51 Minds Entertainment

51 Minds Entertainment
Private
Industry Television
Genre Reality Television
Predecessor 51 Pictures
Mindless Entertainment
Founded 2004[1]
Headquarters Los Angeles
Key people
 Cris Abrego
Mark Cronin
Products Flavor of Love
Number of employees
 200+ (2008)[1]
Parent Endemol Shine Group (51%)[1]
Website 51minds.com

51 Minds Entertainment (or Fifty One Minds Entertainment) is a production company specializing in reality TV, known for their "celebreality" programs on VH1.[2][3] It was created in 2004 as a merger between Cris Abrego's 51 Pictures (formerly Brass Ring Entertainment) and Mark Cronin's Mindless Entertainment. In 2005, the company signed a two-year, seven series production deal with VH1.[4] The company has been credited in helping revive VH1 ratings during this time.[5] In 2008, 51% in the company was purchased by Endemol.[1]

In 2010, the company branched out in internet distributed programming, producing The Tester for the PlayStation Network.[6]

References

  1. 1 2 3 4 Adalian, Josef (1 April 2008). "Endemol lands reality house". Variety. Retrieved 14 July 2009.
  2. ↑ Keveney, Bill (4 August 2006). "It's Flavor's time to shine ; Rapper looks for love; genre finds success". Life. USA Today. p. E.10. Retrieved 10 October 2010.
  3. ↑ Lafayette, Jon (5 November 2007). "Outrageous Folks Fuel 51 Minds' Ideas; Building on VH1 Success, Producers Look to Broadcast Nets". News. Television Week. 26 (41): 4. Retrieved 10 October 2010.
  4. ↑ Martin, Denise (12 July 2005). "VH1 makes 'Surreal' deal; Cabler pacts with 'Life' producers for series". Exclusives. Daily Variety. Retrieved 26 September 2010.
  5. ↑ Elber, Lynn (4 October 2007). "At VH1, Two Reality Producers Rule". The Boston Globe. Associated Press. Retrieved 10 October 2010.
  6. ↑ Snider, Mike (5 March 2010). "Have a PlayStation? You can watch 'The Tester' ; Reality series is available only on consoles". Life. USA Today. p. D.12. Retrieved 10 October 2010.


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