary of the channel logo is added a square strip round tips black with the word 25 years.
- 2013 : On the 30th anniversary logo of the channel already described, is attached the number "30".
- 2014 - 2016: It is the same, only now the yellow box green, blue, red and looks more inflated and the word ATV become more thick.
- July 2015 : Instead of the round square, is a red and white cockade. It is a variant on the basis of Patries Holidays.
- 2016 - present: It is the same, but without the colored square that was above the text ATV, which in turn, changes its color to dark blue.