2010s in fashion

Fashion Models pose for a photoshoot, 2015

The 2010s have thus far been defined by a revival of austerity-era period pieces, hipster and alternative fashions, 1980s-inspired neon colors, from 2012 to 2017, unisex early 1990s style elements influenced by grunge[1][2] and skater fashions.[3]

Many mid and late 2000s fashions remain popular in Europe, the United States, South America, Australia and East Asia, especially the indie pop look which largely drew upon elements of 1970s garage rock, the 1960s counterculture, and contemporary alternative fashion.

Popular global fashion brands of the decade include Forever 21, Topshop, Topman, Uniqlo, Christian Dior, Hollister, Abercrombie and Fitch, Ben Sherman, Lacoste, Penshoppe, Bench, H&M, Nine West, Kashieca, Human, Burberry (especially in China from 2010–15),[4] Monsoon, River Island, Dorothy Perkins, Coach, Marks and Spencer, Hugo Boss, and Alberto.

Designers and models

Women's clothing

South African model Candice Swanepoel wearing pantywaist top and bodycon skirt, 2010.

Early 2010s (2010–13)

Chinese woman wearing brightly colored 1980s-inspired dress, 2013.

1980s influences

Tribal fashions and 1990s revival

Eastern fashions and carry-over styles

Mid 2010s (2014–16)

Monochromatic and printed clothing

The A-line dress made a comeback in 2014. Hemlines also became shorter than they were in the early 2010s.

Costume jewelry, Onesies and Snuggies

Hippie and Grunge influences

Late 2010s (2017–19)

1970s revival

Mature look

Men's clothing

Early 2010s (2010–13)

Popular 2010's rapper Kendrick Lamar in 2012

Neon colors

1990s revival

Business casual

Mid 2010s (2014–16)

Workwear and luxury sportswear

Urban fashion brand Supreme model, Sage Elsesser, 2015

Formal business wear

Male models walking in a Fashion Show

African fashion

African fashion, 2015.

Late 2010s (2017–19)

Relaxed look

1970s and Britpop influences

Youth fashion

Hipsters and steampunks

Classic preppy

Skater and sneakerhead fashion

Australian band 5 Seconds of Summer with their skater-influenced fashion, 2014.

Scene kids and seapunks

Three girls with multicolored seapunk inspired hair.

Hip-hop

American rapper Tyga in 2013

Cholo and chicano

K-pop and Jejemon

K-Pop singer Psy

Hairstyles

Women

Actress Jennifer Lawrence with a wavy hairstyle
Indian woman with straightened hair wearing a kurta as a dress, 2014.

Women's hairstyles in the early 2010s had been fairly individualistic, although most British, Australian, Russian, Korean, and continental European women kept the simplistic, straight, long and natural colored hairstyles of the mid 2000s. Many women also used hair extensions to make their hair look much longer and fuller.[388] In America[389] and Israel,[390] volumized curly hair,[391] perms and crimped hair were briefly fashionable from 2010–12,[392] especially in New York City.[393][394] In Australia, the brightly dyed, straightened rainbow hair popularised by scene girls remained fashionable among 20-something women as late as 2017.[395]

By the mid 2010s, straight and wavy hairstyles were dominant globally,[396][397] especially the blonde dyed beach waves.[398] Traditional and intricate styles such as a bun, chignon, French twist, updo, crown braid,[399] or French braid, inspired by the Hunger Games' Katniss Everdeen, were also popular among young women and girls from 2012-16.[400][401] By 2013 it had become increasingly fashionable for European, Asian[402] and American women to cut their hair into shorter styles,[403] such as the pixie cut,[404][405] crop,[406] bob cut[407][408][409] or the undercut.[410][411][412] Solid colored hair was generally considered the most fashionable in the early years of the decade, but from 2012-14 it became increasingly common for Western women to dye their hair in an ombré style, usually long and preferably parted in the middle, as the side part became associated with the previous decade aesthetics. Wavy hair began to decline in popularity from 2017 onwards, but bone straight hair remained common in Britain and Europe.

