1990s in fashion

For the majority of the decade, 1990s fashion in Europe, Oceania, Asia, and America was defined by a return to minimalist fashion^[1] contrasted to the more elaborate and flashy trends of the 1980s. One notable shift in the western world was the mainstream adoption of tattoos,^[2] body piercings aside from ear piercing^[3] and to a lesser extent, other forms of body modification such as branding.

In the early 1990s, several late 1980s fashions remained very stylish among both sexes. However, the popularity of grunge and alternative rock music helped bring the simple, unkempt grunge look into the mainstream by 1992. The anti-conformist approach to fashion led to the popularisation of the casual chic look; this included T-shirts, jeans, hoodies, and sneakers, a trend which continued into the 2000s (decade). Additionally, fashion trends throughout the decade recycled styles from previous decades,^[4] notably the 1950s, 1960s and 1970s.

Due to increased availability of the internet^[5] and satellite television outside of the United States, plus the reduction of import tariffs under NAFTA, fashion became more globalized^[6] and homogeneous in the late 1990s^[7] and early 2000s.^[8][9]

Women's fashion

Early 1990s (1990–93)

Supermodels and high fashion

• Throughout the 1990s, supermodels dominated the fashion industry.^[10] The top models of the 1990s were Linda Evangelista, Cindy Crawford, Naomi Campbell, Eva Herzigova, Nadja Auermann, Christie Brinkley, Christy Turlington, Kate Moss, Carla Bruni, Tatiana Sorokko, Helena Christensen, Claudia Schiffer, Karen Mulder, Yasmin Le Bon, Nadège, Yasmeen Ghauri, Stephanie Seymour, Valeria Mazza, Carolyn Murphy, Amber Valletta, Shalom Harlow, Kirsten Owen, Kristen McMenamy, Guinevere Van Seenus, Alek Wek, Karen Elson, Elsa Benítez, Michele Hicks, Stella Tennant, Audrey Marnay, Amy Wesson, Maggie Rizer, Erin O'Connor, Kirsty Hume, Bridget Hall, Milla Jovovich and Tyra Banks.^[11]
• One of the most influential group of models during the early 90s was the Big Five, whose fame and social power allegedly surpassed that of many movie stars. The Big Five consisted of supermodels Naomi Campbell, Cindy Crawford, Christy Turlington, Linda Evangelista and Tatjana Patitz. Whether they were individuals or booked as an elite group, each supermodel gained worldwide success and had great influence on the fashion industry. Naomi Campbell was the first black woman to grace the cover of French Vogue, Time, and American Vogue’s September issue. Cindy Crawford was the highest paid model on the planet in 1995 per Forbes. Christy Turlington was known for being a reliable model that has garnered over 500 covers during her career and most notably signed a contract with Maybelline receiving $800,000 for twelve days of work annually. Linda Evangelista was known as a “Chameleon” in the industry for being able to suit a multitude of styles; additionally, she infamously coined the phrase, “We don’t wake up for less than $10,000 a day.” Tatjana Patitz is the last regarded as one of the “original supermodels” and remains in demand periodically after her retirement by designer houses such as Jean-Paul Gaultier and Chanel. Later in the decade, Tatjana was replaced by supermodel Claudia Schiffer in the Big Five; who is also one of the most successful supermodels in the world with the record for model with the most magazine covers per Guinness Book of World Records.
• Later in the decade, the rise of Kate Moss shifted the fashion world and the Big Five was then changed to the Big Six. Kate Moss was to become one of the nineties biggest phenomena when she was discovered at JKF airport at 14 years old. Her waify figure set a standard in the fashion industry known as “heroin chic,” a pale and ghostlike look that called for size zero bodies and stick thin stature. Due to Kate’s extremely skinny frame, many criticized her for allegedly promoting eating disorders in her shots for Calvin Klein. Reportedly, posters of Kate Moss were often defaced with graffiti that read “feed me”.^[12]

