ZED.TO

Introducing ByoLogyc to ZED.TO audiences.

ZED.TO[1] was an alternate reality game run in Toronto in 2012. Players assumed roles as interns and employees in a fictional and futuristic biotechnology corporation called ByoLogyc,[2] and experienced the company's rise and disastrous fall first-hand through social media, online videos and websites, and live-action immersive theatrical events.

ZED.TO was produced by Toronto design collective The Mission Business;[3] founded by Elenna Mosoff, Trevor Haldenby, Martha Haldenby, David Fono, and Byron Laviolette and was crowdfunded on indiegogo in 2012.[4]

Recognition

ZED.TO won the inaugural Performance Innovation Award at the 2012 Toronto Fringe Festival,[5] as well as Best In Show at the 2012 World Future Society Beta Launch competition,[6] Best in Biological Design at Autodesk University,[7] and Best in Cross-Platform Fiction at the 2012 Digi Awards.[8]

Cast Members

References

  1. ↑ "ZED.TO". The Mission Business. Retrieved 2 January 2013.
  2. ↑ "ByoLogyc Corporate Website". ByoLogyc. Retrieved 2 January 2013.
  3. ↑ "The Mission Business". The Mission Business. Retrieved 2 January 2013.
  4. ↑ "IndieGoGo - ZED.TO". 2012. Retrieved 20 June 2015.
  5. ↑ "awards, best of the fringe, best of fringekids! & patron’s pick". Toronto Fringe Festival. Retrieved 2 January 2013.
  6. ↑ Tucker, Patrick. "Innovators Go on Display at Futurists: BetaLaunch 2012". World Future Society 2012 Conference Review. World Future Society.
  7. ↑ "Autodesk University 2012: How the Masters Create in 2025". Autodesk. Retrieved 2 January 2013.
  8. ↑ "2012 Digi Awards - Winners Circle". Digi Awards. Retrieved 2 January 2013.

External links

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