Zindagi (TV channel)

Not to be confused with the Pakistani television channel, ARY Zindagi.
Zindagi TV
Zee Zindagi Logo
Launched June 23, 2014 (2014-06-23)[1]
Owned by Zee Entertainment Enterprises (ZEEL)[2]
Picture format 576i (4:3) (SDTV)
Slogan Jodey Dilon Ko[1][3][4]
(Brings Hearts Closer)
Country India
Language Urdu
Sister channel(s) &TV
Zee TV
(For full list see, list of channels owned by ZEEL)
Website Official website
Availability
Satellite
Airtel Digital TV (India) Channel 123 (SD)
Dish TV (India) Channel 104 (SD)
Reliance Digital TV (India) Channel 213 (SD)
Tata Sky (India) Channel 137 (SD)
Videocon d2h (India) Channel 116 (SD)
NayaTel HD (Pakistan)

Channel 166 (SD)

Cable
AMBC Digital (Kolkata, India) Channel 212 (SD)
Hathway Digital (Kolkata, India) Channel 8 (SD)
Manthan Digital (Kolkata, India) Channel 410 (SD) [5]
Siti Cable (Kolkata, India) Channel 117 (SD)

Zindagi (also known as Zindagi TV and, Zee Zindagi) is an Indian Urdu language entertainment television channel, owned by the Zee Entertainment Enterprises (ZEEL).[3][4][6][7][8][9] Launched on 23 June 2014, ZEEL invested ₹1 billion to launch the network.[10] The channel in its early days aired only syndicated Urdu television shows from Pakistan.[4][11][12] And when the channel was launched, ZEEL had declared that Zindagi would also telecast television shows from various others Muslim countries such as Bangladesh, Egypt, Iran, Turkey, and Kuwait, in the future.[3][13][14][15]

The channel thus initially launched with the premise of airing only programs that featured characters outside of India.[3] It also promoted itself as a channel broadcasting short-run programming and as India's only premium Hindi-Urdu entertainment channel, rather than on-going, indefinite serials.[6][16][17][18][19] Its syndicated Pakistani telenovela, Aunn Zara, premiered on 23 June 2014, the day the channel was launched,[6] and ended its run on Zindagi on 12 July 2014,[20] thus, making Zindagi the first Hindi general entertainment channel in India, to end a show in 20 days.[21]

In early-May 2015, Zindagi for the first time in its history launched two shows of US origin, dubbed in Hindi-Urdu. One was Simply Beautiful, a health and beauty tips show hosted by Roni Proter, while the other was Nirmala's Spice World, a cookery show hosted by Chef Nirmala Narine. This was followed by the launch of Naturally Delicious (dubbed in Hindi-Urdu) in mid-June 2015.[22] The channel also launched its first original Indian production, Shukriya, a reality show, in early-August 2015. Shukriya provides a platform to common people to come on television, share their personal stories, and say 'thank you' to their dear and loved ones.[23][24][25][26] Zindagi also formed a partnership with BIG FM 92.7 for seven weeks, starting on 27 July 2015 (nearly two weeks before Shukriya's launch), to promote Shukriya through the radio using various methods, programmes, and special segments. This promotion on BIG FM spanned across its 24 radio stations based in various cities of India.[27]

Zindagi announced plans to venture into original fiction programming with two programmes, Bhaage Re Mann [28] and Aadhe Adhoore.[29] Zindagi has also commissioned 6 telefilms each from Pakistan and India film makers for broadcast.[30][31] Zindagi has also become the first Indian GEC to produce theatre productions in India.[32]