Neon colors

• The early 1990s saw a continuation of late 1980s fashion, including bold, geometric print clothing in electric blue, orange, fluorescent pink, purple, turquoise^[13] and acid green,^[14] popularized by Lisa Lopes^[15] of TLC. In the US, USSR,^[16] South Africa,^[17] and Japan, typical patterns included triangles, zigzag lightning bolts, diamonds, lozenges, rectangles, overlapping freeform shapes, simulated explosions inspired by comic books or pop art, intricate grids,^[18] and clusters of thin parallel lines in contrasting colors, such as white, black and yellow on a cyan background. Many women wore denim button down Western shirts, colored jeans in medium and dark green, red, and purple colors, metallic spandex leggings, halterneck crop tops, drainpipe jeans, colored tights, bike shorts, black leather jackets with shoulder pads, baby doll dresses with bike shorts or capri leggings underneath, and skater dresses. Bright neon colored tops and leg warmers were popular, together with leopard print skirts^[19] shiny satin or rayon blouses, embroidered jeans covered in rhinestones,^[16] and black or white shirts, leggings and jackets printed with abstract red, blue, yellow and green geometric patterns. In America, popular accessories included court shoes, cowboy boots, headscarves, slouch socks, Keds, ballet flats, and penny loafers or boat shoes associated with the preppy look.

Leggings and exercise-wear

• From 1990 onwards, sports bras, hoodies, Leotards worn as tops with jeans, a sweatshirt especially Champion brand over a turtleneck with jeans rolled up to show off their slouch socks were popular with young girls, teens, college girls, and young women in the UK, Europe and America. A common outfit was to wear a skirt, dress shorts, babydoll or minidress with black opaque tights, white athletic socks, and white Keds athletic sneakers. It was not uncommon to see mothers dressed right along with their daughters in white slouch socks worn over black leggings or sweatpants (especially heather grey color), oversized T-shirt, sweater or sweatshirt worn over a turtleneck, and Keds, Converse All Stars, or unisex aerobic, basketball or Nike Air or gold Reebok hi-top running shoes.^[20] A dressed up leggings outfit was leggings with an oversized v-neck sweater over a turtleneck, slouch socks, Keds (shoes) or Sperrys, and bangs with a heaband band or ponytail and scrunchie. Leggings worn over pantyhose or tights with a pair of flats were also common. Leggings and slouch socks with oversized tops and casual sneakers especially Keds continued to be worn as lounge wear and everyday comfortable and fashionable casual wear until the late 1990s. In Israel, Britain and the US, Gottex swimsuits became popular among female celebrities Princess Di, Brooke Shields, and Elizabeth Taylor.^[21]

Mid-1990s (1994–96)

Grunge

• In mid 1992, grunge fashion broke into the mainstream for both sexes. For younger American, Australian and Latina women, grunge fashion consisted of flannel shirts, ripped jeans, mom jeans, Doc Martens, combat boots, band t-shirts, oversized knit sweaters, long and droopy skirts, ripped tights, Birkenstocks, hiking boots,^[22][23][24] and eco-friendly clothing made from recycled textiles or fair trade organic cotton.^[25] A prominent example of the popularity of grunge fashion is the teen drama television series "My So Called Life".^[26] Grunge fashion peaked in late 1993 and early 1994.^[22][27][28]

Glamour wear

• In 1994, grunge clothing rapidly declined as fashion became more feminine and form-fitting. Young women in the UK and America wore tailored skirt and trouser suits, short skirts and dresses, baby doll dresses, animal prints, hot pants,^[29] slim pants, bright colors (even in colder months), long and short skirts, and high heels.^[30] High-shine fabrics, such as satin, metallics, sequins, microfiber, vinyl, and silk became very prominent on both clubwear and work wear.^[22][27][28] The most common look among young women that year was the short black slip dress worn over a tight, undersized white T-shirt.^[27] Loungewear generally consisted of black Lycra leggings,^[31] large T-shirts, oversized sweatshirts sometime over a turtleneck, and baggy sweaters while at home or relaxing during the weekends.^[22]
• A very popular look among young women and girls from 1994–1995^[28] was the "sexy school girl" look. This trend consisted of tartan minikilts, undersized sweaters, short slip dresses, baby doll tees, knee highs, thigh highs, miniature backpacks, overalls, tights, pantyhose, and chunky shoes.^[28][32] The sexy school girl look was prominently portrayed in films with female leads such as Clueless,^[33][34] Empire Records,^[35] and The Craft.^[36]
• Among women over 30, 1950s ladylike fashions made a comeback in the United States. This included pencil skirts, cardigans, girdles, petticoats, satin or lace Wonderbra lingerie, and fitted suits.^[37] Popular accessories that went hand-in-hand with this revival included brooches, white gloves, sheer stockings, diamonds, sequins, and red lipstick.^[37] For more casual occasions, women opted for lean capri pants,^[30] polka dot blouses, belted trench coats, 1940s style sandals, white canvas shoes, and leather jackets.^[29]
• Popular shoes and accessories during the mid-1990s in Europe and North America included Loafers, Mary Janes,^[28] suede sneakers,^[27] mules, clogs,^[38] knee high boots,^[31] jelly shoes, Go-go boots,^[29][32] black court shoes, Keds, silver jewelry, dainty earrings and necklaces,^[28] conch shell necklaces, berets, straw hats, floppy hats, gold jewelry, and hipster belts.^[29] Navel piercings had started to gain popularity around this time.

