Zee Smile

Zee Smile
Zee Smile
Launched 11 September 2004[1]
Owned by Zee Entertainment Enterprises
Picture format 1080i HDTV
720p
576i SDTV
480i SDTV
Country India
Headquarters New Delhi, India
Sister channel(s) Zee TV
Zee Anmol
Zee Cinema
Zee News
Website http://www.zeetelevision.com/
Availability
Satellite
Dish TV Channel 101
Airtel digital TV Channel 123
Dish Network (USA) Channel 617
Cable
Hathway Channel 20
Destiny Cable Channel 124 (Digital)
SkyCable Channel 124 (Digital)
SkyCable Cavite (Cavite Cable TV) Channel 72 (note: moved to Channel 74
Effective: Jan. 2011)
Cablelink Channel 244

Zee Smile was a general entertainment channel that was launched on 11 September 2004.[1] The channel was launched by Zee Network as Smile TV, but on 28 March 2005 as part of Zee Network's revamp, the channel was renamed as Zee Smile.[2][3]

In March 2015, Zee Smile announced a revamp with Shailja Kejriwal in charge of the project.[4]

The broadcasters of this channel shut it down on 15 January 2016.

History

The first logo of Zee Smile as Smile TV, used from 11 September 2004 until 28 March 2005
The second logo of Zee Smile, used from 28 March 2005 until 18 June 2011

The channel was established by Essel Group under the stewardship of Ashish Kaul, VP of Corporate Brand Development[5] and Nitin Vaidya, business head of Smile TV.[6] Along with sitcoms, the channel also broadcast game shows, comedy chat shows, and comedy movies. The channel also acquired various comic formats from other countries as well as Indian formats in a plan to generate more revenue.[7]

References

  1. 1 2 Shukla, Archana (5 September 2004). "Zee Network to launch comedy channel". The Economic Times.
  2. "Zee dons new look". Indiantelevision.com. 28 March 2005.
  3. "Smile TV to be rebranded". Ps Marketing. 2005.
  4. "Zee Smile set for a revamp; Shailja to head". Indian Television. Retrieved 16 March 2015.
  5. "Smile TV". The Tribune. 7 September 2005.
  6. "Nitin Vaidya made Smile TV business head". Indiantelevision.com. 26 October 2004.
  7. "Zee Smile looks to acquire global formats". Indiantelevision.com. 14 June 2005.

External links

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