Ação Games

Ação Games was a Brazilian magazine specialized in video games that circulated between 1991 and 2003.

History

Released as a special edition of the sports magazine A Semana em Ação, which replaced Placar at Editora Abril in August 1990, it had its first edition in December 1990 under the title A Semana em Ação: Especial Games (The Week in Action: Games Special). As the most prominent words in the title were "Ação" (Action) and "Games", the magazine soon was called Ação Games. There was also a second edition in March 1991, but the "mother magazine" did not last long, being extinct in the first half of that year. However, the special about games had its title bought by Editora Azul, who started to edit it as a monthly magazine since October 1991, entitled Ação Games. It was created by, among others, Marcelo Duarte, journalist of ESPN Brasil and that today commands the video games TV show Game Up, from the same television network.

With news about releases and tips on how to pass through stages in various games, the magazine has grown for about two years, along with the video game market in Brazil, and was published in Argentina under the name Action Games. When the editorial line began to favor one manufacturer over another, the quality began to be questioned. Aggressive competition only accentuated this situation, especially when, in 1994, the magazines Super Game and Game Power merged under the Editora Nova Cultural label and changed the market scenario.

The rise of the Internet has also contributed to the loss of space of the magazine until it stopped being published in November 2003, in a special edition. According to the last editorial, the magazine would cease to be monthly and would be released as special editions without basis.

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