WZCB

WZCB

City of license	Dublin, Ohio
Broadcast area	Columbus, Ohio
Branding	106.7 The Beat
Slogan	Columbus' REAL Hip Hop and R&B!
Frequency	106.7 MHz (also on HD Radio)
First air date	December 1, 1979 (as WMRN-FM at 106.9) December 1, 2007 (as WRXS)
Format	Mainstream Urban
ERP	3,000 watts
HAAT	144 meters
Class	A
Facility ID	40170
Callsign meaning	Columbus Beat
Former callsigns	WCGX (2010–2014) WRXS (2007–10) WMRN-FM (1979–2007) WMRN (–1979)
Former frequencies	106.9 MHz (1979–2007)
Owner	iHeartMedia (Citicasters Licenses, Inc.)
Sister stations	WCOL, WODC, WNCI, WTVN, WXZX, WYTS
Webcast	Listen Live
Website	1067thebeat.com

WZCB (106.7 FM) — branded as 106.7 The Beat — is a commercial mainstream urban radio station in Columbus, Ohio currently owned by iHeartMedia. The station began using its current call letters on September 26, 2014. The studios are in West Columbus, and the transmitter is in Northeast Columbus.

History

WMRN: Buckeye Country 107

WMRN (106.9 FM) — branded Buckeye Country 107 and eventually just WMRN 107 — had served Marion, Ohio under a country music format. On December 1, 2007, the station was relicensed to Dublin, Ohio and began targeting the Columbus radio market; the station frequency also had moved to 106.7 MHz. Prior to the announced launch, iHeartMedia (then known as Clear Channel Communications) registered a large number of web domains with various formats and brandings to throw off competitors from switching to null the impact of their launch. Stunting on-air consisted of television theme songs as "TV 106.7". The former country format moved to 94.3 MHz (formerly WDIF-FM); the WMRN call letters returned to that station in January 2008.

WRXS: Radio 106.7

WRXS logo

On December 13, 2007 at noon, the new WRXS officially unveiled its true format, modern rock, as Radio 106.7.^[1] The first song played on Radio 106.7 was "Radio, Radio" by Elvis Costello.

When Radio 106.7 first started in 2007, presentation heavily centered on modern rock music from the 1990s, as well as featuring selected songs from the mid-1970s through the end of the 1980s as well as current product. Overall, the station came across as "lighter" than typical Modern Rock radio stations. This type of presentation is highly similar to those at several other Clear Channel operations in Philadelphia, Grand Rapids, MI, and Hartford, CT. On May 2, 2009, the station tweaked its format by dropping the lighter alternative music and adding more hard rock to its rotation to compete with independent WWCD. On January 7, 2010 the station added Rover's Morning Glory to its morning lineup.

WCGX: Gen-X Radio

On June 28, 2010, the station switched to a 90's pop/rock centered format as Gen-X Radio", and changed their call letters to WCGX; Rover's Morning Glory was removed from the schedule. The first song played in the new format was "Get Ready For This" by 2 Unlimited.

As of October 2011, WCGX shifted from 90's hits to a modern AC direction, phasing out all rhythmic product. The alternative product remained, and it has increased the amount of currents from the genre.

X106.7

On December 19, 2011, at 6 PM, WCGX officially dropped the "Gen" from their name, calling themselves "X106.7" and officially shifted to modern rock. X106.7 positioned as "Columbus' Alternative Station". This put them in competition with mot only WWCD, but WRKZ. As a result, ratings were in the middle of the pack for most of X's tenure. The "X" format moved to WBWR-HD2, and eventually to the main signal 105.7 FM itself that December.

106.7 The Beat

On September 19, 2014, at Noon, after playing Closing Time by Semisonic, WCGX switched to an urban format as "106.7 The Beat", along with a switch of call letters to WZCB.^[2] WZCB picked up The Breakfast Club morning show, competing with Radio One's WCKX.

References

External links

• Official website
• Query the FCC's FM station database for WZCB
• Radio-Locator information on WZCB
• Query Nielsen Audio's FM station database for WZCB

Coordinates: 40°09′32″N 82°55′23″W / 40.159°N 82.923°W / 40.159; -82.923