WSHH

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WSHH

City	Pittsburgh, Pennsylvania
Broadcast area	Pittsburgh, Pennsylvania
Branding	Wish 99.7
Slogan	Soft Rock
Frequency	99.7 (MHz)
First air date	1948
Format	Adult Contemporary
ERP	15,500 watts
HAAT	274 meters
Class	B
Facility ID	55709
Former callsigns	WJAS-FM (1948-1970s)
Owner	Renda Broadcasting (Renda Broadcasting Corporation of Nevada)
Website	wshh.com

WSHH is an adult contemporary radio station based in Pittsburgh, Pennsylvania. The station, which is owned by Renda Broadcasting, operates at 99.7 MHz with an ERP of 15.5 kW (The lower power is due to the antenna being mounted on an extremely high tower in the area). Its transmitter is co-located with NBC television affiliate WPXI in Pittsburgh.

History

WSHH signed on in 1948 as WJAS-FM, and was a very successful easy listening station during the 1970s and 1980s. During that time, it adopted the current WSHH call letters and Wish brand, even though it didn't adopt the current adult contemporary format until 1989.

The "Wish 100" brand was assumed in the mid-1970s, at a time when easy listening FM stations, once created out of necessity to meet FCC non-duplication requirements, were starting to become profitable. Mostly automated sister stations of AM outlets, usually Top 40 or adult contemporary, easy listening FM stations were cheap to operate, catering to "at-work" listeners with little DJ talk between records.

During the 1970s, beautiful music was well represented on Pittsburgh radio. WKJF (93.7) was the leader for many years. It later became WKOI, and finally WJOI in 1974. KDKA-FM (92.9) also played automated beautiful music during the day and classical music at night. It became WPNT in 1979 with beautiful music (no more classical) and live announcers. By the late 1970s, WSHH was the number 2 station behind KDKA-AM. They had a full staff of live announcers. In 1982, Nationwide Communications fired most of the staff replacing them with an automated "live assist" format. John Ford was the last live announcer before the switch.

During Wish's halcyon years, the station had only two announcers for the 24-hour broadcast day...program director and morning announcer Joe Fenn and afternoon announcer Tom Malloy. Both men would work a live four-hour on-air shift, but their pre-recorded voices would be heard for the remaining 8 hours.

Wish was sold in 1984 to its current owner, Renda Broadcasting Corporation. It was the first major market FM acquisition for company president Anthony F. Renda, who had also owned WIXZ (now WGBN) in suburban McKeesport during the 1970s (he would buy this station back by the end of the 1990s) and had acquired WPXZ and WECZ in Punxsutawney three years prior to the acquisition of Wish.

The groundwork had been laid for a format change in 1988, when Renda lured legendary Pittsburgh DJ Jack Bogut away from WTAE (now WPGP) to do mornings. The following year, Wish decided to challenge former easy-listening-turned-soft-adult-contemporary WLTJ's position as the leading "at-work" radio station.

WSHH today

WSHH runs far ahead in the Pittsburgh Arbitron ratings against WLTJ to this day. In 1997, WSHH moved from its longtime home on Crane Avenue in Greentree to Parrish Street, just off Greentree Road and approximately a mile from the Crane Avenue building. This new building houses WSHH and sister AM stations WGBN and WJAS, as well as the corporate offices for Renda Broadcasting. WSHH transmits from the WPXI-TV broadcast tower atop the former "Television Hill" in the Fineview neighborhood on Pittsburgh's North Side.

In November 2009, WSHH became the market's only Adult Contemporary outlet licensed in the city due to WLTJ's shift to Hot Adult Contemporary, although rimshot rival WLER-FM of Butler, Pennsylvania began flipping to adult contemporary responding the hot AC flip of WLTJ from AC. By 2012, WSHH became Pittsburgh's last remaining AC, making it the first time in a long time Pittsburgh went down to only one AC station after its rimshot rival WLER-FM flipped to active rock.

Christmas Music

During the Christmas Season, Wish 99.7 plays Christmas themed music. Delilah and The John Tesh Radio Show usually start playing Christmas music first, then the whole station plays Christmas music 24/7. During 2012, WISH started playing it 24/7 on November 16. They, like many other stations, reverted to regular programming on December 26, the day after Christmas. Its AC rival WLER-FM of Butler, Pennsylvania did not air wall-to-wall Christmas music programming from the weeks of November–December.

