WMYB (FM)

WMYB
City of license Myrtle Beach, South Carolina
Broadcast area Florence, Myrtle Beach
Branding Star 92.1
Slogan Your Music, Your Variety
Frequency 92.1 MHz
First air date January 11, 1965
Format Hot AC
ERP 94,000 watts
HAAT 263 meters
Class C1
Facility ID 27265
Transmitter coordinates 33°35′27.00″N 79°2′55.00″W / 33.5908333°N 79.0486111°W / 33.5908333; -79.0486111
Callsign meaning W MYrtle Beach
Former callsigns WMYB-FM (1978-1979)
WXTL (1979-1981)
WJYR (1981-2000)
Owner Digity, LLC
(NM License, LLC)
Webcast Listen Live
Website star921.net

WMYB is a Hot adult contemporary radio station licensed to Myrtle Beach, South Carolina. It serves the Florence and Myrtle Beach areas. The station is licensed by the Federal Communications Commission (FCC) to broadcast at 92.1 MHz with an effective radiated power (ERP) of 94 kW. The station goes by the name Star 92.1 and its slogan is "Your Music, Your Variety".

History

WMYB-FM signed on January 11, 1965 as a sister station to 1450/WMYB.[1] and played Country music for a while. Later, the station switched to disco with the call letters WXTL. For nearly two decades the station was WJYR "Joy 92", playing beautiful music,[1] which added more and more vocals during the 1990s. As of 1997, WJYR was the no. 3 station in the market.[1] By 1999, WJYR had added Delilah.[2] When NextMedia Group bought the station from Hirsh Broadcasting Group in 2000, WJYR was no. 1.[3] However, the adult contemporary format and call letters of "Star 99.5" were moved to 92.1, which had a 50,000-watt signal at the time compared to 25,000 watts for 99.5.[4]

WMYB-FM changed to hot adult contemporary in 2008. Its morning hosts have included Chuck Boozer and Ace and TJ.

NextMedia sold WMYB and its 32 other radio stations to Digity, LLC for $85 million, in a transaction that was consummated on February 10, 2014.

Korby Ray was midday host in 2014.[5]

Film appearances

WMYB-FM was referenced in the 2005 film Good Night, and Good Luck, a film about communism in the U.S.

References

  1. 1 2 3 David Wren and Toby Eddings, "WJYR Owner Buys 2 WKZQs," The Sun News, March 12, 1997.
  2. Toby Eddings, "Your turn: Readers offer their two cents," The Sun News, Mar. 28, 1999.
  3. Dawn Bryant, "NextMedia to Buy Seven MB Radio Stations," The Sun News, February 29, 2000.
  4. Kathleen Dayton, "Radio Stations Playing Musical Chairs," The Sun News, August 18, 2000.
  5. Palisin, Steve (September 27, 2014). "Tesh happy to return to Myrtle Beach airwaves". The Sun News.

External links


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