From 2012-16, many African-American, Black Canadian,[413] and Afro-Caribbean British women favored natural, Afro-textured hair[414] and dreadlocks,[415] opting for natural products to style their hair. During the mid 2010s, some curly haired American women also choose to wear weaves and wigs in imitation of celebrities like Lady Gaga or Rihanna, in order to avoid the damage of relaxers previously popular in the early 2000s.[416] Cornrows, also known as "boxer braids" due to their use by female MMA fighters and Hilary Swank's character in Million Dollar Baby, became popular among white American women from 2016 onwards, despite allegations of cultural appropriation[417] and imitation of the complex braided hair traditionally worn by black women such as the singer Beyoncé.[418][419][420]

Men

Example of the Undercut and designer stubble worn by footballer David Beckham, 2012

In the early 2010s, men's 1930s, 1940s, and 1950s haircuts have undergone a revival, with many British professionals aged 18–30 wearing businessman's haircuts with side partings,[421] quiffs[422] or slicked back hair.[423][424] The undercut has been a particularly ubiquitous trend since the early part of the decade, seeing popularity across different social groups in both Western and Asian cultures.[425][426] These gradually replaced[427] the longer surfer hair and Harry Styles haircuts[428] popular among teenagers and young men since 2010.[429][430] In America and the Middle East, the military haircut and buzzcut are relatively popular among balding men, or the side parted hair with some volume on the top, inspired by footballer Cristiano Ronaldo.[431]

For African-American men, mohawk variants of the Afro, The 360 Waves, jheri curl and The Taper are popular in the 2010s, as are shaved patterns or "steps" into variants of the buzzcut. The High Top Fade, often with a bleached blonde streak inspired by Wiz Khalifa, came back into style among African American youth on the West Coast.

From 2014 to 2016, some teens and young men wore their hair in a type of topknot or "man bun"[432] reminiscent of the samurai hairstyles[433] in wuxia movies. This trend was popularised by British and American celebrities including actor Orlando Bloom, Jared Leto, TOWIE's Joey Essex,[434] and pop singers Harry Styles[435] and Zayn Malik.

By 2017, the undercut hairstyle and buzzcut began to decline in America, partly due to the unintended popularity of these haircuts among supporters of the alt-right,[436][437] such as Richard Spencer.[438] In response, many liberal American men, including the Jewish actor and antifascist activist Shia Labeouf,[439] began to grow out their hair.[440][441][442][443] Meanwhile, British hipsters frequently left their undercut unstyled[444][445][446] in imitation of 90s Britpop[447] and early beatles haircuts.[448]

Youth

K-pop star B.I sporting an undercut hairstyle, 2016

For young girls, tween and teen girls, and college girls the bangs and thin headband combination has remained popular. Braids, side ponytails, and a single chunky side braid are popular styles with longer hair. Side parting hair is popular, and ponytails are often worn when exercising or playing sports. The chin length bob cut, long hair with choppy side bangs, and straight middle parted longer hair are also popular styles in the US, Europe, New Zealand and Australia.

In the UK, Middle East,[449] and Australia during the early 2010s, a type of short mullet haircut with buzzed sides and bleached blond streaks became popular among male chavs, teenage Irish travellers, and urban youths of Iranian[450] and Lebanese descent[451] inspired by The Combination crime film.[452] By 2012, a long undercut or mohawk-like haircut, in which only one side of the head is buzzed,[453] became popular among circles of ravers, hipster girls, metalcore, and dubstep fans in the US, inspired by Skrillex[454] and various female pop stars such as Ellie Goulding,[455] Tess Aquarium, Miley Cyrus,[456] or Rihanna.[457] The emo style fringes also went out of fashion around the same time.[458][459] By 2015 and 2016, the balayage" -' a softer version off the ombré - gained popularity, as well as having a blunt haircut instead of layered hair. The lob (long bob cut) was considered a fresh alternative to the long hair sported by most teen girls and young women in Europe.

For boys, teen guys and college guys in The United States, Canada, Australasia, the UK and Korea,[460] the layered short hair style, the buzzed short hairstyle which is blended from the sides to the top,[461] and the Blowout (hairstyle) became popular during the mid 2010s due to continued interest in 1980s and 1990s fashion. Additionally the side swept bangs, the quiff, and the layered longer hair[462] of the late 2000s remain fashionable among American preppy guys.