Programmes

See also

References

  1. 1 2 "ZEEL to launch Hindi GEC 'Zindagi' with content produced overseas". afaqs news. 19 May 2014.
  2. ↑ "Zee Entertainment to launch Hindi channel Zindagi: Punit Goenka". Live mint. 19 May 2014.
  3. 1 2 3 4 "5 reasons that make Zee's new channel 'Zindagi' a must-watch". dnaindia. 20 June 2014. Retrieved 14 July 2014.
  4. 1 2 3 Srivastava, Priyanka (4 June 2014). "Pakistani TV shows to be back on Indian small screen". India Today. Retrieved 14 July 2014.
  5. ↑ Availability on DTH and Cable
  6. 1 2 3 "Bye-bye unending television dramas, welcome Zindagi". Times of India. 1 July 2014. Retrieved 14 July 2014.
  7. ↑ "New Hindi channel Zindagi". Zee News. 19 May 2014.
  8. ↑ "Zindagi Gulzar Hai: cross-border love on screen". Hindustan Times. 7 June 2014. Retrieved 14 July 2014.
  9. ↑ "Imran Abbas glad 'Zindagi' will air Pakistan's best shows". indianexpress.com. 17 June 2014. Retrieved 14 July 2014.
  10. ↑ Chatterjee, Purvita (21 May 2014). "Zee Entertainment earmarks 100 crores for new channel". The Hindu.
  11. ↑ "You can soon watch famous Pakistani soaps on Zee Entertainment's new Zindagi channel". DNA Webdesk. Daily News and Analysis. 22 May 2014.
  12. ↑ "Spotlight: A lifeline called Zindagi". DAWN.com (Asra Pasha). Retrieved 24 June 2014.
  13. ↑ Nair, Nithya (24 June 2014). "Zee launches new channel 'Zindagi' with serials from Pakistan". India.com. Retrieved 9 July 2014.
  14. ↑ Das, R. Krishna (17 June 2014). "Zee eyes 'positive' returns from new channel Zindagi". Business Standard. Retrieved 9 July 2014.
  15. ↑ Das, R. Krishna (17 June 2014). "Zindagi to launch new shows from the Muslim World". Business Standard. Retrieved 9 July 2014.
  16. ↑ TNN (28 February 2015). "New show Shikkan on Zindagi channel". The Times of India. Retrieved 12 August 2015.
  17. ↑ "Content differentiation has been the clear winner for Zindagi: Punit Goenka". 27 December 2014. Retrieved 12 August 2015.
  18. ↑ "Zindagi - Winning Accolades!". Zee TV. Retrieved 12 August 2015.
  19. ↑ Sharma, Nandini. "Gear Up For Two New Shows On Zindagi". businessinsider.in. Retrieved 14 July 2014.
  20. ↑ "'Aunn Zara', Zindagi's refreshing love story draws for a season closure today". dnaindia. Retrieved 14 July 2014.
  21. ↑ "Zindagi: New TV channel keeps its promise of new shows every month". Times of India. 13 July 2014. Retrieved 14 July 2014.
  22. ↑ "Zindagi opens afternoon band with new shows". afaqs!. 1 May 2015. Retrieved 10 August 2015.
  23. ↑ IANS (19 July 2015). "Indian production on Zindagi channel soon". The Times of India. Retrieved 10 August 2015.
  24. ↑ "Zindagi Launches Non-fiction Show 'Shukriya' on Gratitude". India West. 5 August 2015. Retrieved 10 August 2015.
  25. ↑ "Zindagi forays into original non-fiction programming with 'Shukriya'". indiantelevision.com. 5 August 2015. Retrieved 10 August 2015.
  26. ↑ "TV show Shukriya explores uncommon relations of common people". Hindustan Times. 7 August 2015. Retrieved 10 August 2015.
  27. ↑ "Zindagi Partners with BIG FM to Give its Listeners a Unique 'Shukriya' Eeperience". 30 July 2015. Retrieved 10 August 2015.
  28. ↑ "TV show 'Bhaage Re Mann' launched". IANS. Business Standard. November 21, 2015. Retrieved November 26, 2015.
  29. ↑ Baddhan, Raj (November 3, 2015). "Zindagi to launch two original Indian fictional shows".
  30. ↑ "Zee eyes bigger GEC market share with new channel 'Zindagi'". dna. DNA India. May 19, 2014.
  31. ↑ "Humayun Saeed and Marina Khan return in 'Lala Begum'". Dawn. July 3, 2015.
  32. ↑ Daftuar, Swati (January 15, 2016). "A new stage for theatre". The Hindu.
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