Work wear

• For much of the early and mid 1990s, power dressing was the norm for women in the workplace:^[39] navy blue, grey or pastel colored skirt suits with shoulder pads,^[40] pussy bow blouses, silk scarves, pointed shoes, stretchy miniskirts,^[41] polka dot blouses, and brightly colored short dresses worn a with dark brocade blazer, bare legs and metallic open toed shoes. Other 1980s fashions such as chunky jewelery, hoop earrings, smoky eye make-up, hairspray, Alice bands,^[42] and brightly painted nails remained common. Shorts suits were also very popular. They consisted of a regular suit top and jacket and dress shorts with tights underneath worn with ballet flats.
• By 1996, professional women in Britain, Australia and America wore more relaxed styles and muted colors,^[43] such as black floral print dresses, plain kaftan style blouses, Mary Janes, maxi skirts, boots, smart jeans, big floppy hats, culottes, and chunky platform shoes. Trouser suits began to replace skirts,^[44] and nude tights and black pantyhose made a comeback.^[45]

Late 1990s (1997–99)

Asian influences

Beginning in 1997 and continuing into the mid 2000s,^[46] Southeast Asian and Indian fashion began to influence and gain greater recognition from the global media^[47] due to the establishment of the Fashion Design Council of India, and the hosting of India Fashion Week in Delhi.^[48] Inspired by Bollywood cinema and a resurgence of interest in 1970s fashion, designers in India adapted and repurposed the saree, churidar and kurta into the Anarkali ballgown from the early 1990s onwards. By the late 1990s, kurta tunics were turned into short dresses, and Manish Arora designed garish Hindu "God printed T shirts"^[49] for both locals and global tourists. British, Asian and American designers also incorporated ethnic chic cloth such as khadi, paisley, silk or Indonesian Batik^[50] into Western inspired clothing patterns such as shirts and blouses featuring traditional embroidery. These clothings were worn not only by the immigrant Bangladeshi, Pakistani and Indian diaspora in Britain, but also by many non-Indian women.^[51]

1970s revival

• From 1996 onwards, many British and American designers started to take cues from the disco fashion of the mid–late 1970s. Particularly common were black or dark red pleather pants,^[52] animal print clothing, halter tops,^[53] metallic clothing,^[54] crop tops, tube tops, maxi coats, maxi skirts, knee boots, and boot-cut dress pants.^[31] By 1997, popular mainstream trends included tight shirts, bell bottoms, platform shoes,^[22][55] fleeces, cropped tank tops, Union jack motifs inspired by the Cool Britannia movement,^[56] and military inspired clothing, such as flak jackets with camouflage patterns.^[57][58]
• In the late 1990s, bright colors began to make a comeback in mainstream fashion, as a backlash against the darker tones associated with the grunge and skater subculture.^[59][60] Popular colors included plum, chocolate, and navy, all of which replaced black,^[31] which had become ubiquitous.^[57] Other fashion trends popular from 1996-1999 included glamour wear, high-waisted miniskirts, plastic chokers, knee socks associated with the school girl look,^[61] tight pants, slip dresses, turtle-neck sweaters, conservative chic, capri pants, high-waisted trousers, and cardigans.
• More formal styles intended for the workplace or special occasions (such as a cocktail party) included silk blouses in neutral colors or animal prints,^[58] tailored pantsuits and skirt suits inspired by the 1980s,^[59] collarless coats,^[62] and the little black dress, with or without subtle embroidery.^[22]

Casual chic

• From 1998–2000, the unisex casual chic look gained mainstream appeal, with dark stonewash jeans, spaghetti strap crop tops, tracksuits, sweatpants, and other athletic clothing. Denim's popularity was at an all-time high in Europe, with designer denim jackets and matching jeans rocketing in prices. Other common, more affordable brands included Mudd, JNCO, and Evisu, a Japanese denim brand which launched in the 1980s.^[62] The most popular trainers were white or black and manufactured by Adidas, Skechers, Hitec and Nike. Running shoes with built in air pumps were popular among both sexes. Leather had largely replaced canvas, and soles were made of foam rather than solid rubber.
• In the US and Britain, popular accessories included large hoop earrings, shoes with rounded toes, flip flops, jelly shoes, rhinestone-encrusted hip belts, embellished slippers, beaded wristbands and lariats,^[62] Alice bands, pashminas,^[57] fascinators, gold jewelry,^[22] moccasin loafers,^[62] running shoes, jelly bracelets,^[63] bandanas, and novelty Wellington boots with leopard print or zebra stripe patterns.

