Yarona FM

Yarona FM is a radio station based in Gaborone Botswana with a core broadcast audience of youth (age 14), with a spill out to ages 35. The radio station started its 24 hour broadcast on August 22, 1999, and at first was primarily a local broadcaster within Gaborone ( the capital city of Botswana) covering a radius of 50 km from its central transmitter. In June 2007 the station was offered a national broadcast license by the Botswana Telecommunications authority and began a national rollout covering Botswana's major centres: Lobatse, Mahalapye, Serowe, Palapye, Selibe Phikwe, Francistown and Maun.

The official Yaronafm logo since April 2008

Brand

From its conception, Yarona FM has identified itself with the "freshest" and newest songs, targeted towards Botswana's urban youth audience. Its initial tag lines were "Re tswhere vibe": setswana for "we've got the vibe" and "blazing GC's most rocking tunes". When the station went national in 2008, the tag line changed to "Live the music". Yarona FM is a positive, upwardly mobile forward thinking brand that encapsulates the aspirations, style, language, lives and future of the Youth of Botswana.

The official Yaronafm logo used between August 1999 and March 2008

Frequencies(From South to North)

Until April 2008, the radio station was broadcasting through the frequency 106.6 FM, which was part of its logo and brand until 7 more frequencies were added.

Popular past presenters

Japs, Luzboy, Stups dawg, Big Duke (Current Programmes Manager), Chawa Bale, Dollar Mac, Tshepo Ntshole, Dig Nash, Otis Fraser, Kepi, O'neal, Junior Psy, Jazelle,Owen Rampha ( previous Station manager), McD, Kingdom, Dum-luv, and Big Fish were all popular names identified with the Yarona FM brand in the past. Many of these have now moved on to other local radio stations or to other ventures. Of late, and due to the high standards at Yarona FM, the station has become the number one breeding ground for talent amongst other broadcast entities in Botswana.

The youngest presenter in the history of the station are Kabelo "Japs" Tlhomelang (at age 15), airing in July 2000 with Kgosi "Dollar Mac" Kgosidintsi.

Current line-up

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

External links

This article is issued from Wikipedia - version of the Thursday, January 14, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.