Weekend (magazine)

Weekend
Frequency weekly
Year founded 1951
Final issue 1979
Company Montreal Star, FP Publications
Country  Canada
Based in Montreal
Language English

Weekend was a long-running Canadian magazine and newspaper supplement. The Montreal Standard was founded in 1905 as a weekly newspaper and was purchased by the Montreal Star in 1925. In 1951 the Standard was relaunched in magazine format as Weekend Picture Magazine serving as a newspaper supplement for the Montreal Star and eight other local newspapers across Canada. Eventually shortening its name to Weekend, the magazine included features writing, cultural and entertainment reporting, cartoons by Doug Wright, colour advertising and photographs and recipes among other items. The magazine began with a circulation of 900,000 and peaked in the 1960s when it was carried in 41 newspapers and had a circulation of 2.5 million, making it the largest circulation magazine in Canada.[1][2] In 1959 a French-language edition, Perspectives, was launched.[2]

In the mid-1960s the Southam newspaper chain launched its own newspaper supplement, The Canadian which replaced Weekend in Southam's newspapers and competed with Weekend for advertising, talent and readers. In addition, the introduction of colour television into Canada in the late 1960s also hurt the magazine.

In 1977, the magazine's editorial offices moved to Toronto. In 1979, Weekend merged with its rival to become Canadian Weekend which was subsequently renamed Today before ceasing publication in 1982.

See also

References

  1. ↑ J.L. Granatstein. "Weekend Magazine". The Canadian Encyclopedia. Retrieved 2013-10-06.
  2. 1 2 "Archives Search - Library and Archives Canada". Collectionscanada.gc.ca. Retrieved 2013-10-06.


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