Men's fashion

Early 1990s (1990–93)

Casual clothing

• Continuing on from the late 1980s, many young men in the UK and Europe wore tapered high waisted jeans with matching denim jackets, jeans rolled up to show off their slouch socks, a sweatshirt especially champion brand worn over a turtleneck Stone Island or Ralph Lauren polo shirts with contrasting collars,^[64] short Harrington jackets, brightly colored windcheaters, Hush Puppies shoes,^[65] V neck sweaters, soccer shorts, slouch socks, triple striped tube socks usually folded over at the top worn during the first few years of the 90's, pastel colored three button sportcoats, graphic print T-shirts,^[66] tracksuit tops with a vertical contrasting stripe down the sleeve, sweatpants, shiny red or blue rayon monkey jackets, grey or tan leather jackets with shoulder pads, and wool baseball jackets with contrasting sleeves. Short shorts were popular in the early years of the decade,^[67] but were replaced with looser and baggier basketball shorts after 1993 when hip-hop fashion went mainstream.

Grunge look

• From 1991 until 1995, flannel shirts became very popular in the US and Australia, due to their use among the skater subculture and grunge bands including Nirvana, Mudhoney,^[68] or Pearl Jam.^[69] Unlike the fitted Western shirts of the 1970s which fastened with pearl snaps, the flannel shirts of the 1990s were padded and loose-fitting for optimum warmth.^[70] Men also wore acid wash jeans, patterned wool sweaters with turtlenecks underneath, black Schott Perfecto leather jackets, sheepskin coats, olive green anoraks, corduroy sportcoats, grey sweatpants and fingerless gloves.
• In Britain and the US, popular accessories included Converse All Stars, trapper hats, tuques, combat boots, Doc Martens Boots, Aviator sunglasses popularized by the late rock star Freddie Mercury,^[71] and neon-colored trainers (sometimes incorporating flashing lights and elastic self-tying laces).

Mid 1990s (1994–96)

Cool Britannia and '70s revival

• Around 1995/1996, 1960s mod clothing and longer hair were popular in Britain, Canada, and the US due to the success of Britpop. Men wore Aloha shirts,^[72] brown leather jackets, velvet blazers, paisley shirts, throwback pullover baseball jerseys, and graphic-print T-shirts (often featuring dragons, athletic logos or numbers). Real fur went out of fashion and fake fur became the standard.^[30]
• The 1970s became a dominant theme for inspiration on men's apparel in 1996. Among these clothing styles were coats with fur- or faux fur-trimmings, jackets with bold shoulders and wide lapels, and boot-cut slacks.^[31] This continued into the 2000s (decade). Casual clothes such as trousers, sweaters, and denim jackets were worn with shirts made of satin, PVC, and terry cloth. Both pastel colors and bold patterns were popular and successfully replaced black.^[29]
• Desirable accessories during the mid-1990s included loafers, desert boots, chelsea boots, gold jewellery, boat shoes, chunky digital watches, solid colored ties, shoulder bags, and black/neon colored high-top sneakers replaced combat boots.^[30]

Modern preppy

• Preppy clothing was popular in the US,^[73] where wealthy young men wore khaki slacks, canvas^[74] boat shoes, and navy blue blazers with breast-pocket monogram or gold buttons bearing a family crest.^[74] In general, 1990s preppy was more casual than the almost dandified look of the 1980s as young men abandoned ascots and Oxford shoes in favor of Nantucket Reds, nautical-striped T-shirts, loafers, and madras cloth or gingham short-sleeved shirts.^[75]

Hip-Hop

• In Europe and North America, hip-hop fashion went mainstream in 1995, with oversized baseball jackets, baggy jeans, bomber jackets, Baja Jackets, and tracksuits popular among young men as casual wear.^[76] Simultaneously, industrial and military styles crept into mainstream fashion, with machinery pieces becoming accessories.^[22] Baseball caps started being worn forwards again.^[30]
• Southern hip hop provided a platform for Fashion designers and musical artists to collaborate forming an influential subculture of anti fashion and alternative fashion designs, especially the popular recycled clothing worn by Arrested Development and Goodie Mob.
• From 1995 onwards, men wore overalls, straight leg jeans, plaid pants,^[22] flat-front chinos, khaki pants,^[30] and camouflage pants worn ironically by anti-war protesters.^[22]
• In the late 1990s ski goggles became a popular accessory in hip hop fashion.^[77]

