Maxims Casino
Genting Club Westcliff is a gambling establishment located on the Western Esplanade, Westcliff-on-Sea, Essex, England, on the seafront overlooking the Thames estuary.
The original "Westcliff" and "Waterfront" Casinos were established in the 1970s and it was originally at the Mill House in Station Road. It opened at its present site, formerly an open air swimming pool and then a boat deck as part of The Westcliff Leisure Centre, in 1987. It has developed into the largest provincial casino and the second largest in Britain. The casino was first run by Brent Walker, and then by R J Bown Holdings. It was bought by Genting UK for an estimated £30,000,000.
The casino features many slots and Electronic Roulette terminals and twenty table games (single zero American Roulette, Baccarat, Three Card Poker, Blackjack and Two Way Texas Hold'em Poker) as well as a 120 cover restaurant overlooking the Thames Estuary.
Only a small part of the entire building is used by the public. The building itself actually descends three floors down.
In November 2007, the two sister casinos, "Spielers' Casino" and "Westcliff Casino", were refurbished by Genting Stanley to create the clubs named Southend Mint and Southend Maxims respectively. Most recently in 2012, the casino underwent a multi-million pound refurbishment and was renamed Genting Club Westcliff.
In recent years, the casino has become a well known leisure destination, offering regular live entertainment, talent competitions and themed music nights. In addition the casino often houses charity events including fashion shows, dinners and quiz nights.
The casino has dedicated free parking spaces for its patrons.
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Coordinates: 51°32′00″N 0°42′08″E / 51.5333°N 0.7021°E