8th Shorty Awards
The 8th Shorty Awards, honoring the best in social media, took place on April 11, 2016, at the The Times Center, New York City. The ceremony was hosted by Youtuber, writer and comedian Mamrie Hart, with musical performances from Nico & Vinz.
Influencer winners and nominees
Nominations were announced on January 19, 2016, with public voting closing on February 18, 2016.[1]
Winners are listed first and in boldface.[2]
Art & Entertainment
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Best Actor
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Best Actress
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Best Celebrity
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Best Comedian
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Best in Dance
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Best Musician
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Best Singer
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Best TV Show
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Team Internet
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Best Vine Artist
- Zach King
- Alex Draws
- Gerald Andal
- Kayla Christine
- Meagan Cignoli
- Reno Shaw
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Best Vine Comedian
- MeechOnMars
- Mikaela Long
- Aaron Doh
- Gabriel Gundacker
- J. Cyrus
- Jamie Costa
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Best Vine Musician
- Us the Duo
- 80Fitz
- Marcus Perez
- Rachel Bobbit
- Ruth B
- Trench
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Best Web Series
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Best Youtube Comedian
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Best Youtube Ensemble
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Best Youtube Guru
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Best Youtube Musician
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Snapchatter of the Year
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Viner of the Year
- King Bach
- Aaron Chewning
- allicattt
- Brandon Calvillo
- JAY VERSACE
- Manon Mathews
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Youtuber of the Year
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Creative & Design
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Best Blogger
- Momma's Gone City
- gabifresh
- Green Wedding Shoes
- Nicolette Mason
- Song of Style
- Urban Bush Babes
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Best in Art
- Matija Erceg
- Elle Luna
- Halno
- Sasha Unisex
- Spencer Hibert
- The Art of Plating
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Best in DIY
- ThreadBanger
- A Beautiful Mess
- Almost Makes Perfect
- Joselyn Hughes
- Mr. Kate
- P.S. – I made this…
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Best in Fashion
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Instagrammer of the Year
- Baddie Winkle
- JR
- Passion Passport
- Robert Jahns
- Sophie Gamand
- The Dogist
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Best Animal
- JiffPom
- BigCatDerek
- Doug the Pug
- Marnie the Dog
- Marutaro the hedgehog
- Trump Your Cat
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Best Author
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Best in Food
- Hannah Hart
- Clean Food Dirty City
- How To Cake It
- Samantha Lee
- The Infatuation
- Tiger Tomato
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Best in Healthy Living
- Jessamyn Stanley
- Cassey Ho
- Fit Men Cook
- Kati Morton
- Laura Sykora
- Teresa Cutter
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Best in Parenting
- SACCONEJOLYs
- Dude to Dad
- Eh Bee Family
- Honest Toddler
- The Unmumsy Mum
- What’s Up MOMS
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Best in Sports
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Best Journalist
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Best Parody Account
- Emo Kylo Ren
- Bros Being Basic
- Kanye Doing Things
- Millennials of New York
- Rick Grimes
- Tina
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Tech & Innovation
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Best in Activism
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Best in Education
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Best in Gaming
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Best in Science
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Best in Weird
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Best Podcast
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Periscoper of the Year
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YouNower of the Year
- Merrell Twins
- Emma McGann
- Hailey Knox
- Jelly and Day
- RudanC
- SnowMarite
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Content
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GIF of the Year
- Pizza Rat, (Matt Little)
- Dancing Drake plays tennis
- David Bowie
- Donald Trump reaction
- GIF summarizing the six Star Wars movies
- Shakespearean tragedy
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Instagram Photo of the Year
- Peace for Paris
- #lovewins
- Be proud of yourself, and love yourself
- Can you find me?
- i bleed each month
- kendalljenner
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Tumblr Blog of the Year
- Photoshop Your Dreams, (Margaux Espinasse)
- 2 Kinds of People
- Cinnaman Bun
- The Atlas of Beauty
- The Last Message Received
- Will It Beard
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Vine of the Year
- Why You Always Lyin, (Nicholas Fraser)
- Baby says hi to Adele
- Drake plays tennis
- Duck Army
- It's a avocado....fanks
- Modern Day Aladdin
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Brand & Organization Winners
By Industry
[3]
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Best in Auto
- The Greatest Interception Ever – Volvo Car USA
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Best in B2B
- #BallotBriefcase on Snapchat – PwC
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Best Consumer Brand
- Lucy The Robot – Atomic 212 Sydney, Double Robotics
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Best in Education
- John Jay College Insta-Challenge – VGD, John Jay College
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Best in Entertainment
- Peanutize me! – Ludomade, 20th Century Fox
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Best in Family & Parenting
- Plum Organics®: Parenting Unfiltered – Something Massive, Plum Organics
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Best in Fashion, Beauty & Luxury
- Carol's Daughter #BornandMade – Love Social, Carol's Daughter
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Best in Financial Services
- Meet Halfway – CP+B LA, Noble People, PayPal, Airbnb
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Best in Food & Beverage
- Lovin' The Super Bowl – DDB Chicago, McDonald's
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Best in Games
- HUNT the TRUTH Audio Series – Ayzenberg Group, Xbox/343 Industries
- LEGO Dimensions: The Ultimate Social Media Collaboration – Warner Bros. Interactive Entertainment
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Best in Government & Politics
- The Royal Navy Engineers Recruitment Campaign – e3, The Royal Navy
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Best in Health & Fitness
- #CignaRunTogether at #DisneylandHalf Marathon Weekend – Cigna
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Best in Home & Decor
- The First Ever Pinterest Yard Sale – Deutsch, Krylon