Makeup and cosmetics

In Britain, the smoky eye look of the late 2000s carried on as a trend in many parts of the country. In other areas, these went out of fashion during the early and mid 2010s as women sought to imitate the fake tan and thick "Scouse brow" popularized by Kate Middleton, Cara Delevingne and the cast of The Only Way is Essex and Desperate Scousewives.[463] In the West, contouring (a technique using different shades of makeup to create highlighted angles, creating an illusion of higher cheekbones, slim nose and a sharper jawline) began taking the makeup world by storm.[464] Several other more short-lived trends were born out of this, such as strobing in 2015 and 2016 which consisted of using glowy highlighters to accentuate the high points of the face.[465][466] The early decade's "erased-mouth" and pale pink lipsticks were replaced by matte red by 2012-13 and burgundy or other dark shades in 2014. By 2015-16, mauve and brown shades make a comeback from the 1990s, promoted by Kylie Jenner. Unlike in previous decades, excessive use of fake-tans has seen a fall-out, possibly due to tanning beds being linked to cancer.[467] In late 2016, minimalist, makeup looks and "dewy" natural skin saw a surge of popularity among young people.[468]

Body modifications

A man with sleeve tattoos, beard and flannel shirt, mid 2010s.

Continuing on from the 1990s and 2000s, body modifications remained popular among many teenagers[469] and blue collar men and women in Britain,[470] Japan,[471] Israel,[472] Singapore,[473] New Zealand and Australia, especially traditional Japanese tattoos.[209][474] Old school tattoos were popularised by female celebrities like Kat Von Dee[475] imitating the pinup girls of the 1950s,[476] and by men like footballer David Beckham,[477] pop star Harry Styles[478] or Justin Bieber aspiring for the "tough guy" look.[479] From 2013-2017, the earrings, metallic bone tattoos, portraits of animals, relatives or celebrities,[480] and tongue piercings[481] that had gained mainstream acceptance in the late 2000s were joined by more extreme modifications such as stretched piercings, blackout tattoos,[473] flesh tunnels, lip piercings, and nose piercings, particularly the nose septum piercing, despite the likelihood of hindering a teenager's career prospects.[482][483]

Facial hair

In many Western countries, the United States, Iraq,[431] and Eastern Europe,[484] the growing of a full beard became a popular trend amongst young males from 2011-2017, with some suggesting this was due to the influence of the hipster subculture, the lumbersexual ideal, and the Movember campaign.[485][486] An increase in facial hair transplants was reported in the United Kingdom within the first three years of the decade,[487] and the trend approached what researchers predicted would be a 'peak' level of desirability.[488][489] Beards remained common for much of the mid-2010s, but by the end of 2016, many men favoured shorter, neatly-groomed styles.[490]

