A.U

A.U (阿U or 阿优) is a Chinese media franchise comprising manhua, cartoons and games that was introduced in 2009.[1] It is a brand owned by Hangzhou A.U Cultural Creativity Co., Ltd. It centers on the stories of a boy of the same name.[2]

Comics and animation

A.U comic books were first released by Zhejiang Juvenile and Children's Publishing House in 2011, and as of 2013 over 100 million copies were sold.[3] The first A.U animated series premiered in China Central Television in August 2012 and A.U cartoons have since become popular.[1]

Merchandising and games

The A.U clothing brand for children, whose chief designer has been Yves Castaldi,[4] was released in May 2014. Since then, other branded products including snacks, footwear, and wallpaper became available. Electronic educational devices for young children including a smart rabbit-like robot called A.U Rabbit for families[5] have also been released.[6] There are A.U games in the Apple App Store and the A.U electronic devices.[1] Brand awareness for A.U among primary school students had reached 63.3%.[7]

Theme park

A theme park called A.U Cartoon Island (阿U国际卡通岛) in Xianghu Lake in Hangzhou has been planned, and would feature digital interactivity.[1]

References

  1. 1 2 3 4 "阿U幼教机器人、阿U童鞋全新发布" (in Chinese). Sina. 2015-05-02. Retrieved 2016-12-31.
  2. ↑ "Profile". 66uu.cn. Retrieved 2016-12-31.
  3. ↑ "《阿U》动画团队落户湘湖" (in Chinese). Hangzhou Daily Press. 2013-04-01. Retrieved 2016-12-31.
  4. ↑ ""阿U童装"品牌的2013秋冬季订货会即将在杭州萧山举行". 180kids.com (in Chinese). 2013-04-26. Retrieved 2016-12-31.
  5. ↑ "Cartoon & animation Gene of HZ". Hangzhou Daily Press. 2016-09-01. Retrieved 2016-12-31.
  6. ↑ "一只会说话的兔子：阿U兔智儿童智能机器人正式发布". Iyiou.com (in Chinese). 2016-04-10. Retrieved 2016-12-30.
  7. ↑ "阿U兔儿童陪伴机器人正式开售 萌翻登陆南京". Beijing Morning Post (in Chinese). 2016-12-28. Retrieved 2016-12-31.
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