Late 1990s (1997–99)

African fashion

• During the mid and late 1990s,^[78] the silk Madiba shirt became popular in South Africa and the wider global community.^[79] From 1996-98, traditional African clothing began to face serious competition^[80] from cheap imported mitumba clothing^[81][82] as a consequence of the Kenyan and Tanzanian government's easing of trade restrictions during the early to mid 1990s.^[83] By the end of the decade, the safari jacket associated with kleptocrat dictator Mobutu Sese Seko of the Democratic Republic of the Congo and the previous South African Apartheid regime had declined in popularity, and was replaced as formal wear by the dashiki suit.^[84] Variants in green, yellow and black were worn as an alternative to the business suit by many African-Americans^[85] for Kwanzaa.^[86]

Rave culture and streetwear

• By the late 1990s, the grunge look became unfashionable. The emergence of the rave subculture had sparked a revival of interest in more stylish clothes, with name brand designers such as Calvin Klein and Ralph Lauren making a comeback.^[22] In Europe, jeans were more popular than ever before.^[62] Color started returning by 1997, with colors such as plum, charcoal, olive, and wine coming into.^[59] Colors continued to evolve from there until the return of bright colors by 1998,^[87] with shades such as "camillia rose", "blazing orange", "whisper pink", "hot coral", and a light-grayish blue called "wind chime" coming into style.^[60]
• Young men favored preppy brands such as The Gap, Old Navy and Abercrombie & Fitch. Sportswear such as casual jackets, T-shirts, sweaters, and tennis shoes became more acceptable to wear in public during the late 1990s, even to the point of the clothes being considered fashionable. Other popular trends included hoodies, jean shorts,^[22] khaki cargo pants,^[62] baggy basketball shorts, chinos,^[62] tracksuits and black bomber jackets with orange linings. This continued into the 2000s (decade).
• Much of men's fashion in 1997 was inspired by the 1996 film Swingers,^[59] leading to the popularization of the "dressy casual" look. Such apparel included blazers or leather jackets and bowling shirts in either a variety of prints or a solid color, and loose-fitting flat-front khaki chinos or jeans. Around this time it became fashionable to leave shirts untucked.

Business wear

• In Europe, single-breasted three and four button notch lapel suits in grey or navy blue, together with leather jackets based on the same cut as blazers, began to replace the double breasted 1980s power suits. The wide neckties of the early 1990s remained the norm, but the colors became darker and stripes and patterns were less common. In India and China, the Nehru suit and Mao suit declined in popularity in favor of conventional Western business wear.^[88] Tweed cloth and houndstooth sportcoats went out of fashion due to their association with older men.^[89] Dress shoes (usually in black) included chelsea boots with rounded or square toes, wingtips, and monkstraps.^[59]
• In America, an increasing number of men began to dress smart-casual and business casual, a trend kickstarted by Bill Gates of Microsoft.^[90] At more formal events such as weddings or proms, men often wear boxy three^[91] or four button, single-breasted suits with a brightly colored tie and an often matching dress shirt. Another trend was to wear black shirts, black ties, and black suits.^[58] Black leather reefer jackets and trenchcoats were also fashionable in the late 1990s.^[92]