See also

Notes

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    118. How to wear a duster
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    122. 1 2 Indian Express
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    125. Pub prints
    126. Drew Barrymore
    127. Anna Friel in floral dress
    128. 2016 trends
    129. Millennial pink dress
    130. Billie Lourd at Star Wars event
    131. Nicole Richie in NY
    132. Kate Hudson
    133. Camilla Alves and Reese Witherspoon
    134. Kate Moss wearing mismatched earrings
    135. Jennifer Hudson in floral minidress
    136. Kendall Jenner and Rocky
    137. Zoe Sugg
    138. Halle Berry sequined dress
    139. Marks and Spencer raids vintage designs
    140. Frankie Bridge
    141. Vogue fashion week takeaway
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    155. Coach plagiarises classic Rockmount designs
    156. 1 2 Old West embroidery trend
    157. Coach's Americana, Feb 14 2017
    158. Calvin Klein
    159. Americana restart
    160. Bella Hadid tweety jacket
    161. Abi from Towie in embroidered pale denim jacket
    162. Brooke Vincent wearing cowgirl shirt
    163. Topshop bag
    164. Nikki Lane redefines country style
    165. Conran and House of Holland in London
    166. Good American
    167. Gingham primark dress
    168. Star printed fashion
    169. Tommy Hilfiger
    170. Maria Carey
    171. Bella Hadid Tweety jacket
    172. Frankie Essex
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    179. Athleisure trend
    180. The return of stockings
    181. 1 2 The Melania Effect
    182. Zara coat
    183. Amber Herd
    184. £8 Primark slippers resemble £470 Prada
    185. High heel petition heads to parliament
    186. Victoria Beckham OBE
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    324. Levis jeans
    325. Pharrel Williams
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    327. Jeremy Scott accused of plagiarising Santa Cruz artists (accessed October 20 2015)
    328. Good, Bad, Gnarly
    329. Jim Philips
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    333. Converse introduces Chuck II
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    345. "Vans". Askmen.com. Retrieved 2012-01-21.
    346. Fashion (2011-01-12). "Hardcore punk fashion". Caniwear.it. Retrieved 2012-01-21.
    347. Correio Femininio
    348. Little Mermaid Goes Punk
    349. Frank Ocean in 2014
    350. Commodisation of seapunk
    351. 2010s subcultures
    352. MTV Germany
    353. Merman hair
    354. Next big trend
    355. The Abyss Archived 2014-02-22 at the Wayback Machine.
    356. Seapunks salty over Rihanna
    357. "Gas mask hoodies". Metro.co.uk. 2007-12-09. Retrieved 2012-01-21.
    358. "Goggle jackets in the Times". London: Timesonline.co.uk. 1977-04-06. Retrieved 2012-01-21.
    359. Dad hat trend
    360. http://www.highsnobiety.com/2015/08/06/timberland-boots-hip-hop/
    361. http://stylecaster.com/timberland-boots-trend/
    362. http://www.bet.com/lifestyle/2017/04/15/timbaland-vogue-trend-history.html
    363. https://www.buzzfeed.com/juliegerstein/elle-magazine-discovers-timberland-boots-20-years-late
    364. http://static.highsnobiety.com/wp-content/uploads/2016/02/12103716/yeezy-season-3-street-style-9.jpg
    365. http://www.refinery29.com/2015/08/92715/elle-canada-dashiki-trend
    366. http://www.gq.com/gallery/happy-birthday-tyler-the-creator-the-last-anti-fashion-rapper#3
    367. http://www.complex.com/sneakers/2016/02/kanye-west-customized-white-vans
    368. http://www.vogue.com/13286118/street-style-supreme-undercover-collab-launch/
    369. http://nymag.com/thecut/2016/02/best-street-style-at-new-york-fashion-week.html
    370. Gee, Are (2010-06-10). "Chuntaro style". Everydayreal.blogspot.com. Retrieved 2012-01-21.
    371. "html Mexican men wearing pointed boots". London: Dailymail.co.uk. 2011-05-16. Retrieved 2012-01-21.
    372. Beat of the Barrio
    373. Barrio boogie
    374. Kim Soo Hyun
    375. China lacks gangnam style
    376. MTV K-pop clothing
    377. Big Bang
    378. K-pop in America
    379. Jejemon as the other
    380. We are all Jejemons
    381. Jejemon craze
    382. http://www.slate.com/articles/life/doonan/2012/05/hair_extensions_why_are_they_so_insanely_popular_.html
    383. Gwen Stefani
    384. New York Times
    385. So Feminine
