WonderHowTo

Wonder How To, Inc.
Type Private
Founded Santa Monica, California
July 28, 2006[1]
Headquarters Santa Monica, California
Key people Stephen Chao, Co-Founder and CEO
Michael Goedecke, Co-Founder and Head of Product & Technology
Bryan Crow, CTO
Employees 12[2]
Website wonderhowto.com
Alexa rank Negative increase 3,126 (April 2014)[3]
Type of site Instructional Video Guide
Advertising Banner ads
Launched January 30, 2008[4]
Current status Active

WonderHowTo is a community-developed instructional video guide website launched on January 30, 2008.[4] WonderHowTo acts as both a directory and search engine for how-to videos on the web. The free-access website is privately owned and operated by Wonder How To, Inc.

WonderHowTo was founded in 2006 by Stephen Chao and Michael Goedecke.[5] Backed by Cambridge, Massachusetts based General Catalyst Partners,[6] WonderHowTo.com launched as the world's largest free how-to video resource with almost 90,000 entries, hitting the 100,000th mark in less than two months.[5] By March 2008, the site’s audience grew to 300,000 monthly unique visitors and 800,000 by July (source: Google Analytics).[7] Partner Scripps Networks contributes instructional segments as well as handling advertising for the site.[8][9]

Employing both human and automated curation, the how-to supersite aggregates and organizes links to thousands of videos featured on other popular how-to video site publishers, as well as specialized collections of how-to video from niche-targeted sites and servers worldwide. WonderHowTo is headquartered in Santa Monica, California.[5]

Partners

On October 7, 2008, WonderHowTo signed a syndication partnership deal with VideoJug. Under the terms of the agreement, VideoJug will provide the video content to the website in return for licence fees and/or a cut of ad revenues.[10]

See also

References

  1. ↑ http://www.quarkbase.com/show/wonderhowto.com
  2. ↑ http://www.crunchbase.com/company/wonderhowto
  3. ↑ "Wonderhowto.com Site Info". Alexa Internet. Retrieved 2014-04-01.
  4. 1 2 http://www.thedeal.com/techconfidential/vc-ratings/vc-ratings/the-wraps-have-come-off.php WonderHowTo seeks edge in crowded video field by uniting content from around the Web
  5. 1 2 3 http://www.reuters.com/article/pressRelease/idUS221503+27-Mar-2008+BW20080327 Reuters: WonderHowTo.Com Soars Past 100,000 How-To Video Mark
  6. ↑ http://www.dmwmedia.com/news/2008/01/30/how-video-site-wonderhowto.com-raises-funds DMW: How-to Video Site WonderHowTo.com Raises Funds
  7. ↑ http://articles.latimes.com/2008/aug/10/business/fi-himi10 LA Times: He aims to stand out, even behind the scenes
  8. ↑ http://www.nytimes.com/2008/01/30/business/media/30chao.html?_r=2&ex=1359435600&en=0d4d5360fb697def&ei=5088&partner=rssnyt&emc=rss&pagewanted=all&oref=slogin&oref=slogin NYT: TV Showman, Once Exiled, Returns With Video Site
  9. ↑ http://www.paidcontent.org/entry/419-how-to-video-site-wonderhowto-raises-first-round/ How To Video Site WonderHowTo Raises First Round; Chao’s Return
  10. ↑ http://www.brandrepublic.com/News/851355/VideoJug-signs-five-content-syndication-deals/ VideoJug signs five content syndication deals

External links

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