Youth fashion

General trends

• The dominant youth clothing fad at the beginning of the 1990s was fluorescent clothing in blue, coral, orange, pink, and yellow. Hoop earrings were also a popular accessory for teenage girls and women in the first years of the 1990s. Plaid shirts were also popular. Popular colors for girls included coral, hot pink, bright mint, hot red, and turquoise. In Britain and the US, girls, tweens, teens, and college girls wore the outfit of an oversized tee shirts, sweat shirts with a turtleneck underneath, mid calf dresses with leggings, oversized sweaters especially v-neck sweaters over a turtleneck, slouch socks worn over leggings or sometimes sweatpants and Keds with their hair inusually in bangs with a headband or high ponytail or high side ponytail. It was not uncommon to see mothers dressed right along with their daughters in this outfit. Also girls, tweens, teens, and college girls wore wore black or white lace trimmed bike shorts with babydoll dresses, belts worn with dresses, Dress shorts worn with tights and ballet flats or sometimes with slouch socks over the tights and Keds, tights with slouch socks and Keds, leggings worn over pantyhose or tights with a pair of flats, sweaters, crew neck T-shirts, ballet flats, Keds, Converse Chuck Taylor All-Stars, boat shoes, shortalls worn in the summer with ballet flats or Keds, and in the winter with a long sleeved tee or turtleneck and tights and flats or Keds, leotards and pantywaist tops worn with jeans or skirts, colored jeans especially in medium and dark green, red, and purple worn rolled up to show off their slouch socks, long sleeved T-shirts, and athletic shorts such as the Nike Tempo. Boys wore soccer shorts, jean jackets, tartan shirts, tapered acid wash jeans, colored jeans in bright and light mint green, red, and purple colors sweatpants, and single, double or triple stripe athletic socks worn with everything from shorts to rolled jeans and khakis. In the Southern Suburbs of Chicago during the late 1980s and early 1990s, Z Cavericci pants and IOU sweatshirts were worn by members of the middle/upper-middle class.

• For much of the 1990s, particularly the middle years, teenage boys and girls bought and wore very simple clothes, such as overalls, flannel shirts, grey knitted sweaters, and backpacks. Popular stores selling these items included Gap and Urban Outfitters.^[29] In the late 1990s, American teenage girls imitated the look of British girl group All Saints, which consisted of baggy jeans, T-shirts, sweatshirts, tanktops, and trainers,^[93] as well as cargo pants, and crop tops.^[94]
• For younger children, the mid-late 1990s was the Golden Age of Disney films with T-shirts and sweaters featuring characters such as Simba, Mickey Mouse, Belle, Aladdin, and Winnie the Pooh. Tartan trousers, striped shirts, long sleeved polo shirts, Champion (sportswear) crew neck sweatshirts worn over a turtleneck, colored jeans bright mint, red, aqua and purple colors, jeans rolled up to show off their slouch socks, athletic shorts especially soccer shorts, slouch socks and sweaters were worn by young boys and girls in the UK and the US. Blue denim and railroad stripe overalls and shortalls were also popular for females, as seen on television and commercials throughout the decade, and for teenagers, some of whom would leave either strap hanging loose. A common outfit for tweens and teenage girls, was to wear an oversized tee, sweatshirt especially Champion brand, sweatshirt especially Champion brand over a turtleneck, babydoll, skirt or dress shorts with black opaque tights or leggings, white slouch socks, and Keds, boat shoes such as the Sperry Top-Sider, or Converse sneakers.

Grunge

• The new wave and heavy metal fashion of the 1980s lasted until 1992, when Grunge and hip hop fashion took over in popularity.^[95] By the mid-1990s the grunge style had gone mainstream in Britain and the US, resulting in a decline in bright colors from 1995 until late 1999, and was dominated by tartan flannel shirts, stonewashed blue jeans, and dark colors such as maroon, forest green, indigo, brown, white and black.
• Grunge fashion remained popular among the British skater subculture until the late 1990s as the hard-wearing, loose-fitting clothing was cheap and provided good protection.^[96] Members of the subculture were nicknamed grebos or moshers and included those who did not skate.

Hip-Hop

• The early 1990s saw widespread interest in hip hop and gangsta rap due to the influences of MC Hammer, Tupac Shakur, Eazy-E, Dr. Dre, N.W.A, Wu-Tang Clan, and Public Enemy. The sagging trend began in the early 1990s and continued until the 2010s. Wide leg jeans, Plaid, Khakis, Locs glasses, bomber jackets, tracksuits and baseball caps and snapback hats worn backwards became popular among hip hop fans together with gold chains, sovereign rings, and FUBU T-shirts.^[97] By the end of the decade, hip hop fashion had influenced many global subcultures, especially the British chavs with their tracksuits and white trainers, the sneakerheads of America and Asia, and the ICP fans known as Juggalos^[98] with their all-black outfits and evil clown corpse paint.^[99]

Britpop

• In the mid-1990s, indie rock, Madchester, and Britpop bands Blur, Stone Roses, and Oasis^[100] resulted in a revival of 1970s fashions, including Mod haircuts, aviator sunglasses, denim jackets, green parkas, harrington jackets, velvet sportcoats, striped shirts, Ben Sherman polo shirts, T-shirts bearing the RAF roundel,^[101] and Union Jack motifs including the dress worn by the Spice Girls' Geri Halliwell.^[102]

Psychobilly, punk and skater

• Hardcore punk fashion, which began in the 1970s, was very popular in the 1990s,^[103] especially among the skater subculture. Common items for pop punk and nu metal fans included bright colored/blond tipped spiky hair, long under sleeves, black hoodies, and baggy pants in black, mint blue, or red Royal Stewart tartan.
• In the US, Psychobilly bands Reverend Horton Heat and Rocket from the Crypt popularized brothel creepers, gas station shirts and dark-colored bowling shirts during the late 1990s.