    386. 10 haircuts for curly hair
    387. Essence street style 2011
    388. Curly womens hairstyles
    389. NSW hairstylist
    390. http://hollywoodlife.com/2015/12/04/selena-gomez-straight-hair-dark-red-lips-jingle-ball-2015-pics/
    391. http://www.allure.com/hair-ideas/2012/the-best-haircuts-for-curly-hair#slide=10
    392. beach wave hair
    393. Jennifer Aniston braids
    394. Unique hairstyles
    395. Megan Fox
    396. Dami
    397. Amber Rose
    398. katie peck
    399. Young blonde woman
    400. Jennifer Hudson
    401. Korean haircuts
    402. Bob cuts and miniskirts fashionable in Korea
    403. Rose Mcgowan
    404. http://www.theglow.com.au/hair-and-nails/undercut-hairstyle-women/
    405. http://www.business2community.com/entertainment/miley-cyrus-shaves-head-for-an-edgy-undercut-0250945
    406. http://zap2it.com/2012/09/miley-cyrus-blasts-pink-copycat-critics-after-mtv-video-music-awards/
    407. Toronto Sun
    408. Marie Clare
    409. Dreadlocks authorized in military
    410. Lady Gaga's wigs
    411. Huffington Post
    412. http://www.refinery29.com/2016/02/102779/beyonce-formation-hair
    413. http://essence.com/2016/03/23/supermodel-leomie-anderson-speaks-out-boxer-braids-and-appropriation
    414. http://www.teenvogue.com/story/boxer-braids-hairstyle-history
    415. Farah Averill. "Timeless hairstyles". Askmen.com. Retrieved 2012-01-21.
    416. Farah Averill (2011-12-23). "Mens hairstyles: 2011". Askmen.com. Retrieved 2012-01-21.
    417. Farah Averill. "2010 grooming trends". Askmen.com. Retrieved 2012-01-21.
    418. Williams, Alex (2011-11-15). "A Haircut Returns From the 1930s — Noticed". The New York Times.
    419. Hairstyles for Asian men
    420. 2012 haircuts
    421. Harry Styles: most stylish man of 2012
    422. Hairstyles women love
    423. Worst hairstyles: the Bieber
    424. 1 2 Golden scissors hairdresser
    425. Man bun
    426. Samurai bun
    427. Joey Essex
    428. Man bun
    429. Nazi haircut
    430. High and tight
    431. Hard part undercut
    432. Shia's He Will Not Divide Us exhibit moved again
    433. Biggest hair trends of 2017
    434. Is your haircut uncool?
    435. Mens longer hairstyles
    436. best long hairstyles for men
    437. Undercut with fringe
    438. 2017 hairstyles
    439. Curly bangs and undercut
    440. Mod look
    441. Mod revival 2017
    442. Iran bans mullets
    443. The Guardian
    444. Sydney Morning Herald
    445. The Combination
    446. Wesleyan argus
    447. Rolling Stone
    448. Undercuts attract: Ellie Goulding is dating Skrillex
    449. Growing out a Skrillex cut
    450. Undercut trend
    451. Farah Averill (2011-12-23). "Hairstyles women hate". Askmen.com. Retrieved 2012-01-21.
    452. MCR say emo is dead
    453. Kim Jong Un haircut popular among Korean college students
    454. War on long hair
    455. The Kate effect
    456. http://www.elle.com/beauty/news/a28308/how-to-contour-pro/
    457. http://www.popsugar.com/beauty/What-Non-Touring-41103240
    458. http://style.time.com/2013/06/19/we-tried-this-bb-and-cc-creams/
    459. https://www.melanoma.org/understand-melanoma/preventing-melanoma/why-is-tanning-dangerous
    460. https://www.forbes.com/sites/karenhua/2017/02/21/biggest-beauty-trend-at-new-york-fashion-week-2017-bare-makeup-nude/#4e9215b45157
    461. Willow Smith
    462. Mr and Mrs Vintage UK
    463. Most spectacular tattoos
    464. Israeli tattoo convention
    465. 1 2 Blackout tats
    466. Australian tattooists
    467. "Did love rat Jesse James cheat on Kat Von D?". Daily Mail. London. 2011-09-26.
    468. Kat Von Dee
    469. Beckham tattoo
    470. Harry's butterfly tat
    471. Bieber Tat
    472. London tattoo convention
    473. Tongue piercing
    474. Look at those lugholes
    475. William Hanson
    476. Beards in Poland
    477. http://m.scotsman.com/news/careless-whiskers-why-beards-are-back-in-fashion-1-3224369
    478. https://www.theguardian.com/commentisfree/2014/apr/16/hipster-beard-guys-growing-a-beard
    479. "4,500 beard transplants carried out in UK as men up 'cool factor'". Daily Mail. London. 2014-03-16.
    480. https://www.theguardian.com/fashion/2014/apr/16/fashion-conscious-men-warned-we-may-have-reached-peak-beard
    481. Social networking for beard lovers
    482. Decline of beards
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