External links

WSHH official website

Query the FCC's FM station database for WSHH

Radio-Locator information on WSHH

Query Nielsen Audio's FM station database for WSHH

Renda Broadcasting

Radio Stations

Pittsburgh, PA	WSHH

Jacksonville, FL	WEJZ WGNE-FM

Fort Myers / Naples, FL	WWGR WJGO WGUF WSGL

Indiana, PA	WDAD WQMU WCCS WLCY

Punxsutawney, PA	WPXZ-FM WECZ WKQL

Greensburg, PA	WHJB

Radio stations in the Pittsburgh market

By FM frequency	88.1 88.1 88.3 88.7 88.9 89.3 90.1 90.5 91.3 91.7 92.1 92.1 92.5 92.9 93.7 94.5 94.9 95.3 95.7 96.1 96.9 97.7 98.3 98.9 99.3 99.7 100.1 100.7 101.1 101.5 102.5 103.1 103.5 103.7 103.9 104.3 104.7 105.1 105.9 106.3 106.7 107.1 107.5 107.9

By AM frequency	540 590 620 660 680 730 770 810 860 910 940 970 1020¹ 1080 1150 1210 1250 1280 1320 1360 1380 1410 1450 1460 1480 1490 1510 1550 1570 1640 ¹ Clear-channel stations with extended nighttime coverage

NOAA Weather Radio frequency	162.550

Digital Radio	89.3-1 89.3-2 90.5-1 90.5-2 90.5-3 91.3-1 92.9-1 92.9-2 92.9-3 92.9-4 93.7-1 93.7-2 94.5-1 94.5-2 96.1-1 96.1-2 96.9-1 96.9-2 96.9-3 96.9-4 99.7-1 100.7-1 100.7-2 100.7-3 102.5-1 102.5-2 104.7-1 104.7-2 105.9-1 105.9-2 107.9-1 107.9-2

By callsign	KDKA¹ KDKA-FM KFX300 KIH35 KQV W261AX WAMO WANB WAOB WAOB-FM WAVL WBGG WBJV WBUT WBVP WBZZ WCAL WCNS WCYJ WDIG WDSY-FM WDVE WEDO WEGW WESA WFSJ-LP WFGI WGBN WGLZ WHJB WISR WIUP WJAS WJPA WJPA-FM WJST WKBN WKFB WKGO WKHB WKPL WKST WKST-FM WKVE WLCY WLER WLSW WLTJ WMBA WMBS WMNY WHOT WMUG-LP WNJR WOGG WOGH WOGI WOHI WORD WPGB WPGP WPGR WPHP WPIT WPKL WPKV WPTS-FM WQED WQMU WQTW WRCT WRRK WSHH WSRU WTYM WUKL WVKF WVNP WWCS WWNL WWSW WWVA WXDX WYEP WYFU WYZR WZUM

Defunct	WKZV 1110 AM WASP 1130 AM WBGI 1340 AM WSTV 1340 AM WZUM 1590 AM

Pennsylvania radio markets Allentown–Bethlehem Altoona Bradford–Coudersport Chambersburg–Waynesboro Erie Harrisburg–Lebanon–Carlisle Lancaster Montrose New Castle Philadelphia Pittsburgh Reading Sayre–Towanda–Mansfield–Wellsboro Wilkes-Barre–Scranton Williamsport York Other Pennsylvania radio regions Bedford Indiana Johnstown Lewistown–Mifflintown Meadville–Franklin Punxsutawney–DuBois St. Marys–Emporium–Kane State College Stroudsburg Sunbury–Selinsgrove–Lewisburg Warren Mass media in the Pittsburgh Area Radio stations TV stations Newspapers See also List of radio stations in Pennsylvania

Adult contemporary radio stations in the state of Pennsylvania

Stations	WARM – York WATS – Sayre WAYC-FM – Bedford WBEB – Philadelphia WBRX – Cresson WCCR-FM – Clarion WCCS – Homer City WDSN – Reynoldsville WESB – Bradford WHKS – Port Allegany WJST – New Castle WKQW-FM – Oil City WKYE – Johnstown WLEV – Allentown WLMY – Williamsport WMAJ-FM – Centre Hall WMGH-FM – Tamaqua WMGS – Wilkes-Barre WNAE – Warren WNBQ – Mansfield WNKZ – Laporte WOKW – Curwensville WPPA – Pottsville WQIC – Lebanon WQKK – Renovo WQLV – Millersburg WROZ – Lancaster WSHH – Pittsburgh WVLY – Milton WXKC – Erie WYNY – Milford WZWW – Bellefonte

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Pennsylvania

Coordinates: 40°27′48″N 80°00′15″W / 40.4634°N 80.0042°W / 40.4634; -80.0042

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