Goth

• During the early to mid 1990s, goth fashion peaked in popularity among American, German and British teenagers seeking to break from the mainstream.^[104] Black leather trenchcoats, frilly poet shirts, winklepickers, velvet blazers, long black hair, fetish clothing, and tight pants were a common sight on both sexes, and girls often wore Victorian inspired corsets, lace gloves, Demonia boots, and short leather skirts.^[105][106]

Preppy

• The conservative preppy look of the 1980s remained popular among wealthy teenagers in the Northeastern US until the late 1990s, when many members of the subculture began adopting elements of hip hop fashion.^[107] Typical clothing for preppies of the 1990s included khaki chinos, navy blue blazers, Oxford shirts, brogues, Keds worn with leggings slouch socks and oversized sweatshirts, sweaters and tees, boat shoes, ballet flats, coach jackets, baseball jackets, shorts or skirts worn with blazers (for girls), shorts suit with dress shorts with tights underneath, ballet flats and a top and jacket, sweater over a turtleneck, and Champion crew neck sweatshirts worn over a turtleneck.^[108] A typical outfit included leggings with an oversized v neck sweater over a turtleneck, slouch socks, and Keds or Sperrys. Neat, well-groomed hairstyles were popular among upper elementary, middle school, high school and college age girls, including the bangs, straightened hime cut side bunches, or high regular ponytails worn with scrunchies and headbands.

1990s beauty trends

Hairstyles

Women's hairstyles

Women's hair in the early 1990s continued in the big, curly style of the 1980s. High and High sided ponytails continued through most of the decade, especially when playing sports and at the gym. Usually these were worn with a hair tie instead of a scrunchie. Bangs remained big throughout the decade, especially the "mall bangs" poofy style associated with the early 1990s. From 1994 until the early 2000s they got smaller and somewhat flatter and less poofy and laid closer to the forehead.

The pixie cut and Rachel haircut, based on the hairstyles of Jennifer Aniston in Friends and Marlo Thomas in That Girl, were popular in America from 1995 onwards.^[109] Around the same time red hair also became a desirable color for women, as well as feathered bangs,^[30] and mini hair-buns.^[110] From 1995 until 2008, dark-haired women tended to dye their hair a lighter color with blonde highlights (popularized by Jennifer Aniston).

In the late 1990s, the Bob cut was well-desired, popularized and rejuvenated by Victoria Beckham of the Spice Girls. This late 90s-style bob cut featured a center, side, or zig-zag parting, as opposed to the thick bangs of the early 1990s. The Farrah Fawcett hairstyle made a comeback in 1997, with highlights going hand-in-hand with this revival.^[111] Other late 1990s haircuts included "Felicity curls" (popularized by Keri Russell in the hit TV show Felicity, the Fishtail Half-Up, and pigtails,^[110] as well as the continuation of mid 1990s hairdos.

Men's hairstyles

The 1990s generally saw the continued popularity of longer hair on men. In the early 1990s, curtained hair, mullets, and ponytails were popular. Other trends included Flattops, Hi-top fades, and cornrows.^[112]

In the mid 1990s, men's hairstyle trends went in several different directions. Younger men who were more amenable had adopted the Caesar cut,^[113] either natural or dyed. This style was popularized by George Clooney^[114] on the hit TV show ER in season two, which premiered in mid 1995. More rebellious young men went for longer, unkempt "grunge" hair,^[112] often with a center parting. The curtained hairstyle was at its peak in popularity, and sideburns went out of style.^[115] Meanwhile, most professional men over 30 had conservative 1950s style bouffant haircuts or the Caesar cut.^[112]

By 1999 it was considered unstylish and unattractive for men and boys to have longer hair.As a result, short hair completely took over. From 1999 onwards, aside from curtained hair (which was popular throughout the decade), spiky hair,^[112] bleached hair,^[112] crew cuts, and variants of the quiff became popular among younger men. Dark haired men dyed their spikes blonde or added wavy blonde streaks, a trend which continued into the early 2000s (decade). Variants of the surfer hair was popular among rock musicians during that time period. For African-American men, the cornrows (popularized by former NBA player Allen Iverson) and buzz cut were a popular trend that continued into the early 2000s.

