WWFW

WWFW
City of license	Fort Wayne, Indiana
Broadcast area	Fort Wayne, Indiana
Branding	Soft Rock 103.9
Slogan	Better Music For a Better Workday
Frequency	103.9 MHz (also on HD Radio)
Translator(s)	103.3 W277AK (Fort Wayne, relays HD2)
First air date	May 1, 1976 (as WXKE)
Format	Adult Contemporary HD2: Talk (WLYV simulcast)
ERP	3,000 watts
HAAT	100 meters
Class	A
Facility ID	56765
Former callsigns	WXKE (1976-2002) WYLT (2002-2006) WXKE (2006-2014)
Owner	Adams Radio Group, LLC (Adams Radio of Fort Wayne, LLC)
Webcast	Listen Live
Website	softrock1039.com

WWFW is an FM radio station located in Fort Wayne, Indiana. The station operates on the FM radio frequency of 103.9 MHz.

In March 2014, Adams Radio Group entered an agreement to purchase Summit City's cluster (which includes WXKE). Days later, Adams announced they would purchase Oasis Radio Group's stations. To meet ownership limits, Adams would retain WNHT, WGL and the then-WXKE, as well as acquiring Oasis Radio Group's WJFX and WBTU, while selling off WHPP to Fort Wayne Catholic Radio, and selling WGL-FM to Calvary Radio Network. WLYV and two translators (on 96.9 FM and 103.3 FM) would also be acquired by Adams. The transaction, at a price of $6.4 million, was consummated on June 2, 2014. As a result, Adams planned on massive format restructuring. On June 2nd, Adams announced that WXKE would move to the stronger 96.3 signal, displacing WNHT's Rhythmic Contemporary format. After a 10-day stunting period, 103.9 FM debuted a new format.

The station changed to the current WWFW call sign on June 2, 2014.

On June 20, 2014, at 10:39 pm, WWFW ended stunting and launched an Adult Contemporary format, branded as "The New Soft Rock 103-9".^[1]

The station initially featured a Soft AC lean, but has gradually evolved to Mainstream AC. On August 14, 2015, "The New Soft Rock 103-9" underwent a slight branding adjustment and became known as "Soft Rock 103.9" (dropping "The New", and adding the "point" to their name). It was at the same time that the station debuted a new on-air lineup and also shifted their format completely to mainstream AC.

Current line-up:

6 a.m. - 10 a.m. Amber Stone

9 a.m. - 12 p.m. "Soft Rock Promise" (3 hours of continuous, commercial-free music)

10 a.m. - 3 p.m. Rob Mackenzie

3 p.m. - 7 p.m. Randy Alomar

References

↑ Soft Rock 103.9 Fort Wayne Debuts

External links

Soft Rock 103.9's website

Query the FCC's FM station database for WWFW

Radio-Locator information on WWFW

Radio stations in the Ft. Wayne, Indiana market

By FM frequency	88.3 89.1 89.7 90.3 90.9 91.1 91.3 91.5 92.3 93.3 94.1 95.1 96.3 97.3 98.1 98.9 100.1 101.1 101.7 102.3 102.9 103.9 105.1 105.7 106.3 107.5 107.9

By AM frequency	1090 1190 1250 1280 1300 1380 1450

By callsign	W209AW W298BJ WAJI WBCL WBNI WBOI WBTU WBYR WBZQ WCYT WDFM WFCV WFCV-FM WFWI WGBJ WGBE WGDE WGL WIOE WJCI WJFX WJHS WKJG WLAB WLDE WLYV WMEE WONW WOWO WQHK WRDF WWFW WXKE WZOM

Nearby radio markets Chicago Cincinnati Columbus Detroit Indianapolis Kalamazoo Lima Muncie–Marion South Bend South Central MI Toledo See also List of radio stations in Indiana List of radio stations in Ohio

Adult Contemporary radio stations in the state of Indiana

Stations	WAJI – Fort Wayne WHON – Centerville WIKY-FM – Evansville WITZ-FM – Jasper WKVI – Knox WMRS – Monticello WNSN – South Bend WORX-FM – Madison WPGW – Portland WPHZ – Orleans WROI – Rochester WRWM – Lawrence WRZQ-FM – Greensburg WSHW – Frankfort WUME-FM – Paoli WWFW – Fort Wayne WXXC – Marion WYXB – Indianapolis WZDM – Vincennes WZZY – Winchester

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Indiana

Coordinates: 41°06′32″N 85°09′54″W / 41.109°N 85.165°W / 41.109; -85.165

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