Free Radio Herefordshire & Worcestershire
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| Broadcast area | Herefordshire and Worcestershire |
|---|---|
| Slogan | "Let The Music Set You Free" |
| Frequency |
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| First air date | 4 October 1982 |
| Format | CHR |
| Audience share | 8.5% (September 2012, ) |
| Owner | Orion Media |
| Website |
freeradio freeradio |
Free Radio Herefordshire & Worcestershire (formerly Radio Wyvern) is an Independent Local Radio station serving Herefordshire and Worcestershire. The station, owned and operated by Orion Media, broadcasts from studios in Worcester on 96.7, 97.6, and 102.8 FM, and is part of the Free Radio network.
History
Radio Wyvern originally went on-air on 4 October 1982. The original Wyvern name derived from the River Wye and River Severn, the rivers running through Hereford and Worcester respectively (the name was proposed in the 1970s for what would become the county of Hereford and Worcester). The initial Presentation team consisted of Sammy Southall at Breakfast, Roy Leonard in the morning, Graham Hughes in the afternoon and rock shows, and Mike George at drivetime. Weekend presenters included Jeff Roberts, Rob Yarnold and Bob Lee. Managing Director from 1984 until 1996 was Norman Bilton who joined Wyvern from Two Counties Radio in Bournemouth and Metro Radio in Newcastle.
In its early days, the station opened at 6am (7am on Sundays) and closed at 8pm, before it extended broadcasting hours to 24 hours a day by joining up with Beacon Radio from 10pm and then a wider network of Midlands stations from 1am. Radio Wyvern took the SuperStation overnight service in the late 1980s, and when that closed abruptly, a local Late Show was introduced, with the overnight output from 1am shared with BRMB and Mercia FM.
Saturday mornings were alive with the 'Saturday Zoo Crew' - The Professor, Curvy Claire and Ed Douglas (who also presented a brilliant and quirky nightly evening show). The Zoo Show and Ed's evening programme also featured 'The Ed Douglas Fan Club' (Tim Gunter from Monmouth) - which consisted of spoof characters such as John (Johnny) Cole (Cheerio Now and is your Daddy in?), Captain Balderdash, Corporal Nappyrash, Lady Balderdash, Dame Edna, Jason Donovan (he's not here really Emily) et al. These were all voiced by Tim with no scripts but often supported by his Music mixes (Ed Douglas Megamix) and ridiculous jingles. Ed & Tim were renowned for taking the mickey out of Head of Programming Sammy Southall, including a classic 'Proper Clutch Control' driving lesson. Ed Douglas moved to BBC Hereford & Worcester and then BBC Southern Counties.
Other notable personnel were 'Dance Factory' Rich Edwards and Jason Harrold (>Red Dragon and then Heart Radio in 2015)
After its licence was renewed in 1994, the station split into Wyvern FM, playing newer music, and Wyvern AM (Quality and Variety), which was essentially a gold service, with both services initially simulcasting from 7pm-6am. The AM station was rebranded as Classic Gold soon afterwards, and was sold to Murfin Music International because of ownership regulations and the large overlap with neighbouring Classic Gold 774 in Gloucestershire. Some time later, it was rebranded as Classic Hits, and by this time a fully-fledged local service, with no links to Wyvern FM or the Classic Gold network. In 2007, Laser Broadcasting abruptly relaunched the AM station as SunshineRadio.
The station has played host to many well-known broadcasters over the years. Neil Fox began his professional broadcasting career here in 1984, and the line Wyvern News, this is Howard Hughes became very familiar to listeners. Rich Edwards, who joined in the very early days, presented on Classic Hits until its abrupt closure in 2007. David Holdsworth, now with the BBC was the station's News Editor, and Eleanor Oldroyd, now with Five Live, was a member of the Sport team. Several of the original presenters including Mike George, Graham Hughes, and Roy Leonard went on to long careers with BBC radio and TV.
Wyvern was latterly acquired by GWR and later, Global Radio, who moved the station to new studios at Kirkham House in the Perdiswell Park area of Worcester. On 8 August 2008, it was confirmed that due to competition 'conflict of interests' in the West Midlands (and in other areas), Wyvern FM would be sold by Global Radio, along with other West Midlands owned GCap/Global stations BRMB, Mercia FM, Heart 106, and Beacon Radio. In July 2009, the station was sold officially to a company backed by Lloyds Development Capital and Phil Riley[1] called Orion Media. Following the take over In January 2010, Wyvern FM rebranded as Wyvern and launched a new station slogan, "Made for Herefordshire & Worcestershire".
On 9 January 2012, Orion Media announced that Wyvern would be rebranded as Free Radio Herefordshire and Worcestershire from April 2012, along with its sister West Midlands stations BRMB, Beacon, and Mercia. Local programming is retained at breakfast and weekday drivetime.[2][3]
The Wyvern brand was phased out on 21 March 2012 in preparation for the rebrand, which took place at 7pm on Monday 26 March 2012.
Programming
Local programming is currently produced and broadcast from Free Radio's Worcester studios from 6-9am and 3-7pm on weekdays and from 7-11am at weekends, with the majority of networked programming broadcast from Free Radio's Birmingham studios. The former Sunday morning show with Sam Nixon and Mark Rhodes that aired until 20 Deccember 2015 originated from the Bauer Media studios in Soho, Central London, while The Vodafone Big Top 40 is produced by Global Radio at its Capital studios in London for broadcast on 145 commercial radio stations in the UK.
The station's main presenters include Richard Hurst and Helen Wheels (Hursty and Helen) and David Francis (weekday drivetime).
Past presenters
- Sammy Southall
- Elliott Webb (now at Heart Gloucestershire)
- Robin Banks (now runs Robin Banks Consultancy and Coaching)
- Dean Roberts (now at BBC WM)
- Davinia Palmer
- Neil Fox (now at Magic 105.4)
- Mike George (now at BBC Hereford & Worcester)[4]
- Richard Clarke (now at Heart Solent)
- Sam and Mark
References
- ↑ Radio Today
- ↑ BRMB, Mercia, Beacon, Wyvern to be Free, Radio Today, 9 January 2012
- ↑ Feature: Orion's Phil Riley on Free Radio, RadioToday, 11 January 2012
- ↑ "The Media briefing". Briefing Media Ltd. Retrieved 27 July 2012.
External links
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Coordinates: 52°13′01″N 2°12′57″W / 52.2169°N 2.2158°W