Children's and teenager's hairstyles

For teenage boys longer hair was popular in the early to mid-1990s, including collar-length curtained hair, Long, unkempt grunge hair, blond surfer hair popular among some Britpop fans, and dreadlocks. During the mid-1990s, the much-ridiculed bowl cut became a fad among skaters, while hip-hop fans wore a variant of the flattop known as the Hi-top fade. In the late 1990s, hair was usually buzzed very short for an athletic look, although a few grunge fans grew their hair long in reaction to this.

For teenage girls and younger children, hair was worn long with heavily teased bangs called "mall bangs" which were long fringes covering the forehead. Alice bands, Headbands and scrunchies of various styles and colors (especially red, navy blue polka dot, plaid and neon) were popular with girls throughout the early and mid 1990s, and they frequently wore them with twin pigtails, or high or high side ponytails and bangs. Also hair pulled to the side over one shoulder sometimes in a braid was seen. Many times in combination with bangs. Bangs and ponytail hair style remained popular with girls throughout the 2000s and the 2010s. Bangs are now less poofy and like "mall bangs" and lay closer to the forehead. It is not uncommon to still see Scrunchies but many times ponytails are seen are with hair ties and bows instead.

Makeup and cosmetic trends

Women's makeup in the early 1990s primarily consisted of dark red lipstick and neutral eyes.^[117] Around 1992 the "grunge look" came into style among younger women and the look was based on dark red lipstick and smudged eyeliner and eyeshadow. Both styles of makeup continued into 1994,^[118] but went out of style the next year.

The trends in makeup shifted in the mid 1990s. In 1995, nude shades became desirable and women had a broader color palette in brown. Another makeup trend that emerged was matte lipsticks, with deep shades of red and dark wine colors worn as part of night makeup.^[119] Blue-frosted eye shadow became fashionable,^[30] and was eventually integrated into the Y2K makeup of the late 1990s/early 2000s (decade). Gothic makeup had broken into the mainstream, having been made up of vamp lipstick (or even black lipstick), heavy mascara and eyeliner, often purple-tinted eye shadow (or else very dark blue), and extremely pale foundation. The Gothic makeup remained relevant in the later years of the decade.

By 1999, glittery, sparkling makeup had come into style.^[120] This was called "Y2K makeup", consisting of facial glitter and lip gloss. Blue-frosted eye shadow remained a staple of late 1990s makeup, although silver was ideal look. Dark eyeliner was considered bodacious. Pale, shiny lips became desirable, as lip gloss largely replaced lipstick.^[117] An alternative for those who did not like metallics were purples and browns.^[120] Goth makeup and Y2K makeup continued into the early 2000s.

Gallery

A selection of images related to the period.

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  Converse All Stars, popular in the early 1990s
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  Grunge clothing, popular from 1992–1996. (Kurt Cobain, 1992)
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  The catsuit became a trend in the late 1990s. Normally made of latex, PVC, or spandex, it was often worn with high-heeled boots.
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  Dancers at America's Snoqualmie Moondance Festival in 1992
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  The German electronic rock duo Das Ich, 1993. Their aspect shows the influence of the Goth look which returned in the 1990s.
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  African-American teenager with Hitop fade, popular in the early 1990s.
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  Crop tops, popular from 1994–2003.
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  Slap bracelet worn by young girls in the early-1990s
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  Baseball jacket was popular among hip-hop fans in the mid-1990s
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  Dutch high school prom, 1994
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  US First Lady Hillary Clinton wearing straw panama hat, 1995
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  Bomber jacket with orange lining, popular from the mid-late 1990s
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  Lois McMaster Bujold with Pixie cut and denim western shirt, 1996
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  Women's side gusset shoes popular during the mid and late 1990s among preppy and hip-hop subculture.
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  Go-go boots became fashionable again in 1995. They were worn by women of the hip-hop and preppy subcultures.
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  Block-heeled shoes, popular from 1995 until 2001.
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  Woman with Rachel haircut, late 1990s.
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  Women's hair was straight and usually styled with a short fringe cut, known as a hime cut. In Europe, long dresses were popular for day and evening wear.
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  Double breasted power suit with large shoulder pads worn in the European workplace, 1998
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  Two women wearing bandanas, 1999.

See also

• 2000s in fashion
• 1980s in fashion

References