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Best in Hospitality
- Two Bellmen – Marriott International, Marriott Content Studio, SubstanceOverHype, Platform Media Group
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Best in Live Events
- 2015 iHeartRadio Music Festival – iHeartRadio
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Best in News
- The New Yorker on Social Media – The New Yorker
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Best Non-Profit
- Crossroads Community Street Fare Social Campaign – Saatchi & Saatchi Wellness, Crossroads Community Services
- Love Has No Labels – R/GA, Ad Council
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Best in Pets & Animals
- RuffLife – breensmith, Friends of Animals
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Best in Retail & E-Commerce
- Live The Fresh Blade Shave – Dollar Shave Club
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Best in Sports
- #MyPlayoffsMoment – National Hockey League and Camp Jefferson
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Best in Technology
- Lucy The Robot – Atomic 212 Sydney, Double Robotics
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Best in Television
- Netflix Narcos Original Series Social Media Campaign – Mistress, Netflix
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Best in Travel & Tourism
- BLAH Airlines – Eleven Inc, Virgin America
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Best in Wine, Beer & Spirits
- Hockey Heaven – Rethink, Molson Canadian
- My Tales of Whisky Yule Log – Diamond Docs on behalf of Diageo submitted by Hunter PR
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Content and Media
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Best Use of Animated GIFs
- The Perfect GIF – Good People, Hulu
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Best Contest or Promotion
- Mr. Robot: Debt Deletion – ISL, NBCUniversal
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Best Data Visualization
- #Cokenomics – Mistress, Netflix
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Best Use of Emojis
- Emoji Ordering – CP+B, Domino's
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Best Use of a Hashtag
- #GayIsOK – Lush Cosmetics + AllOut
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Best Use of Live Streaming Video
- Mr. Robot: Debt Deletion – ISL, NBCUniversal
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Best Use of a Meme
- Straight Outta Somewhere – PMG, Beats by Dre
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Best Photography and Graphics
- High-Five. Give $5. Save Big Cats. – National Geographic
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Best Use of Video
- Wish Writer – Carat and J. Walter Thompson, Macy's
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Best Use of Virtual Reality
- Discovery VR – Discovery Communications
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Agency of the Year
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Small Agency of the Year
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Mid-Size Agency of the Year
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Large Agency of the Year
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Strategy & Engagement
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Best Customer Service
- Tale of tiger's big adventure highlights airport's commitment to customer service – Hillsborough County Aviation Authority
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Best Integration with Live Television
- The Voice – NBC Entertainment
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Best Use of Gamification
- #CatchDrogon – 360i, HBO/ Game of Thrones
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Best Use of Humor
- Mustang Speed Dating – Team Detroit, Ford Motor Company
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Best Online Community
- @SummerBreak, a single summer told over multiple platforms – AT&T, Fullscreen, The Chernin Group, Astronauts Wanted
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Best in Physical & Digital
- WestJet Christmas Miracle: 12,000 mini miracles – studio m, WestJet
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Best Real Time Response
- Adopt A Life Partner – DigitasLBi New York, Rescue Dogs Rock NYC
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Best Media Buying Strategy
- Lucy The Robot – Atomic 212 Sydney, Double Robotics
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Best Social Media Tool
- #EveryDayCare – Whirlpool, DigitasLBi and Crowdtap – DigitasLBi, Crowdtap, Whirlpool
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Best Creative Use of Technology
- Netflix socks – Deeplocal, Netflix
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By Campaign
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Best Influencer & Celebrity Campaign
- My Tales of Whisky Yule Log – Diamond Docs on behalf of Diageo submitted by Hunter PR
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Best Integrated Campaign
- Love Has No Labels – R/GA, Ad Council
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Best Mobile Campaign
- Taco Bell Mobile Ordering Application – DigitasLBi, Taco Bell
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Best Multi-Platform Campaign
- #NewWords - Dictionary.com – Collab (www.collabcreators.com), Dictionary.com
- Endless Table: Havas Worldwide Chicago, Reynolds – Social Good Campaign
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Social Good Campaign
- "Love Has No Labels" Diversity & Inclusion Campaign – The Ad Council
- Connor's Cure – WWE
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Best Use of Facebook
- Silent Ads – CP+B, Hotels.com
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Best Use of Instagram
- Beats By Dre Straight Outta Compton – R/GA's Hustle, Beats By Dr. Dre
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Best Use of Pinterest
- The First Ever Pinterest Yard Sale – Deutsch, Krylon
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Best Use of Snapchat
- Call of Duty: Hack in Black – Edelman & AKQA, Activision
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Best Use of Tumblr
- CRITICS' CHOICE AWARDS FAN ART RED CAPRET – A&E Television
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Best Use of Twitter
- Lovin' The Super Bowl – DDB Chicago, McDonald's
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Best Use of Vine
- Disney Vine – Disney Interactive
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Best Use of YouTube
- Do You Adventure? – NORTH, CLIF Bar
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Best Use of an Emerging Platform
- Mr. Robot: Debt Deletion – ISL, NBCUniversal
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By Overall Presence
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Best Facebook Presence
- AJ+: 2.2 Billion Facebook Video Views in 2015 - AJ+
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Best Instagram Presence
- Airbnb Instagram: @airbnb
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Best Tumblr Presence
- The Real Cost: Reaching youth at risk of experimenting with cigarettes - FCB Garfinkel, FDA Center of Tobacco Products
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Best Twitter Presence
- Casper: The Tweeting Mattress - Casper
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Best YouTube Presence
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References
External links
